From Publishers Weekly
By merging an evolutionary perspective with cutting-edge research in neuroscience, Linden, a professor of neuroscience at Johns Hopkins University School of Medicine, addresses provocative questions about the relationship between pleasure and addiction while exploring many of the broader implications of the nexus of the two. "Understanding the biological basis of pleasure leads us to fundamentally rethink the moral and legal aspects of addiction to drugs, food, sex, and gambling and the industries that manipulate these pleasures." Linden (The Accidental Mind) is admirable at explaining complex scientific concepts for the nonspecialist. He focuses most of his attention on the role played by the small portion of our gray matter known as the medial forebrain pleasure circuit and demonstrates how both behavior and chemistry can activate its neurons. He also discusses the somewhat counterintuitive conclusion that addiction is often associated with decreased pleasure. Linden's conversational style, his abundant use of anecdotes, and his successful coupling of wit with insight makes the book a joy to read. Even the footnotes are sprinkled with hidden gems. (Apr.)
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"A hugely entertaining look at why we enjoy the things we enjoy. ... There's hardcore biology here, but it's tempered with personal anecdotes, penetrating observations and quotes from the likes of comedian Mitch Hedberg and Wilco frontman Jeff Tweedy. If you're science-phobic, don't worry: Linden is incredibly smart, but comes across as the funny, patient professor you wish you'd had in college."
-"National Public Radio", Michael Schaub
"This cheerful summary of the brain's reward system is a profound experience... "Pleasure" is a superb book. My brain has been changed by reading it."
-"The Guardian" (UK), Leo Benedictus