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Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success Hardcover – July 7, 2009
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"Jeff Lindsay, Cheryl Perkins, and Muknd Karanjikar have written a book that aspires to give innovators, and all others who have a stake in seeing good new ideas become reality, a road map to developing the practical intelligence needed to succeed or to facilitate the success of others. Those who are inventing the next wave of clever solutions will find this useful." (PsycCRITIQUES, January 20, 2010)
From the Inside Flap
Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success
Conquering Innovation Fatigue is for anyone seeking success through innovation. Business leaders, inventors, researchers, entrepreneurs, and civic leaders will benefit from its insights and practical solutions. It reveals the sometimes hidden barriers—nine major "innovation fatigue factors"—that can block the path to innovation success, and shows how to cope with or conquer them.
Conquering Innovation Fatigue takes a unique personal look at the challenges innovators face in their journey, invoking the metaphor of immigrants in a strange land facing barriers at multiple levels. By drawing upon original case studies and advances in innovation theory and practice—some presented here for the first time—the authors show how innovation can be energized to conquer fatigue and help innovators reach success.
You will learn how to:
- Recognize and overcome the nine major innovation fatigue factors across three key categories
- Make the right connections to bring innovation to the marketplace
- Avoid unintended innovation-killers
- Enhance the productivity of your personnel involved with innovation
- Exploit low-cost intellectual assets (not just patents) to better deal with disruptive innovation
- Turn the "innovation funnel" upside down to create more efficient, targeted innovation
- Tap multidisciplinary skills for innovation success
This important book explains that understanding and overcoming these barriers is vital not only to you, as an inventor, entrepreneur, or researcher, but also to business leaders, licensing professionals, IP professionals, corporations, and even leaders of nations!
Conquering Innovation Fatigue points the way to cost-effective, practical solutions to strengthen innovation and achieve personal or corporate success. There's no reason to let fatigue get in your way.
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Top Customer Reviews
The book recognizes that the struggle corporations are facing to provide real innovation is complex and goes far beyond a lack of good ideas. On the contrary, there are behavioral, organizational, and external challenges that are the real culprits for squelching innovation.
The book addresses 9 "fatigue factors," providing compelling case studies and practical advice on overcoming these barriers to innovation.
Conquering Innovation Fatigue also introduces a new paradigm for thinking about innovation . . . the "Horn of Innovation." I found it a well-thought-out and particularly intriguing metaphor for enhancing success with innovation.
As I read the book, I couldn't help but feel overwhelmed at the task faced most major corporations to improve innovation. With so many potential barriers, where should one start? I would have appreciated if the book had contained some sort of assessment to help prioritize which of the 9 fatigue factors to tackle first. An easy thing to fix, and hopefully something that will appear on the book's website in the future.
Walter Reade, Ph.D.
2009 seems to be a year with very few "gotta have" breakthrough products that consumers are racing to claim to put under their trees this season. The stores are full of products and variations of products from previous year, with the only differentiation being price. Competing on price alone is a "race to the bottom" - only "innovation" will rescue corporate profits and increase top-line revenue, and "Innovation Fatigue" provides a roadmap of the routes to take, and detours to avoid, to be successful in the years to come.
Intellectual Property (IP) is the currency of the 21st century, and "innovation" is the key ingredient to any IP recipe. The authors of Innovation Fatigue clearly have a deep and profound understanding of this principle, and have pulled their insights together in a way that an individual inventor to a CEO of a Fortune 500 company can understand and put into action. Well done!
This book explains the many fatigue factors by organizing them smartly into 9 easy to remember categories detailed in chapters 4 to 17. The book is well organized and easy to read. Interestingly, executive managers can take easy steps to remove fatigue factors and then have an easier time concentrating on the major barrier to innovation in the companies. Hence, I recommend this book as a nice read for innovation managers, and I strongly feel it would make a great reference book.
Ph.D in Innovation Management from Purdue
Amazon Book Review
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