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Idiot's Guide: Starting a Food Truck Business (Complete Idiot's Guide to) Paperback – April 3, 2012

by Alan Philips (Author)

4.4 188 ratings

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Everything readers need to know to start up and operate a wildly popular mobile food business
Includes crucial marketing expertise from a successful food truck entrepreneur

Print length

304 pages
Language

English
Publisher

Alpha
Publication date

April 3, 2012
Dimensions

7.38 x 0.66 x 9.13 inches
ISBN-10

1615641629
ISBN-13

978-1615641628
See all details

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Editorial Reviews

About the Author

Alan Philips started his culinary career at age 16, when he finished high school early and went to work as a cook for celebrity chef Wolfgang Puck. After studying at Cornell University’s School of Hotel Management, Philips became an entrepreneur, starting his own marketing group for hotels and restaurants. As the founder of the Guerilla Culinary Brigade, he launched several “pop-up” dining projects in New York City. Philips wrote his first book, The Complete Idiot’s Guide to Starting a Food Truck Business, in 2012, and now works as marketing executive among his many other ventures.

Product details

Publisher ‏ : ‎ Alpha; Original edition (April 3, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 1615641629
ISBN-13 ‏ : ‎ 978-1615641628
Item Weight ‏ : ‎ 15.4 ounces
Dimensions ‏ : ‎ 7.38 x 0.66 x 9.13 inches

Best Sellers Rank: #1,335,031 in Books (See Top 100 in Books)
- #430 in Restaurant & Food Industry (Books)
- #1,508 in Hospitality, Travel & Tourism (Books)
- #8,093 in Entrepreneurship (Books)

Customer Reviews:
4.4 188 ratings

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About the author

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Alan Philips

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Alan Philips is an entrepreneur, creative executive, writer, speaker, husband, and father specializing in guiding & inspiring individuals and organizations on the path to discovering their purpose & unlocking their creative potential. Alan has over two decades of experience in hospitality, real estate, and entrepreneurship, working with some of the world’s most recognized organizations, people, and brands.

Alan’s career began with a culinary stage with chef Wolfgang Puck at the original Spago restaurant on Sunset Boulevard. Later, he maintained positions with Myriad Restaurant Group & Strategic Group. From there he launched a hospitality consulting firm, Sky Group, developing hospitality projects nationally & internationally. In 2010, he brought the first “pop up” restaurants to New York, going on to execute more than a dozen such ventures and helping ignite the trend.

In 2012, Alan joined Morgans Hotel Group where he oversaw the concepting, marketing, & development of boutique hotels & their associated brands (Delano, Mondrian, Hudson) in the U.S., Europe, the Caribbean, the Middle East, & Asia, as well as Morgan’s global food & beverage business. From there he joined The We Company (formerly WeWork) as Senior Vice President of Brand Experience, where he spearheaded strategic development & execution of the WeWork and WeLive brands & 360-degree marketing initiatives, including experience, events, creative, social media, partnerships, digital content, communications & new market launches. Alan then joined Turnberry, a real estate and hospitality company, as Chief Marketing Officer, where he oversees marketing, digital, and innovation for premier assets in South Florida & Nashville such as Fontainebleau, Aventura Mall, SoLe Mia Miami, & JW Marriott Nashville.

Alan cares deeply about guiding and inspiring people and companies on the journey to doing their best work.

Customer reviews

4.4 out of 5

188 global ratings

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George Levy

Excellent guide on both starting and successfully running a food truck business.

Reviewed in the United States on November 28, 2016

Verified Purchase

This book does a great job of describing in detail the ins and outs of running a food truck business. The author goes in depth into all that is required, from developing the initial concept, to structuring the business, to marketing, to hiring staff and expanding - all the way to describing the kinds of results and earnings some food truck businesses generate, and much more... All in all, an easy-to-follow expert guide for anyone looking not only to start, but to successfully run their very own food truck business. Highly recommended!

6 people found this helpful

Helpful

Foodie

Great Graduate gift

Reviewed in the United States on April 12, 2012

Verified Purchase

What a great book to send for college graduates! This book gets the Who What Where When Why and How of getting into the business world. It is fabulous for those interested in the food industry especially Food Trucks.
Mr. Philips has shown us how to think like a business person and act on your dreams.
Food Trucks are here to stay and now we all understand why!
What a great book for anyone starting their business career!!!

6 people found this helpful

Helpful

Gina

Lots of important info

Reviewed in the United States on November 5, 2019

Verified Purchase

This book will make your mind up one way or the other if the food truck business is for you.

One person found this helpful

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LC

Great Book!

