- Series: Complete Idiot's Guides (Computers)
- Paperback: 336 pages
- Publisher: ALPHA (May 1, 2012)
- Language: English
- ISBN-10: 1615641572
- ISBN-13: 978-1615641574
- Product Dimensions: 7.4 x 0.7 x 9.1 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 4.7 out of 5 stars See all reviews (4 customer reviews)
- Amazon Best Sellers Rank: #2,421,904 in Books (See Top 100 in Books)
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The Complete Idiot's Guide to Twitter Marketing (Complete Idiot's Guides (Computers)) Paperback – May 1, 2012
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About the Author
Brett Petersel has more than 10 years of experience in social media, community management, and event promotions. He was hailed as "one of the great business minds at Mashable," and named "the king of social" at South by SouthWest (SXSW). Brett is currently Director of Business Development at The Next Web, a source for International Technology News, Business and Culture. Esther Schindler has been a technology journalist since 1992 specialising in translating "geek" into English. She's been a programmer, computer consultant, corporate trainer on operating system internals, and retail store owner.
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Top Customer Reviews
Brought to you buy a Silicon Alley social media strategist and community manager (Petersel) and tech writer (Schindler), this book is chuck full of insight, pictures, fun examples, and the most important piece- getting right down to maximizing your social presence in a business sense. Sure, we understand how to use Twitter to communicate with friends, but how exactly do we get the message across to our target audience?
The book shows personality, as do their own Twitter accounts (@Brett and @EstherSchindler). The authors use their own Twitter experiences, techniques and preferences (which often differ) to give you ideas to best sell yourself, products and services to your followers. The Complete Idiot's Guide to Twitter Marketing is a must-read for not only those just breaking into the world of Tweets, but also for anyone looking to gain valuable insight from two trusted sources.
Part 1 - The Big Picture of Twitter Marketing: Twitter Marketing Basics; The Rewards of Twitter Done Right; The Pitfalls of Twitter Marketing
Part 2 - Getting Started: Building Blocks of Using Twitter; Understanding the Twitter Community; What to Tweet; Finding the Right People to Follow; Building a Twitter Following; The Art of the Hashtag
Part 3 - Twitter Marketing Campaigns: Designing a Successful Twitter Campaign; Logistics of Your Twitter Campaign; Your Social Media Team and Policies; Monitoring and Analyzing Your Twitter Campaigns; Tools to Tweet and Monitor Campaigns
Part 4 - Tailoring Twitter to Your Business Needs: How Small Businesses Can Use Twitter; How to Use Twitter in a Retail Environment; Using Twitter as a Customer Service Tool; Using Twitter for Business Communications
Part 5 - Integrating Twitter into Your Marketing Mix: Aligning Your Twitter Strategy with Other Online Marketing; Aligning Twitter with Offline Marketing
Appendixes; Glossary; Index
There are a number of things that make this such a great book. For one, the writing style is highly conversational, and it feels like you're having a talk with a close friend who is explaining everything you ever needed to know about Twitter and marketing. The personalities of the writers come through (can you say "chocolate"?), and that's a good thing. It removes the barriers that a non-technical person would hit up against (confusion, boredom, etc). It's actually a fun read.
Second, there are real-life examples on every page. It's one thing to go on about how things should work from a theoretical or methodology perspective. Esther and Brett don't fall into that trap. Everything that's talked about in the various chapters is backed up with examples of how various companies have succeeded and failed (often spectacularly) in the real world. As such, it's easy to understand *why* you should or shouldn't do something that they tell you about.
Finally, Brett and Esther go beyond the "here's what you do technically" information and offer a comprehensive approach to a complete marketing program with Twitter (hence the title). You find out what metrics are best to track, why certain "obvious" measures aren't all they're touted to be (such as number of followers), and how to structure your Twitter activity to get the best response and the type of followers you want. There are cases where organizations have stumbled into a positive and profitable Twitter presence, but it's far more common that an unplanned or unorganized Twitter program will fall short of expectations (or will backfire and cause more damage than if you never ventured into Twitter at all).
I'll admit that I may be biased in that I've worked with Esther in the past and I've followed her online over the years. But everything that Brett and Esther cover in this book rings true based on my experiences and observations. If you're an organization of *any* size that wants to establish a presence on Twitter, you owe it to yourself to read The Complete Idiot's Guide to Twitter Marketing. It's a small investment that *will* have an immediate payback for your Twitter marketing efforts.
Obtained From: Publisher
This book includes five parts. The first part is about "The big Picture of Twitter Marketing" that tells reader how to recognize Twitter as a business tool and what the Twitter can bring to business. Moreover, it talks about the benefits and the pitfalls of Twitter marketing. The second part is called "Getting stared" that explains how to set up your business in Twitter step by step. Also, it teaches us how to recognize Tweet and how to use Tweet in a right way for your business. The third part is "Twitter Marketing Campaigns" that teaches you how to design a successful Twitter campaign. I would like to say that this part is very important in this book because it teaches you how to plan your own marketing strategy. If a company wants to be successful, they need to have very good strategies in marketing. This chapter will tell how to define your target and help to develop your own marketing strategies by using Twitter. The forth part of this book is "Tailoring Twitter to your Business Needs" that tells you the "rules" of marking Twitter works. Also, this part discuss about how to help small businesses use Twitter. I think it is a very helpful part for the person who owns a small business and wants to sale their products and services online. The fifth part is "Integrating Twitter into Your Marketing Mix". In this part, the author tells the reader that in order to be successful, people should use Twitter and other online communities together, such as, Face book, Google+.
I would like to say that this book is very valuable for people who wants to sale their products and services online. Especially, those have a small business should read this book carefully. In some chapters of this book, the author focuses on the advantages of Twitter for small business and the difference about Twitter for small businesses. It will tell you how amazing it is to use Twitter as a business tool. Moreover, it will let you know that there are many advantages of using Twitter to build up your business. To sum up, this is a very interesting and valuable book. I really enjoy reading it. Highly recommend!