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Confessions of an Advertising Man Paperback – January 1, 2012
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"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." — IndependentMail.com
"Required reading for anyone in business" Media Week
"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."—George Parker in Business Insider
"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." — Investor's Business Daily
From the Publisher
Top Customer Reviews
How to manage an advertising agency (admire people who work hard)
How to get clients
How to keep clients
How to be a good client
How to Build great campaigns
How to write potent copy
How to illustrate advertisements and posters
How to make good television commercials
How to make good campaigns for food products, Tourist destinations and proprietary medicines
How to rise to the top of the tree--advise to the young
Well these are only a few of the very powerful items that David Ogilvy shares. If you would like to know more just remember you will when you buy this book. It's just a wonderful resource that's well put together. When you read it you will agree. This book needs one more very important person....YOU.
These are a few main key concepts that attracted me to this book.
Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.
Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
contributions to students and young business
people. First this book provides a treasure trove of
highly valued best practices, applicable to all
professions. Second, through its longevity, CONFESSIONS
has transformed into an impartial looking glass focused
on the predjudices and sexisim so easily accepted by
industrial society during the late fifties and early
sixties. For those born
into a more accepting society, CONFESSIONS will provide
non-judgemental insight into many common additudes of that era.
The social relevance of CONFESSIONS results
from its original 1963 publishing date. This same age bolsters the importance of the books business message.
After all, few non-fiction books age like fine wine. Most
turn to vinegar within weeks or months.
Most Recent Customer Reviews
Book is easy to read and understand. Also convincing and compelling. I must confess I now subscribe to the wisdom of Ogilvism. I highly recommend this book to anyone in business.Published 16 days ago by Amazon Customer
For anyone interested in the advertising business, this is REQUIRED reading.nPublished 25 days ago by Anthony S. Hoyt
Interesting to read about advertising strategy well before tv and Internet became mainstream.Published 2 months ago by Amazon Customer
Not really relevant to what information I was looking to glean.Published 2 months ago by Adelle J. Carson
Written in the 60's, but still the best in regards to sound practical advise on the role of Advertising in the Marketing Mix.Published 3 months ago by Amazon Customer
The straight scoop from an advertising legend. Note that he is quite literate and writes in a literary style - so have your dictionary handy and clear up anything you don't fully... Read morePublished 5 months ago by MG