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Competing in the Age of Digital Convergence Hardcover – February 1, 1997


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Editorial Reviews

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Most neologisms and coined phrases used to describe new technology rapidly become worn out by overuse and media hype. Though the phrase digital convergence is not all that new (it has been in use for more than a decade), it is still unfamiliar to many ears. Digital convergence refers to the "intersection of computers, communications, and consumer electronics." Using a television to search the Internet is but one example. This convergence has major economic, legal, and managerial implications for many companies. Recognizing this, the Harvard Business School hosted a colloquium in the fall of 1994 called "Colliding Worlds: The Convergence of Computers, Telecommunications, and Consumer Electronics." Edited by Yoffie, a professor of international business administration at Harvard, this book is a collection of papers presented at that meeting. One major focus of the presenters is the evolution of the computer industry in light of this convergence. David Rouse

About the Author

Professors David B. Yoffie and Michael A. Cusumano are the authors of the bestselling Competing on Internet Time.

Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School and is the longest-serving member of the Intel board of directors. He is the author, coauthor, or editor of nine books and has written extensively for the New York Times, the Wall Street Journal, and the Harvard Business Review.

Cusumano is the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in the MIT School of Engineering. He is the author, coauthor, or editor of eleven books, including the classic bestseller Microsoft Secrets and Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World.

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