- Paperback: 368 pages
- Publisher: Back Bay Books; Reprint edition (January 12, 2011)
- Language: English
- ISBN-10: 9780316036139
- ISBN-13: 978-0316036139
- ASIN: 0316036137
- Product Dimensions: 5.5 x 1 x 8.2 inches
- Shipping Weight: 15.2 ounces (View shipping rates and policies)
- Average Customer Review: 108 customer reviews
- Amazon Best Sellers Rank: #264,773 in Books (See Top 100 in Books)
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Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do Paperback – January 12, 2011
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"Christakis and Fowler have written the book on the exciting new science of social networks. CONNECTED could change your life forever. How? Read it yourself and find out."―Daniel Gilbert, bestselling author of Stumbling on Happiness
"In a category of works of brilliant originality that can stimulate and enlighten and can sometimes even change the way we understand the world."―The New York Times
"An entertaining guide to the mechanics and importance of human networking."―Publishers Weekly
"Engaging and insightful...sure-to-be a blockbuster...Connected succeeds in connecting with its audience."―SeedMagazine.com
"Illuminating...The authors excel at drawing out the devil in the detail. Connected has profound implications."―New Scientist
"Connected explores the startling intricacies of social networks."―O, The Oprah Magazine
"Could well be one of the most important works of the decade. Full of fascinating stories and examples. A must read."―Ed Diener, Joseph Smiley Distinguished Professor of Psychology University of Illinois and author of Happiness
"In a social world exploding with new ways to interact, Connected is a user's guide for ourselves in the 21st century."―Dan Ariely, James B. Duke Professor of Behavioral Economics and author of Predictably Irrational
About the Author
Nicholas A. Christakis, MD, PhD, is a professor at Harvard University with joint appointments in the Departments of Health Care Policy, Sociology, and Medicine, and in 2009 was named one of Time magazine's 100 most influential people in the world. James H. Fowler, PhD, is an associate professor at the University of California, San Diego, in the Department of Political Science and The Center for Wireless and Population Health Systems, and was named one of the "most inspiring scientists" by the San Diego Science Festival. Christakis and Fowler's research has appeared on The Oprah Winfrey Show, Good Morning America, Today, and The Colbert Report, and on the front pages of the New York Times, Washington Post, and USA Today.
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The book was just filled with highly interesting facts about how your network influences you. Also, how you can influence your network. It also matters the type of network that you have. Are you connected to lots of people that aren't connected to each other, weak ties, or are you connected to lots of people that are all connected to one another, strong ties. Each of these types of networks influences you differently. Your behavior within a network is probably following one of three paths; cooperator, you're willing to help others, free rider, you're letting others do the heavy lifting, enforcer, you're making sure everyone follows the rules. Your behavior is also likely to shift between those roles depending on who you're interacting with and when.
In short, a fascinating book. I do have a nit to pick with it though. At the end of it all, I have a great set of information about what a strong network would look like. I get a good sense of why I would want to have a strong network. Nothing about how to really get a strong network other than making sure my friends are connected with my friends and that my friends, and as much as possible their friends and their friends, are all on a positive path. Right. I'm sure that's easy to work out. Guidance around this network thing would have been nice.
Also, the point made by the authors about the impact others have on us and the impact we have on others was intriguing, especially that "You do not have to be a superstar to have this power. All you need to do is connect" (p. 305). Our connections can thus either help promote or degrade the common good. How important it is to know that we can make the world better through our connections with others promoting things of value such as truth, beauty, and justice (those traits upheld by the Greeks). There is value in building community.
As they observe in the Preface, "Scientists, philosophers, and others who study society have generally divided into two camps: those who think they are in control of their destinies, and those who believe that social forces (ranging from a lack of good public education to the presence of a corrupt government) are responsible for what happens to us." They think a third factor is missing from this debate: "our connections to others matter most, and by linking the study of individuals to the study of groups, the science of social networks can explain a lot about human experience." I agree.
This book is the result of what Christakis and Fowler have learned thus far from their research and I think they make a substantial contribution to a discussion of a question that has continued for several thousand years: "What makes us uniquely human?" They remain convinced that to know who we are, we must first understand how we are connected.
These are among the dozens of business subjects and issues of special interest and value to me, also listed to indicate the scope of Christakis and Fowler's coverage.
o Rules of Life in the Network (Pages 16-26)
o Emotional Contagion (37-40)
o The Spread of Happiness (49-54)
o Big Fish, Little Pond (71-75)
o Dying of a Broken Heart? (81-86)
o Changing What We Do, or Changing What We Think? (112-115)
o Moody Markets (148-153)
o Three Degrees of Information Flow (153-156)
o Networking Creativity (162-164)
o Real Politics in a Social World (184-187)
o The Network Architecture of Political Influence (202-204)
o The Ancient Ties That Bind (213-217)
o Networks Are in Our Genes Too (232-235)
o A Brain for Social Networks (240-243)
o The Human Superorganism (289-292)
As some of these subjects suggest, there are striking similarities between the nature and extent of connections within the human brain and those that occur within social organizations such as Google+, Facebook, LinkedIn, and Twitter. I eagerly await breakthrough insights in months and years to come that increase our understanding of metacognition even more.
During a conversation near the conclusion of the book in the Reading group Guide, Nicholas Christakis and James Fowler are asked this question: "What particular aspects of social networks are you currently researching? Is there anything exciting coming to light?" Their response:
"We are especially intrigued by the idea the idea that evolution may have shaped the networks humans form with one another, and we think this might give us a clue about some important questions: Why do we help each other so much compared to other species? What is the reason for the spark in love at first sight?"
Its not one of those lighy easy going business books. As long as you're prepared for that you'll get a lot out of this.
I was looking for more on the impact of Facebook and the implications of SnapChat. What this book did cover about pre-Facebook era and the rise of Facebook was insightful.