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The Complete Idiot's Guide to Social Media Marketing Paperback – April 6, 2010
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Top Customer Reviews
One of the best things about this book is the way it's organized. Twitter, Facebook and LinkedIn have their own sections with chapters that spell out everything from set-up to how to use all the applications to how to use them to market. It's all done step-by-step, with plenty of visuals so even the most technology-challenged can make sense of the process. There are numerous sidebars containing "netiquette" tips and definitions of terms for the non-geek community.
A section on using video in Social Media Marketing, which Abernethy persuasively advocates for as the next big thing, was extremely enlightening and I have already begun to implement some of her suggestions. Videoconferencing sites are either free or inexpensive, which is a huge change from only a couple of years ago and most computers now come equipped with webcams and/or the technology to effortlessly connect an external one.
And there is another chapter on blogs, one on ezines and still another on how to manage it all in a short amount of time. And that's only the tip of the iceberg. Abernethy writes in a clear and breezy way with the result being the reader actually feels he/she can do this and gain a competitive advantage without feeling like an "idiot."
This is going to be my "bible" on Social Media Marketing for the foreseeable future. There are a lot of pretenders out there, and Jennifer Abernethy is NOT one of them. Highly, highly recommend.
She showcased several clients and colleagues who have scaled their success via social media, including the dad who filmed "David After Dentist," which has received more than . . .wait for it . . .55 million(!) views on You Tube.
That's not the whole story though.
David's dad was a Realtor in Florida. If you know anything about the real estate market in Florida, you know he wasn't doing too well financially. Then, last year, he casually decided to upload this video of his son he'd taken several months before. That video quickly went viral and received 3 million hits in 3 days.
That's STILL not the whole story.
David's dad has turned that video into a financial empire; monetizing and merchandising it with t-shirts, licensing agreements, etc. An excerpt of the video appeared with Beyonce' in a Super Bowl ad this year (for a nice fee, thank you very much). The income received from that less-than-3 minute video has paid for David's college education. His dad now has time to coach his kids' sports teams in addition to being interviewed on The Today Show and speaking at conferences around the country.
What's even better is that David's dad is using that money to make a difference and is donating part of the proceeds to Operation Smile. As he says, "It was the right thing to do."
What's this mean for you?
What do you care about? A non-profit? Your business? A book? A new job? A political campaign?
If you'd like specific ways to catapult its success -- for free, without walking out your front door, at midnight if you choose -- through the power of Twitter, FaceBook, LinkedIn, YouTube and blogging; buy this book. Then, read it and reap.
Lucy Adams, author of Tuck Your Skirt in Your Panties and Run and If Mama Don't Laugh, It Ain't Funny
Most Recent Customer Reviews
This is a good book to get you started to understanding social media. It contains excellent examples and is a very easy and informative read. Read morePublished on April 5, 2014 by Andrew Brodsky
This is an incredibly user-friendly book for anyone attempting to navigate and maximize the power of social media - especially those of us who are an "organization of one. Read morePublished on July 18, 2011 by J. Hess
I've done a great deal of research lately into social media and how to use it for marketing and I've found no other source that is more comprehensive than this book. Read morePublished on June 16, 2011 by StephanieJ
I consider this book a real handbook of sorts. I think anyone who uses social media needs to have this book. I have read it and reread it. I keep it on my desk. Read morePublished on June 8, 2011 by Lois Creamer
"Complete Idiot's Guide to Social Media Marketing" is solid advice how to merge the "what" of proven marketing and public relations techniques with the "how" of contemporary... Read morePublished on October 6, 2010 by N. P. Heille
This book is amazing, if you are not up with the new generation of social media, or very experienced, it will guide you to all the tricks and tips of this new marketing. Read morePublished on July 16, 2010 by shahn
After hearing Jennifer give a workshop at the Berrett-Koehler's Authors Marketing Workshop, I had to buy this book immediately. Read morePublished on June 19, 2010 by Star
I am a "low tech" person who is considering jumping into the arena of social media. I think you would agree when you consider I have a "juno" e-mail address. Read morePublished on May 16, 2010 by Michael James Chiosi