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The Complete Idiot's Guide to Starting and Running a Retail Store Paperback – April 1, 2008
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About the Author
James E. Dion, founder and president of Dionco, Inc., Chicago, is an internationally known consultant, keynote speaker, trainer, and author of the industry classics Retail Selling Ain't Brain Surgery, It's Twice as Hard, and Start and Run a Retail Business. Companies such as Microsoft, Maytag, Harley-Davidson, and Ritz-Carlton have benefited from his insights on retail selling, merchandising, technology, and consumer trends.
Top customer reviews
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If you're interested in starting your own retail business, this is a great start. It inspired me to start my own Etsy shop so I could start getting the hang of things..check my shop out: [...]
Great book! I'm glad I bought it, and it will definitely be a resource for me!