Reviewed in the United States on September 4, 2013

Verified Purchase

This book has so much information in it. Everything you could would want to know and a ton of things
you may never have thought about.

I would highly recommend this book to anyone who wants to know about food trucks before they
buy one. Save a ton of money by reading this book so you don't make big, costly mistakes.

2 people found this helpful

Helpful

Shaun K. Bratcher

Mediocre

Reviewed in the United States on June 18, 2019

Verified Purchase

ehh is the word that comes to mind. I wast blown away nor did I feel like this book made me ready to operate my own food truck.

Reviewed in the United States on January 7, 2014

Verified Purchase

It's a great book. I totally recommend it. Allthough, I miss more info about how to built the truck. The author is writting to an american public. I'm from south america and thera are not people specialized at it. That's just a recommendation.

Alan Philips did a GREAT job in this book.

3 people found this helpful

Helpful

lilfoot

Starting A Food Truck Business

Reviewed in the United States on July 26, 2012

Verified Purchase

This book is very informative. It goes into detail about every aspect of the food truck business. It was very helpful in my deciding to open a food truck. I would highly recommend this book to anyone who is interested in opening a food truck business.

3 people found this helpful

Helpful

yes

A book

Reviewed in the United States on July 6, 2018

Verified Purchase

Got it for the wife. Now let's see if she uses it and makes us rich.

2 people found this helpful

Helpful

Top reviews from other countries

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Juan Morales

The history

Reviewed in Canada on June 17, 2019

Verified Purchase

The history on it.

r lamb

Five Stars

Reviewed in the United Kingdom on July 6, 2018

Verified Purchase

Spot on

Amos

Great book

Reviewed in Italy on February 24, 2016

Verified Purchase

This is a great book for all the people who wants to learn more about the Food Truck Business. It is full of tips and of examples (really easy to understand) mostly related to the food truck business in America.

Davvero un bel libro, pieno di consigli e molto altro per cominciare un business nel settore dello street food. Parla molto dello Street Food americano quindi non aspettatevi cose legate allo street food italiano.

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thea

Perfetto ! scritto in un inglese di facile comprensione

Reviewed in Italy on January 7, 2014

Verified Purchase

Consiglio a tutti questo libro! è pieno di buoni consigli e contiene delle note in aggiunta allle descrizioni! Buon Food Truck!

Translate review to English

Russell Thomas

This book is for the US market, but still useful to read

Reviewed in the United Kingdom on September 13, 2012

Verified Purchase

I got this book as a good basis for starting in the street food business. Yes, I am gonna be selling Hot Dogs (LOL)! So without further ado...

The book is packed with information. All of it is for the US market, not the UK market, but this is irrelevant as the information contained is valid for the industry. I knew this when buying (and I am half American so it makes sense to me) but also knew that the concepts are the same in the UK as USA. So keep this in mind before dismissing the usefulness of this book.

It is an idiots guide - Complete Idiot - to getting into the mobile catering market. I am familiar with this range of book when I lived in the States, and they are renowned for speaking in plain English (not the Queen's English) and they are tremendously helpful for breaking down concepts into small digestible bits. The concepts are then explained in further detail and I find this info to be very helpful as it gets the wheels in the head turning - helping you to fully develop your idea.

The book is broken down into parts, then chapters, then subsections - much like a textbook. Then you have a glossary at the end, case studies and resources - remember that this is USA related - so the recommended websites are USA based. After the appendices, you have an index to find what you are looking for quickly. For the price, you get 280 pages - all in b&w, no colour except for the cover. The book is a paperback, so care must be taken to not thrash it too badly. It is very informative and gives you a good fleshing out of the industry. It also gives you a general business plan information which I have found to be nearly identical to the UK method. Food safety is obviously American as well as labour laws, but again these concepts are very similar. As this book is relatively new, it has loads of information on social networking for the marketing side of business, which is universally useful. It also semi-flushed out plans to grow your business.

All in, this is a great book to have at hand. However, as this is USA info, it would be prudent to probably get a UK guide (Google Bob Fox, NCASS for their handbook - pricey by very useful) to assist you. Also, I would recommend getting some books on marketing your ideas, it is a tough market out there. The Food Standards Agency will provide you free literature on Food Safety, so you can apply this in lieu of the USA laws in here, just give them an email and they will send you everything you need in that aspect.

I am giving this book 4*'s, not because it isn't 5* information, but is geared to Americans, and hopefully if someone sees the missing star they will take the time to read my review and know it is not UK oriented. For the price, this book is a bargain. If you are serious into getting into street food I would recommend you get this book for the information (in people speak) contained, also get some UK oriented books - the more information you have the better.

Good luck with your venture!

7 people found this helpful

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