Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales Paperback – August 30, 2007
|New from||Used from|
What other items do customers buy after viewing this item?
Eric Hoffer Awards 2008 Award Winner, Business Notables --Book Award
About the Author
Bruce C. Brown is the best selling author of How to use the Internet to Advertise, Promote and Market Your Business or Web Site with Little or No Money and recently completed his third book to be released in April 2007 entitled The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed. Bruce is finishing his 23rd year as an officer in the United States Coast Guard and is looking forward to retirement when he can concentrate on helping others succeed with their online businesses and marketing campaigns. He uses his 20+ years of expertise in financial management in conjunction with more than 12 years as a web designer, business owner, e-marketing consultant, and hardware and software specialist. He completed college during his military career, earning degrees from the University of Phoenix and Charter Oak State College. He currently splits his time between Washington, DC, and Land O Lakes, Florida, with his wife Vonda, and youngest son, Colton. His oldest son, Dalton, is a full-time student at the University of South Florida in Tampa (Go Bulls!), and his middle son, Jordan, is a full-time student at the University of Florida in Gainesville (Go Gators!).
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
This is the best book on the subject.
The first few chapters of the book spend too much time explaining things that are pretty common. The second half of the book, though, makes up for this. Bruce C. Brown offers a variety of great tips for creating and making the best use of an e-mail marketing campaign.
The highlights of the book included information on how to create a targeted e-mail list and the technical aspects of e-mail marketing - things that are easy to overlook when starting a new marketing process.
Some of the chapters are a bit wordy, but this book would serve as a great reference to someone with a small business and little marketing experience.
The section on segmentation of e-mails was particularly interesting because it demonstrated how to target an audience. Brown says, "Targeting allows you to narrow the recipient list to those who you think will have the most interest and are most likely to respond to your e-mail (102)." The sections on the history of e-mail and the case studies also strengthened the overall work. Nonetheless, the small business owner desirous of hands on step by step help will have to go elsewhere due to the fact that templates are not provided. In fact one runs into a list of stipulations and is directed to a list of web sites in the chapter dealing with how to write an effective e-mail. This may be sufficient for some, but frustrating for the novice and uninitiated.
The introduction, case studies , helpful web sites and search engines, and history were the high points and the realization that one might have to hire a consultant and engage in more research in order to actually launch an effective e-mail campaign were the most immediate drawbacks. The frequent digressions and first person interjections were also distracting. I give it four out of five stars.
The entrepreneur gets more than guidance on software and e-mail solution providers though. You get specific recommendations about how to write an effective e-mail and the best ways to target your audience. The author always points to studies and other sources verifying his statements. The book even explains the best days of the week and times to send e-mails.
SPAM! The author tells you how to avoid inadvertently becoming a spammer or having your email hijacked by spammers. The laws about SPAM are explained as are the dirty secrets of the harvesting, sale and purchase of e-mail lists. That activity can be illegal and won't do much to help grow your business, Brown says. Use this book to make your e-mail marketing campaign a success!