Competing with Unicorns: How the World's Best Companies Ship Software and Work Differently 1st Edition, Kindle Edition
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From the Publisher
About this book
It’s Good to See You
Today’s tech unicorns develop software differently. They don’t do textbook agile. They certainly don’t do Scrum. What they do do is something completely different. Something that enables them to scale like an enterprise while working like a startup.
This book is about taking you behind the scenes, and showing you how the Googles, Facebooks, Amazons, & Spotifys of the world do it.
- How they scale
- How they organize
- How they empower
- And how they trust
In essence how they work. This will not only help you and your teams work better. It will give you insight into how these companies move so fast, innovate so quickly, and what the rest of us need to do to compete & keep up.
How to Read This Book
While you are of course free to jump to any section of the book at any time, there is some method to the madness. The first chapter explains what the world of software delivery looks like through the eyes of a startup and what traditional companies need to rediscover to compete in the future on product.
The middle chapters of the book will give you a sense of what working at one of these tech companies feels like and some of the profound differences in how tech companies are led, organized, and aligned versus more traditional ones.
The last part of the book then dives into culture and explains the cultural differences between how unicorns work versus the rest of us in more traditional companies. Turns out we all value the same things—unicorns just value them differently.
About the Author
Jonathan Rasmusson has helped some of the world's largest, most innovative tech companies ship and deliver software around the world. As an engineer, Jonathan helped integrate Spotify into the Sony Playstation, Facebook Messenger, Google Chromecast, iMessage, as well as BMW, Tesla, and Ford car integrations.--This text refers to the paperback edition.
- ASIN : B088PBCWBZ
- Publisher : Pragmatic Bookshelf; 1st edition (March 16, 2020)
- Publication date : March 16, 2020
- Language : English
- File size : 6550 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Print length : 195 pages
- Lending : Not Enabled
- Best Sellers Rank: #1,175,349 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top review from the United States
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This is a book about orienting your organization to deliver the best value for your customers, and at speed and in control...not about "transformation" or "devops", but about the holistic environment that you need in order to compete, specifically if you're in an Enterprise space and you're looking longingly at these start-up cultures that seem to come out of nowhere and snatch giant pieces of the market. If you work in a large org this book is for you, regardless if you're in IT or not.