- File Size: 4107 KB
- Print Length: 242 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Barb Drozdowich (April 6, 2017)
- Publication Date: April 6, 2017
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B06Y3ZL5ZJ
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #274,961 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The Complete Mailing List Toolkit: A box set Kindle Edition
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Top Customer Reviews
Drozdowich gives the “why” and the “how” of MailChimp’s functions, and, even more helpful, shows what she uses or does not use (and why). This is so much better than the “you should” lists of some guides. The Table of Contents is detailed for finding just what you need at the moment!
Understanding stats and analytics is hard for me, and I am grateful to Drozdowich’s skill as a longtime teacher and tech guru as she remembers that some readers might not understand jargon or analytics read-outs. By pointing out things to watch for in reports, the book does a real service for us who want to make our newsletter work harder. Still, I wished for a glossary!
Absorbing the technical basics of creating an outstanding newsletter, I lit up as I also kept finding many content tactics and tips I’d never thought of, making this book a truly rich resource. A few things that were most striking to me were in the newsletter content sections: “don’t push—engage!” and the advice to always make your CTA (call to action) clear, and the necessity of testing.
I loved the walk-through; those of us just getting in to MailChimp really appreciate this! I’ve long wanted the “popup-signup-form dilemma” solved, and am grateful that the book works to do this, keeping in mind Google’s 2017 new rules on popups. Some legal requirements for newsletters were unknown to me, though.
I would like a little more on use of images, and applaud the author’s use of her own work in the examples. I’d also like more pointed advice on evergreen content. And someday, I’d like a bit about the use of newsletters by groups, not just individuals. In the end, though, as the only manual I need now for managing MailChimp, this book is truly a gold mine!
Ms Drozdowich has an impressive portfolio of author related “how to …” books and a well-deserved loyal following. With this latest offering, she provides help navigating this extremely important book marketing tool. Sold as a box set of four books Ms Drozdowich covers Strategies To Grow Your List, The Nuts & Bolts of MailChimp, Get Your Emails Delivered, and Newsletters That Rock. Although she focuses on the MailChimp software, many of the lessons learnt cover other popular mail handlers like AWeber email management.
I am a great fan of this type of book since most of the work has been done for me – it is now down to you to put this hard-won knowledge and experience to good use. It is not definitive, but it is another very useful addition to the toolkit for authors to achieve sales success and I believe well worth the price. Get your copy, work it, and see your book sales increase.
The author supplied me with a copy for review purposes.
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