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The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply Paperback – January 12, 2008

3.7 out of 5 stars 10 customer reviews

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Product Details

  • Paperback: 288 pages
  • Publisher: Atlantic Publishing Group Inc. (January 12, 2008)
  • Language: English
  • ISBN-10: 1601382324
  • ISBN-13: 978-1601382320
  • Product Dimensions: 6 x 0.7 x 8.8 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #3,358,851 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This book is really useless. It has not been written by a real copywriter and its content is very superficial. Here are some suggestions from the author:

- Use a telephone number on your website so that customers can call you back
- People don't like websites with lots of text
- Some facts about men as a demographic; they make quick judgements, they like sex, they like sports and technology

And she continues her useless generalizations about gays, hispanics and other groups. Then, there are some real grammar errors in this book and in no way it gives you any advise on copywriting, other then some general talk that any serious copywriter cannot relate to or learn anything from.

It's a shame that I had to pay any money for this crap. I wouldn't have taken it, even if it had been offered for free!

To summarize the poor quality of this book: on page 285 there is a picture of the author which is upside down! I mean , does she know anything about quality control or proofreading????????

To finalize it; this book is full of so called "expert advise" of some so called "copywriters" that give their advise. I guess they put it in just to fill the pages, because it has no value at all.

What do I care about a copywriter telling me how his first job was and if he was excited? Come on! Tell me something about copywriting!! I bought this book to get some advise on how to write content for my website but now I have to shop for another book, since this book (if it can be called a book) lacked in ALL departments.

Please spend your cash on other books. Don't buy this!
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Format: Kindle Edition
This is not a horrible book, if you look at it as an introductory marketing book.

It's not about copywriting. The writer doesn't even know what copywriting is (it's sales copy, not blogging or editorial). That's not an opinion. THAT IS WHAT COPYWRITING IS.

This author is a graphic designer who has written some content.

If you're looking for a basic marketing book, it's passable.

If you're looking for a book on COPYWRITING, you should look for something by Bob Bly, Hershel Gordon Lewis or another copywriter.

This is a common mistake, but it is very frustrating to buy a book and find out it's not even about what the title says.
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Format: Kindle Edition
I can easily recommend Vickie Taylor's book Writing Web-Based Advertising Copy to Get the Sale. Taylor did her homework and her book is packed full of great tips and info. There is so much great info that the book can almost be treated like a school textbook or reference book. While reading, I found it helpful to keep a notebook beside me, making sure to write down Taylor's important and useful check lists and ideas. Also, I thought the interspersed "case studies" of professional copywriters were very helpful. It didn't hurt that Taylor was interviewing people who can write well. Their answers were wonderfully informative and clear.

Another feature of this book: no matter how complex or advanced the material, Taylor's style and tone created a clear and engaging delivery. Even the newest copywriter will feel at ease with Taylor. Her writing is intelligent and knowledgeable without talking down to the reader. It's obvious Taylor is as curious, inquisitive and capable as the copywriters she's mentoring with her book.

The book's only drawback is its title. The book claims to be about writing copy for the web. The foreword is written by a web copywriter about being a web copywriter, and the bulk of the book does focus on web copywriting. Some sections, however ("online advertising," "meta tags" and "hiring a copywriter," for example) seemed more geared towards a business owner, rather than a copywriter, and the book's focus is subsequently lost in a few places. These extraneous topics could have more appropriately appeared in a book titled "How to Promote Your Business in The Digital Age." Granted, these topics are at least distantly related to the copywriting focus, and, like the book's other sections, are smartly presented. Also, Taylor including a little too much good info--rather than too little--is an easily forgivable misstep that is perhaps merely a result of her being intensely enthused about her subject, which is also a good thing.
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Format: Paperback
This book definitely is a complete guide to writing web-based advertising copy. The amount of knowledge that Taylor provides is immense and thorough. Breaking up the information with interviews gives your mind a break, yet gives incite into the real world of copywriters.

The forward, written by Susan Greene, was interesting but lengthy. I felt that the information about what I could expect to learn from this book and some of Greene's experiences were valuable to know, but the rest should have been left to Taylor. Once I started reading the actual book, I was impressed at how the information was presented. Taylor has a chatty way of relaying information. She provided good examples of what she was trying to explain, and the information was presented in a logical manner.

Since this is a field that I hold great interest in, this book has caused me to actually feel capable of learning this area of writing. Taylor's book would be an asset to a self-taught copywriter who wants to start their career. Her way of writing is easy to read and sometimes amusing. If you were looking for a technically written book, this would not be a good choice. Even so, this book is worth owning.
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