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Competing Against Luck: The Story of Innovation and Customer Choice by [Clayton M. Christensen, Karen Dillon, Taddy Hall, David S.  Duncan]
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Competing Against Luck: The Story of Innovation and Customer Choice Kindle Edition

4.5 out of 5 stars 372 ratings

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Editorial Reviews

About the Author

CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor at HarvardBusiness School, the author of eleven books, a five-time recipient ofthe McKinsey Award for Harvard Business Review's best article,and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 he was named the world's most influentialbusiness thinker in a biennial ranking conducted by Thinkers50.

TADDY HALL is a Principal with The Cambridge Group and Leader of Nielsen'sBreakthrough Innovation Project.  As such, he helps senior executivescreate successful new products and improve innovation processes.  Healso works extensively with executives in emerging markets as an advisor to the non-profit, Endeavor.

is the former editor of the HarvardBusiness Review and co-author of New York Times best-seller How Will You Measure Your Life. She is a graduate of Cornell University and Northwestern University'sMedill School of Journalism. In 2011 she was named by Ashoka as one ofthe world's most influential and inspiring women.

DAVID S. DUNCAN is a senior partner at Innosight. He's a leading thinker and advisor tosenior executives on innovation strategy and growth, helping themnavigate disruptive change, create sustainable growth, and transformtheir organizations to thrive for the long-term. He is a graduate ofDuke University and earned a Ph.D. in physics from Harvard University.

From the Inside Flap

How do leaders know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of chance? The foremost authority on innovation and growth, Harvard Business School professor Clayton Christensen and his coauthors Taddy Hall, Karen Dillon, and David S. Duncan have the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruption--a way to predict how competitors will respond to different types of innovation. In this book he examines the other side of the puzzle: what causes growth, and how to create it.

After years of research, Christensen, Hall, Dillon, and Duncan have come to one critical conclusion: our long-held maxim--that the crux of innovation is knowing more and more about the customer--is wrong. Customers don't simply buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, the authors argue. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, and Airbnb to name just a few. But this book is not about celebrating these successes--it's about predicting new ones. Christensen and his coauthors contend that by understanding what causes customers to "hire" a product or service, any manager can improve their innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit-or-miss efforts.

This book carefully lays down the authors' provocative framework, providing a comprehensive explanation of the theory, why it's predictive, and, most important, how to use it to improve innovation in the real world.

--Sal Khan, Founder & CEO, Khan Academy --This text refers to an alternate kindle_edition edition.

Product details

  • Publication date : October 4, 2016
  • File size : 1704 KB
  • Word Wise : Enabled
  • Print length : 247 pages
  • Publisher : Harper Business; Illustrated edition (October 4, 2016)
  • Language: : English
  • Enhanced typesetting : Enabled
  • Text-to-Speech : Enabled
  • X-Ray : Enabled
  • Lending : Not Enabled
  • Customer Reviews:
    4.5 out of 5 stars 372 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
372 global ratings
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Reviewed in the United States on July 10, 2017
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Reviewed in the United States on April 10, 2017
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Hande Z
1.0 out of 5 stars Right question, wrong answer
Reviewed in the United Kingdom on May 22, 2019
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5.0 out of 5 stars One of the most useful books
Reviewed in the United Kingdom on September 22, 2019
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George Perry
5.0 out of 5 stars The only innovation book you should buy.
Reviewed in the United Kingdom on November 7, 2017
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Kindle Customer
5.0 out of 5 stars Thought provoking
Reviewed in the United Kingdom on February 19, 2017
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Amazon Customer
5.0 out of 5 stars Wonderful overview
Reviewed in the United Kingdom on January 11, 2018
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