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The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book Paperback – August 9, 2010

by Marilyn Ross (Author), Sue Collier (Author)

4.4 87 ratings

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Take Control of Your Destiny!

Bottom line: You want to get published. You want to control the future of your manuscript and your writing career.

Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits.

You'll find:

   • Complete step-by-step guidance on publishing and marketing a book
   • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd
   • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you
   • Practical advice on making the decision between offset printing and print-on-demand
   • How to leverage the Internet to create "buzz" and promote your book with killer PR
   • The latest information on e-publishing
   • A detailed marketing plan and timetable to keep you on track
   • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books
   • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites
   • Valuable case studies and examples of how other publishers excel
   • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry
   • Thirty-one creative ideas for generating capital to launch your publishing company

The Complete Guide to Self-Publishing is the one book you need to take control of your writing career.

Read it. Believe it. Do it.

Your future depends on it.

About the Author

Marilyn Ross is an internationally acclaimed self-publishing authority who has helped thousands of authors sell millions of books. She has been quoted in a multitude of magazines including Publishers Weekly and Newsweek, and has appeared on scores of radio and TV shows, including NPR's All Things Considered.

Sue Collier has an extensive background in writing and editing having ghost-written a half-dozen books and edited hundreds more. The two have been collaborating for the past 15 years on a myriad of projects, but most recently focused their efforts on Self-Publishing Resources, a writing, marketing, and publishing consulting firm that assists authors in surpassing their personal and professional publishing goals.

Print length

576 pages
Language

English
Publisher

Writer's Digest Books
Publication date

August 9, 2010
Dimensions

5 x 1.5 x 8 inches
ISBN-10

1582977186
ISBN-13

978-1582977188
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Tom Ross
108
Paperback
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Dr. Jan Yager
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Product details

Publisher ‏ : ‎ Writer's Digest Books; Fifth edition (August 9, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 576 pages
ISBN-10 ‏ : ‎ 1582977186
ISBN-13 ‏ : ‎ 978-1582977188
Item Weight ‏ : ‎ 1.3 pounds
Dimensions ‏ : ‎ 5 x 1.5 x 8 inches

Best Sellers Rank: #928,830 in Books (See Top 100 in Books)
- #1,371 in Authorship Reference
- #2,072 in Writing Skill Reference (Books)
- #7,575 in Art History & Criticism (Books)

Customer Reviews:
4.4 87 ratings

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4.4 out of 5

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Chan Joon Yee

Must Have For All Self Publishers

Reviewed in the United States on February 16, 2013

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This is a no-nonsense, down-to-the-last-detail reference book on self-publishing. I bought a much older edition when I first attempted self-publication 20 years ago. With the valuable advice and information from Tom and Marilyn Ross, I managed to roll out 2 books. I left the scene due to family commitment. Since then, the book has been completely re-written and with so many years of experience on the topic, it's not surprising that Ross and Collier could produce such an indispensable reference for newbies and people like me who are making a comeback.

It's a thick book divided into 6 parts:
1. Today's Publishing Scene
2. Start Up Considerations
3. Creating A Quality Product
4. Killer PR
5. Selling Books
6. Propelling Your Business Through The Stratosphere

I guess most of us can skip Part 6 for now, but the authors are really quite down-to-earth, encouraging without being over-optimistic and what I like most about this book over many others, is that goes down to the nuts and bolts of the business. The authors are not writing from their own experiences alone. They are also writing from others' experiences over the decades. This makes this book a bible for self publishers. Worth every cent I've spent on it.

6 people found this helpful

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Danielle

Oldie but goodie

Reviewed in the United States on August 13, 2023

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Sightly outdated but a wealth of knowledge! It had really given us a lot of tips and advice.

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Carolyn Schrader, small business sustainability evangelist

5th Edition is Truly Everything You Need to Self Publish Now

Reviewed in the United States on September 8, 2010

Verified Purchase

The new 5th edition (Aug 2010) is a gem. I judge business help books by how many flags/stickies I add - this one is bursting with flags for my quick reference.

The book's cover tag line is true - eveything you need to know to write, publish, promote and sell your own book. Today's publishing industry is vastly different that just a few years ago. Writers have options to publish paper books, ebooks, booklets, and more. Authors Ross and Collier walk you through the options and point out the pitfalls and issues to consider. There is an entire chapter on cyber options plus a recommendation for a book that focused exclusively on epublishing.

