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Community 101: How to Grow an Online Community Paperback – October 7, 2010
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Top Customer Reviews
The book is clearly targeted at small business owners, and its central theme is how to support your business with an online community. In this respect, the title "How to grow an online community" is a bit misleading. Strictly speaking, there is only one chapter that addresses directly the "how" question - Chapter 5, "The Golden Rule". Even this chapter might disappoint people who are looking for very specific or technical instructions. Concrete concerns, such as "what type of community should I build?", "what platform do I need to use?", "exactly what features do I need to implement to achieve my goals?", are not addressed in this book. Instead, the focus is on broader strategies of interaction with the members of the community: "Bribes", "Speedy Response", "Accountability", etc. The advice is supported with real-world examples. While these examples are a good illustration of the points made and, occasionally, quite memorable (the story of Digg's founder admission that the company screwed up by burying the posts that contained the Unix DVD key in particular comes to my mind) , I wished there were more of them.Read more ›
The Tippins and Marquit are very helpful in sharing a few pointers that range from community norms to strategy. The book covers a lot of material in short 80 or so pages; this is also its downfall in terms of depth and specificity. For those who are looking to go beyond general concepts and basic strategy this book may not be for you, but as a quick reference this book for those who have no idea what online communities is this meets the mark. I purchased the book for my iPad using the kindle edition which the formatting was a bit off and left some to be desired. I give 4 stars because it is good starting to a more in-depth conversation, hence the 101. Though it meets the beginners version very well there seems to be some information lacking in terms discussing retention and growth strategies that are more specific then a business 101 course.
Most looking at this book will recognize that some of the suggestions need more explanation and reasoning then recommending one to hire an expert.Read more ›
No one who operates a modern website should be without this book.