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Competing Against Luck: The Story of Innovation and Customer Choice by [Clayton M. Christensen, Karen Dillon, Taddy Hall, David S.  Duncan]
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Competing Against Luck: The Story of Innovation and Customer Choice Kindle Edition

4.5 out of 5 stars 336 ratings

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Length: 247 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor at HarvardBusiness School, the author of eleven books, a five-time recipient ofthe McKinsey Award for Harvard Business Review's best article,and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 he was named the world's most influentialbusiness thinker in a biennial ranking conducted by Thinkers50.

TADDY HALL is a Principal with The Cambridge Group and Leader of Nielsen'sBreakthrough Innovation Project.  As such, he helps senior executivescreate successful new products and improve innovation processes.  Healso works extensively with executives in emerging markets as an advisor to the non-profit, Endeavor.

KAREN DILLON
is the former editor of the HarvardBusiness Review and co-author of New York Times best-seller How Will You Measure Your Life. She is a graduate of Cornell University and Northwestern University'sMedill School of Journalism. In 2011 she was named by Ashoka as one ofthe world's most influential and inspiring women.

DAVID S. DUNCAN is a senior partner at Innosight. He's a leading thinker and advisor tosenior executives on innovation strategy and growth, helping themnavigate disruptive change, create sustainable growth, and transformtheir organizations to thrive for the long-term. He is a graduate ofDuke University and earned a Ph.D. in physics from Harvard University.

Review

This game-changing book is filled with compelling real world examples, including from inside Intuit. Jobs Theory has had --and will continue to have ---a profound influence on Intuit’s approach to innovation. It just might change yours, too. (Scott Cook, Co-founder & Chairman of Intuit)

Clayton Christensen’s books on innovation are mandatory reading at Netflix. (Reed Hastings, Co-founder and CEO of Netflix)

Competing Against Luck offers fresh thinking on how to get innovation right. Clayton Christensen and his coauthors offer a compelling take on how to truly understand customers by the progress they’re seeking to make in their lives. Bravo! (Muhtar Kent, CEO of The Coca-Cola Company)

Clay Christensen and his co-authors have presented critical business thinkers and doers with a breakthrough theory that will change how leaders approach innovation by reverse engineering from a high value and focused customer job to be done. I have read it cover to cover--and will ask my top team to do the same. (Ron Frank, IBM)

[Competing Against Luck] will likely become part of the thoughtful founder’s strategy arsenal. True to its unpretentious name, jobs theory is disarmingly simple… “What job is our customer trying to accomplish?” stands as one of those great business questions that companies deploy to stimulate creative juices at the start of meetings. But Competing Against Luck doesn’t just introduce a tool, it also lays out a program. (Inc. Magazine)

The Theory of Jobs to Be Done has the essential trait of any good management theory: Once explained, it seems glaringly obvious. (Philip Delves Broughton, Wall Street Journal)

In an age of big data and hyper segmentation, Christensen’s thinking is refreshing and clarifying. This book will relieve you of tired marketing conversations and invite you into worlds of new and ultimately, defining possibilities. Competing Against Luck is a must read for anyone working on developing or sustaining a distinctive brand. (Maureen Chiquet, former CEO of Chanel and author of forthcoming Beyond the Label)

As a long-time fan of Clay Christensen, I was eager to read Competing Against Luck -- and it didn’t disappoint. This book has the potential to change the way you view innovation. Engaging and well-written, Christensen and his co-authors caused me to stop and really think about how Khan Academy is growing. I highly recommend it. (Sal Khan, Founder & CEO, Khan Academy)

Competing Against Luck is an excellent primer on the both the theory, and on the applications of this theory to many areas of business. A fun and quick read - and a set of ideas that will be useful when you negotiate with vendors or plan your next program. ( Inside Higher Education) --This text refers to an out of print or unavailable edition of this title.

Product details

  • File Size : 1704 KB
  • Word Wise : Enabled
  • Print Length : 247 pages
  • Publisher : Harper Business; Illustrated Edition (October 4, 2016)
  • Publication Date : October 4, 2016
  • ASIN : B01BBPZIHM
  • Language: : English
  • Text-to-Speech : Enabled
  • Enhanced Typesetting : Enabled
  • Lending : Not Enabled
  • Customer Reviews:
    4.5 out of 5 stars 336 ratings