The promotional guidance is outstanding also. The authors discuss nontraditional ways to market your new book - blogs, podcasts, virtual author tours.

I found the suggested timetable to be comprehensive and a very useful tool to map out my new book project.

This book one of the few I have read that also provides information for people interested in becoming publishers of books other than their own. Ross and Collier clarify that with today's technology and online resources, it is feasible for you to start a niche publishing company without a large investment.

7 people found this helpful

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Steven

Great Primer to Self Publishing

Reviewed in the United States on December 4, 2011

Verified Purchase

I'll start with the bad before going to the good. There is some of that. But, the good outweighs the bad enough that I still gave it 5 stars.

First off, they go into how you can make money at this gig. I think it's cool that they do that. Anything is possible. But, I did object to some of the ways they suggested to get that money. Namely, going into pensions, insurance funds, and other sources, so that you might be able to print and peddle that book.

I also didn't like some of the beginning because of the metaphors and similes which seemed unnatural and forced. It made reading it quite painful.

What's really good about this book is how it goes into dozens of ways people can try to make the book succeed. I don't know how much of this advice I will follow, but I can see a lot of it being useful. There are many links to other resources and other books to study that will help expound on individual topics which are surveyed throughout this book.

I can definitely see myself going into this book again when it's time for me to start publishing those books.

One person found this helpful

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Sonya Contreras

She gives options when available and gives pros and cons to help you decide for yourself what would be best for you

Reviewed in the United States on September 8, 2014

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Most books, I'm content to read it from the library and make notes. This book had so many resources and so many notes that I had to buy the book after getting it from the library and then use a highlighter as I went through my second reading.

Ross's detailed check lists of each step gives me the confidence to know that nothing falls between the cracks and I have to step in it later...Her style although teaching is personable and engaging.

She does take you from non-published to published completely and with practical helps. She gives options when available and gives pros and cons to help you decide for yourself what would be best for you.

Great resource.

3 people found this helpful

Helpful

John R. Culleton, Jr.

Classic thoroughly updated.

Reviewed in the United States on November 18, 2010

Verified Purchase

For years the second edition of this book has been one of my go to books on publishing matters (I own more than 30 such books.) I am pleased to finally have an updated version. Always complete but sometimes discursive, this is still one of the two really encyclopedic books for self and small publishers. This edition has more humor than its predecessor.

I could wish that things like STOP orders, covered in the Glossary and in the text, had found their way into the index also. But these are minor nitpicks.

John Culleton
Former editor, Rowse Reviews.

3 people found this helpful

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Amazon customer

As a first time author we need all the help that we can get! Very useful and very comprehensive

Reviewed in the United Kingdom on February 13, 2019

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All delivered on time and as described. All good.

Please visit our Amazon author page where we are writing on matters as diverse as '21 Easy Steps for Better Time Management', 'The Astute Guide to Equity Release' and the 'Born in series' which includes 'Born in 1980 - an ideal gift for anyone born in 1980. The link to our Amazon author page is https://www.amazon.co.uk/-/e/B07G8PXPNN

Noch ein Kunde

Viel Inhalt

Reviewed in Germany on February 20, 2017

Verified Purchase

Für alle die gerne selbst ein Buch schreiben möchten.
Viele Informationen sind veraltet aber im Großen und Ganzen ist dies immer noch ein gutes Buch.

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Lydia

Fantastic book

Reviewed in the United Kingdom on September 19, 2013

Verified Purchase

Fantastic book. If you are contemplating self-publishing or even if you are an author wanting to know a little about the wheels of publishing as background this book is a whole package of knowledge. Written in such a way that it makes even the complex understandable I keep this as my publishing bible.

S Tun

Five Stars

Reviewed in the United Kingdom on January 6, 2018

Verified Purchase

Very helpful!

Finn Jackson

better info available more quickly on line

Reviewed in the United Kingdom on January 28, 2014

Verified Purchase

I am going to self publish at least one book this year.

I was excited to read this book, but on reflection I think there is now access to better (more up to date) advice, more quickly (it is quite a thick book) simply by searching/googling online.

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