- File Size: 512 KB
- Print Length: 152 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Parker Consultants; 1 edition (July 18, 2011)
- Publication Date: July 18, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B005DHYPZQ
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #299,040 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Confessions of a Mad Man Kindle Edition
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Top customer reviews
Parker's writing style is light and fresh, written the way he talks, with nothing to hide and no holds barred. It may have helped to hold back just a little. Names were mentioned that perhaps didn't really need to be mentioned, since we might have found it more entertaining to try and guess who he meant. If you're skittish about swearing, avoid this book, because it is laced full of the f-word. While some of that usage was meant to be funny -- and was, at times -- it became tiresome. I was actually annoyed by the overly gratuitous use of foul language, as I felt the book would have been more effective with about 80% less of that, but it was an enjoyable read overall and often laugh-out-loud funny.
Having witnessed many of the same conditions and issues, though coming into the field some 20 years after Parker, I could relate to his experiences and his frustrations with corporate waste and stupidity. Parker's observations about the evolution of advertising are priceless, and I agree with his assertion of where it is headed.
If you're looking for information about advertising itself, this isn't for you as you won't gain insights to producing great advertising. You'll discover some of the processes that take place during the creation of advertising, but no technical insights, and that's exactly the right approach for a book of this nature. However, the final few chapters are a little more introspective and I found them quite valuable. If you're an advertising creative, you'll probably enjoy this.
but in this book, he is a storyteller, and not one of the Aesops Fables 'alls well that ends well' variety. This is more like Phillip K Dick storytelling ...
bad people doing bad things storytelling, the kind that rivets you to your seat, book, Kindle, iPad - whatever - firmly gripped in sweaty hands.
But he tells this tale with such ease and humor that it makes the advertising world seem like a fun place to be. And that's where he gets you ...
amidst all the romping across the globe to shoot spots for bidet cleansers, late night bull session carousing, and exacerbating round table campaign meetings, he carefully delivers the point:
it's a hard way to make a living, populated by an interesting assortment of characters, most of them rather incompetent yet powerful, and you.
A thoroughly enjoyable read for practitioner or apprentice alike, I'll close with 3 good reasons to read this book:
1: He's been there
2: He's done that
3: He's lived to tell the tale accurately and amusingly ...
Most recent customer reviews
This book is funny. Really funny.Read more
Legendary creative director Phil Dusenberry, for example, once said, "Advertising is the...Read more
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