- Hardcover: 192 pages
- Publisher: FT Press; 1 edition (November 1, 2008)
- Language: English
- ISBN-10: 0137137478
- ISBN-13: 978-0137137473
- Product Dimensions: 6.4 x 0.6 x 9.4 inches
- Shipping Weight: 1.2 pounds
- Average Customer Review: 37 customer reviews
- Amazon Best Sellers Rank: #1,398,572 in Books (See Top 100 in Books)
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From Concept to Consumer: How to Turn Ideas Into Money 1st Edition
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About the Author
Phil Baker has been involved in all aspects of product development for the consumer technology market for his entire career, with extensive experience in leveraging Asian companies for cost-effective and fast-to-market product development and manufacturing. He has a strong and varied background in business and product strategy in the high-technology sector.
Phil has played key roles in developing the innovative flagship technologies and products of many leading companies, including Apple, Seiko, Polaroid, Atari, Polycom, Proxima, Think Outside, and others. He cofounded Think Outside, the company that created one of the most popular PDA accessories ever, the Stowaway folding keyboard. He received a B.S. in physics from Worcester Polytechnic Institute, an M.S. in engineering from Yale University, an M.B.A. from Northeastern University, and holds more than 30 patents.
Phil currently consults to companies in the United States and Asia in product, business, and market development and writes the technology column for the San Diego Daily Transcript. Phil was recipient of the 2005 Robert H. Goddard Alumni Award from WPI for Outstanding Professional Achievement and was the San Diego Ernst & Young Entrepreneur of the Year for Consumer Products in 2001. He resides with his wife, Jane, in Solana Beach, California.
Top customer reviews
From Concept to Consumer is thoughtfully written and can benefit the start-up entrepreneur as well as the seasoned professional. You can save a lot of time by learning from other people’s experiences. Phil has worked on all aspects of product development both as an employee of large, multi-national corporations and as a start-up entrepreneur himself. He offers several real-life examples of his experiences along the way as well as the experiences of other companies. I found the information to be extremely valuable and I highly recommend this book!
For myself, the part I appreciated most is breaking out costs and profits. When you see a product sold for $100, where does it all go to? The author takes a basic product and starts with the bill of materials. He illustrates where all the costs in manufacturing are, including many costs that you may not think of. The book extends it out all the way to retailers and provides examples of typical margins along the way.
With this in mind, different strategies of going to market are also discussed, ex. partnerships, retail, licensing etc.
Overall great book! It gives you an understanding of what's involved in bringing a product to market.
The author has had a guiding hand in a lot of those product stories. In this book, he describes the journey from a cool new idea to a finished product sitting on a retail shelf. Every section of the book - almost every page - is illustrated with examples and anecdotes from the author's real world experience. The writing style is very conversational, which makes the reading easy and enjoyable. Yet the book is packed with information that will be interesting to the layman and helpful to the product development professional.
I work in product development and have read quite a few books on this topic. Most of those books are so dry that it's a struggle to read them. This book was the opposite - I started reading it and had difficulty putting it down until I finished.
If you're a layman who is just interested in what goes on behind the scenes in developing new products, this is probably one of the best books you'll find on the subject. If you're a product development professional - even with many years of experience in the business - you are sure to find information and advice in this book that will make you better at your job.
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