From Publishers Weekly
Harvard professor and health care policy specialist Christakis (Death Foretold: Prophecy and Prognosis in Medical Care) became interested in social connectivity when observing that the mortality rate of spouses spike after a partner passes away. Christakis sought out a collaboration with Fowler, a health systems and political scientist, and together they compare topology (the hows of a given structure) across different social networks to better explain how participation and positioning enhances the effectiveness of an individual, and why the "whole" of a network is "greater than the sum of its parts." Five basic rules describe the relationship between individuals and their networks-including mutual adaptation, the influence of friends and friends' friends, the network's "life of its own"-but the results do more than promote the good of the group: they also spread contagions; create "epidemics" of obesity, smoking and substance abuse; disseminate fads and markets; alter voting patterns; and more. A thorough but popular take on a complex phenomenon, this volume offers an entertaining guide to the mechanics and importance of human networking. 13 b/w illustrations, 8-page color insert.
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"Christakis and Fowler have written the book on the exciting new science of social networks. With passion and precision, these two internationally renowned scientists expose the invisible webs that connect each of us to the other, and in so doing cast our lives here together in an astonishing new light. We think we are individuals who control our own fates, but as Christakis and Fowler demonstrate, we are merely cells in the nervous system of a much greater beast. If someone you barely know reads CONNECTED, it could change your life forever. How? Read it yourself and find out."-- "The book has all sorts of interesting information about how our friends influence our lives, for better and for worse."
―Daniel Gilbert, bestselling author of Stumbling on Happiness
"[In a category of] works of brilliant originality that can stimulate and enlighten and can sometimes even change the way we understand the world."―The New York Times
"An entertaining guide to the mechanics and importance of human networking."―Publishers Weekly
"Engaging and insightful...sure-to-be a blockbuster...Connected
succeeds in connecting with its audience."―SeedMagazine.com
"Illuminating...The authors excel at drawing out the devil in the detail. [Connected
] has profound implications."―New Scientist
explores the startling intricacies of social networks."―O, The Oprah Magazine
"The book has all sorts of interesting information about how our friends influence our lives, for better and for worse."―MarieClaire.com
argues convincingly that it's not enough to understand how individuals behave. The book details examples of how individual behaviors affect other members of a social network."-ScienceNews.com