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Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by [Christakis, Nicholas A., Fowler, James H.]
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Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives Kindle Edition

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Length: 352 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From Publishers Weekly

Harvard professor and health care policy specialist Christakis (Death Foretold: Prophecy and Prognosis in Medical Care) became interested in social connectivity when observing that the mortality rate of spouses spike after a partner passes away. Christakis sought out a collaboration with Fowler, a health systems and political scientist, and together they compare topology (the hows of a given structure) across different social networks to better explain how participation and positioning enhances the effectiveness of an individual, and why the "whole" of a network is "greater than the sum of its parts." Five basic rules describe the relationship between individuals and their networks-including mutual adaptation, the influence of friends and friends' friends, the network's "life of its own"-but the results do more than promote the good of the group: they also spread contagions; create "epidemics" of obesity, smoking and substance abuse; disseminate fads and markets; alter voting patterns; and more. A thorough but popular take on a complex phenomenon, this volume offers an entertaining guide to the mechanics and importance of human networking. 13 b/w illustrations, 8-page color insert.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Christakis and Fowler have written the book on the exciting new science of social networks. CONNECTED could change your life forever. How? Read it yourself and find out." (Daniel Gilbert, bestselling author of Stumbling on Happiness )

"In a category of works of brilliant originality that can stimulate and enlighten and can sometimes even change the way we understand the world." (The New York Times )

"Groundbreaking." (Kirkus )

"An entertaining guide to the mechanics and importance of human networking." (Publishers Weekly )

"Engaging and insightful...sure-to-be a blockbuster...Connected succeeds in connecting with its audience." (SeedMagazine.com )

"Illuminating...The authors excel at drawing out the devil in the detail. Connected has profound implications." (New Scientist )

"Intriguing." (SmartMoney.com )

"Connected explores the startling intricacies of social networks." (O, The Oprah Magazine )

"Could well be one of the most important works of the decade. Full of fascinating stories and examples. A must read." (Ed Diener, Joseph Smiley Distinguished Professor of Psychology University of Illinois and author of Happiness )

"In a social world exploding with new ways to interact, Connected is a user's guide for ourselves in the 21st century." (Dan Ariely, James B. Duke Professor of Behavioral Economics and author of Predictably Irrational )

Product details

  • File Size: 2015 KB
  • Print Length: 352 pages
  • Publisher: Little, Brown and Company (September 9, 2009)
  • Publication Date: September 28, 2009
  • Sold by: Hachette Book Group
  • Language: English
  • ASIN: B002OFVO5Y
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #67,360 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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