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Competitive Advantage: Creating and Sustaining Superior Performance Hardcover – Illustrated, June 1, 1998
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Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage.
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About the Author
- Item Weight : 1.78 pounds
- Hardcover : 592 pages
- ISBN-10 : 0684841460
- ISBN-13 : 978-0684841465
- Publisher : Free Press; Illustrated Edition (June 1, 1998)
- Product Dimensions : 6.13 x 1.8 x 9.25 inches
- Language: : English
- Best Sellers Rank: #47,350 in Books (See Top 100 in Books)
- Customer Reviews: