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Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs, Second Edition Hardcover – July 8, 2010
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About the Author
David J. Cichelli (Scottsdale, AZ) is Senior Vice President of TheAlexander Group. He has been an instructor atseveral academic institutions, including ColumbiaUniversity. He is a frequent speaker at nationalassociation meetings and serves clients from avariety of industries, including financial services,high-tech, software, telecom, and health care.Cichelli authored WorldatWork’s one-day class onsales compensation.
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I have read many books on sales comp and would wholeheartedly state that the first book a person should purchase is "Compensating the Sales Force".
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