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Hans N. Tuch
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Communicating with the World: U. S. Public Diplomacy Overseas (Martin F. Herz Series on United States Diplomacy) 1990th Edition

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4.0 4.0 out of 5 stars 1 rating
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"Communicating with the World" defines and examines public diplomacy in the context of a government's conduct of foreign affairs and identifies its rationale as an outgrowth of the worldwide communications revolution, ideological conflicts, and the interdependency of nations. The book explains the evolution of U.S. public diplomacy since World War II in terms of enabling legislation, the actions of successive directors of the U.S. Information Agency (USIA). In particular, it concentrates on the specific ways in which the U.S. government practices public diplomacy through its diplomatic missions abroad, noting the role of the ambassador and the "country team" and the importance of dialogue - the two-way learning experience of public diplomacy. Several chapters analyze the methods and media employed in conducting public diplomacy, such as press, publications, libraries, lectures, exhibitions, and educational and cultural exchange programs. Separate chapters discuss the uses of radio (the Voice of America) and television. The book details how public affairs officers and their staffs at U.S. diplomatic missions select the audiences for each of these approaches and identify and present specific issues in terms of specific target groups. The author demonstrates the responsibility of public diplomats to advise Washington and its ambassadors in the field on the intercultural implications of U.S. foreign policies and actions and their effect on foreign public opinion. He offers a critique of current U.S. public diplomacy practices and four detailed case histories, drawn from his thirty-five years' experience in the Foreign Service.
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  1. ISBN-10
    0312048092
  2. ISBN-13
    978-0312048099
  3. Edition
    1990th
  4. Publisher
    Palgrave Macmillan
  5. Publication date
    August 15, 1990
  6. Language
    English
  7. Dimensions
    5.51 x 0.55 x 8.5 inches
  8. Print length
    240 pages
  9. See all details
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From the Back Cover

"Communicating with the World" defines and examines public diplomacy in the context of a government's conduct of foreign affairs and identifies its rationale as an outgrowth of the worldwide communications revolution, ideological conflicts, and the interdependency of nations. The book explains the evolution of U.S. public diplomacy since World War II in terms of enabling legislation, the actions of successive directors of the U.S. Information Agency (USIA). In particular, it concentrates on the specific ways in which the U.S. government practices public diplomacy through its diplomatic missions abroad, noting the role of the ambassador and the "country team" and the importance of dialogue-- the two-way learning experience of public diplomacy.

Several chapters analyze the methods and media employed in conducting public diplomacy, such as press, publications, libraries, lectures, exhibitions, and educational and cultural exchange programs. Separate chapters discuss the uses of radio (the Voice of America) and television. The book details how public affairs officers and their staffs at U.S. diplomatic missions select the audiences for each of these approaches and identify and present specific issues in terms of specific target groups.

The author demonstrates the responsibility of public diplomats to advise Washington and its ambassadors in the field on the intercultural implications of U.S. foreign policies and actions and their effect on foreign public opinion. He offers a critique of current U.S. public diplomacy practices and four detailed case histories, drawn from his thirty-five years' experience in the Foreign Service.

Product details

  • Publisher ‏ : ‎ Palgrave Macmillan; 1990th edition (August 15, 1990)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 0312048092
  • ISBN-13 ‏ : ‎ 978-0312048099
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 5.51 x 0.55 x 8.5 inches
  • Customer Reviews:
    4.0 4.0 out of 5 stars 1 rating

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Hans N. Tuch

Hans N. Tuch

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4 out of 5 stars
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Top reviews from the United States

Dr Mike
4.0 out of 5 stars A fine approach from a foreign service officer
Reviewed in the United States on June 15, 2004
"Communicating with the World" is a well-organized primer on public diplomacy, authored by a veteran practitioner. The book radiates the experienced authority of a longtime foreign service officer who remains deeply committed to his mission of communicating with the publics of other countries.
Author Hans N. Tuch takes a conventional approach to the U.S. conduct of public diplomacy in this pre-information age volume, demonstrating the established thinking about this tool of statecraft. In so doing, however, the author appears to isolate public diplomacy from other forms of statecraft like covert action and political warfare. This lack of integration is symptomatic of the profession, but the gap does little to advance the field in an otherwise fine textbook.
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