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John Nolan

Confidential: Business Secrets - Getting Theirs, Keeping Yours Paperback – June 1, 1999

by John Nolan (Author)

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Whether you know it or not, your business competes in an environment in which many Fortune 500 companies are recruiting ex--CIA officers--specialists with training in elicitation, intelligence collection and analysis, and counterintelligence. It is a world where small businesses are becoming increasingly more sophisticated at digging up information about their competitors--and are using it to beat the big players at their own game.

Welcome to the era of Business Intelligence, where staying one move ahead of the competition requires uncovering their secrets and using them to your advantage.

In Confidential, John Nolan, a former federal intelligence officer and a preeminent expert in the field of Business Intelligence, reveals how your company can gather the intelligence it needs to beat the competition, while keeping your own valuable secrets under wraps. Providing the basics of Business Intelligence, including such invaluable techniques as data elicitation and sourcing as well as higher-level intelligence gathering and counterintelligence tactics for more sophisticated corporate policy makers, Confidential reveals:

How a well-planned conversation can be your most valuable information gathering tool

Who will most likely tell you what you want to know--and who is supposedly unsusceptible

How to discover the people who know what you need to know, both inside your company and outside, inside your industry, and beyond

How studying your customers and the leaders and decision-makers in their industries can enhance your competitive intelligence in significant ways

Why trade shows present an unparalleled opportunity for intelligence--what to look for, how to obtain it

Which countermeasures will ensure that neither you nor your employees become the unwitting sources of leaks

How to translate information into action that will directly affect your company's profits

Whether you're looking to find out the design and price of a competitor's upcoming product line, or uncover the dangers of entering a new market, this comprehensive, practical handbook offers effective strategies that anyone from senior-level executives to middle managers can utilize to protect themselves and outwit the competition.

Print length

359 pages
Language

English
Publisher

Yardley-Chambers
Publication date

June 1, 1999
ISBN-10

097213560X
ISBN-13

978-0972135603
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Editorial Reviews

Review

"Confidential is must-reading for those who should be guarding shareholders' information assets." -- Lewis W. Lehr, former chariman of the board and chief executive officer, 3M

An easily understood and highly readable field manual that guides professionals in mastering the art of intelligence collecting. -- Tom Parker, principal, business intelligence, NIPSCO

Remarkably thorough, engagingly written and above all, useful the day one starts to read it. -- George A Dennis, Director of Competitor Intelligence, Bellcore

About the Author

John Nolan, founder of Phoenix Consulting Group, a Business Intelligence solutions firm, spent twenty-two years in intelligence collection and counterintelligence special operations in the United States, Asia, and Europe. He is well known in the mainstream business community for his development of integrated solutions to industrial and economic espionage, trade secrets, and other information issues. He is frequently featured in national and international media such as Forbes, George, and CNN. He can be reached via email at jnolan @intellpros.com.

Product details

Publisher ‏ : ‎ Yardley-Chambers; 2nd edition (June 1, 1999)
Language ‏ : ‎ English
Paperback ‏ : ‎ 359 pages
ISBN-10 ‏ : ‎ 097213560X
ISBN-13 ‏ : ‎ 978-0972135603
Item Weight ‏ : ‎ 1.2 pounds

Best Sellers Rank: #500,463 in Books (See Top 100 in Books)
- #5,570 in Business Management (Books)

Customer Reviews:
20 ratings

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4 star		15%
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Time Lord

Excellent book, the author obviously was in the game and knows the landscape

Reviewed in the United States on August 10, 2019

Verified Purchase

For me, a good refresher on things I knew / was aware of and plenty of new information I have either already implemented or will use going forward. And the information is not from an academic in the form of theories. Rather, it's from an experienced person who informs us through his experience and stories. Brings it to life. If you're in the intelligence area (of any sector), this is a must read.

2 people found this helpful

Helpful

Yelena/Alex Mokan

Don't hold your breath, nothing to "read" here

Reviewed in the United States on February 8, 2015

Verified Purchase

90% of information in this book is common sense and most of us "learned" from simply watching movies. Almost no informative content, kept on reading and waiting to finally learn some interesting or new fact, but realized I wasted time with this book. 3 stars because book was delivered and in good condition, but it was a letdown in terms of value.

One person found this helpful

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Guilherme Nascimento

A classic, but out to dated.

Reviewed in the United States on September 26, 2013

Verified Purchase

This book is a classic. I got the recommendation during an elicitation course. It tells everything about elicitation techniques. If you want to go deep into elicitation techniques this book is what you need. However, I gotta tell you that this book is very out to dated. Of course you can learn a lot of things about Competitive Intelligence, but 30% of the book is useless, from the time of pagers. I would suggest the author an updated edition.

4 people found this helpful

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Nathan S. Marlar

A very good read!

Reviewed in the United States on December 9, 2010

Verified Purchase

Mr. Nolan has written a very valuable book here. Elicitation is an art form and difficult to teach, as there are many subtleties and lots of intuition involved. However, this book will get you on the right track! A great resource, highly recommended!

Nathan Marlar
[…]

Reviewed in the United States on October 19, 2014

Verified Purchase

Very interesting !

Reviewed in the United States on March 3, 2013

Verified Purchase

Hearing the author in an interview was enough for me to want to read the book. It is a great guide for communication and much more.

Reviewed in the United States on April 15, 2012

Verified Purchase

My husband (ingineer/businessmen) loved it and think that even for a hight price is worth it! He said that many of these thougth are natural for him, but finally someone understand it and put on paper...

2 people found this helpful

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Hi-Tech, Inc

A great tool to understand industrial espionage

Reviewed in the United States on August 15, 2008

This book was a required text for Industrial Espionage - a course that I took at American Military University. It was quite informative on the tactics businesses have used in obtaining business secrets from their rivals - some legally and others, unfortunately, illegally. In our fast-paced and extremely competitive environment, every business leader that wants to protect his or her business secrets ought to expand the number of skills and talents that his or her business employs, by reading this book and understanding the sophisticated tools of the trade of obtaining vital business secrets. This book is a lot more than how spies operate. It doesn't teach one to be a spy. It teaches how to legitimately obtain competitive information that was kept in the vault. The legal side of acquiring such competitive business secrete is called Competitive Intelligence, and the umlawful side is Indistrial Espionage or Economic Espionage. The difference between the two is explicit in Nolan's book. [Nwankama W Nwankama]

One person found this helpful

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