Communicating Data with Tableau: Designing, Developing, and Delivering Data Visualizations 1st Edition
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From the Publisher
Communicating Data with Tableau
This book is for anyone who has data and who wants to use it to learn something about their world, which they can then share with others around them. More particularly, it’s for people who are brand new to Tableau, or who have been using it for a while but are looking to improve the outcome of their communication efforts. That applies to analysts and managers in corporations, journalists within media organizations, leaders of nonprofits, researchers, teachers, and anyone else who is passionate about a subject for which data is available.
Tableau is a software tool for programmers and nonprogrammers alike. It does not require knowledge of any computer programming languages as a prerequisite, but a basic familiarity with data types, spreadsheets, and statistics is necessary. The examples used throughout the book can be re-created by connecting to Excel spreadsheets that are available for download. While Tableau Desktop allows users to connect to data in a wide variety of databases, cloud sources, and Hadoop technologies, the goal is to provide material that anyone can follow along with.
Although even experts can learn from others, I haven’t particularly geared this book toward the guru-level Tableau user. Furthermore, it’s not intended to be an exhaustive manual that covers every function and feature in the software.
In this book, I have attempted to provide advice to the would-be communicators of data, to guide them in the proper usage of Tableau to achieve the desired effect. My hope is that this book will help others learn what I have learned, and avoid the mistakes I wasn’t wise enough to dodge the first time around.
About the Author
Ben Jones is an award winning Tableau Public author, and is also the Tableau Public product marketing manager at Tableau Software in Seattle, WA. With over 12 years of experience as an engineer, Lean Six Sigma Master Black Belt and Business Analytics manager for a Fortune 500 company, Ben worked on data-driven projects for every department, from facilities to finance.
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While most "how to" books focus on just walking through features, this one explores data communication concepts, such as the conveying "How Much and How Many", "Proportions and Percentages", and "Changes Over Time". You are led through real world examples using the accompanying downloadable data sets. The examples are engaging, using data from various topics such as baseball, hurricanes and internet usage data. In addition to the extremly easy to follow instructions, the reasons behind why the visualizations were created using specific chart types and tool features is discussed. This approach makes each lesson entertaining and informative, and helps you maximize your understanding of how to communicate with data effectively.
The later chapters focus on creating impactful, informative, and interactive dashboards using advanced techniques and formatting. The easy to follow instructions will arm you with the ability to tell amazing data stories in just a few clicks.
Top international reviews
Examples are clearly explained. I will use these in most reports and presentations