Top positive review
Fun autobiography of life as an advertising creative
on November 13, 2012
George Parker spins a very entertaining tale of his life in advertising during the earlier days of modern advertising, covering the same time period as much of the Mad Men television series.
Parker's writing style is light and fresh, written the way he talks, with nothing to hide and no holds barred. It may have helped to hold back just a little. Names were mentioned that perhaps didn't really need to be mentioned, since we might have found it more entertaining to try and guess who he meant. If you're skittish about swearing, avoid this book, because it is laced full of the f-word. While some of that usage was meant to be funny -- and was, at times -- it became tiresome. I was actually annoyed by the overly gratuitous use of foul language, as I felt the book would have been more effective with about 80% less of that, but it was an enjoyable read overall and often laugh-out-loud funny.
Having witnessed many of the same conditions and issues, though coming into the field some 20 years after Parker, I could relate to his experiences and his frustrations with corporate waste and stupidity. Parker's observations about the evolution of advertising are priceless, and I agree with his assertion of where it is headed.
If you're looking for information about advertising itself, this isn't for you as you won't gain insights to producing great advertising. You'll discover some of the processes that take place during the creation of advertising, but no technical insights, and that's exactly the right approach for a book of this nature. However, the final few chapters are a little more introspective and I found them quite valuable. If you're an advertising creative, you'll probably enjoy this.