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Conscious Business: How to Build Value Through Values Hardcover – January 1, 2006
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Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.
Conscious Business presents breakthrough techniques to help you achieve:
- Unconditional responsibilityhow to become the main character of your life
- Unflinching integrityhow to succeed beyond success
- Authentic communicationhow to speak your truth, and elicit others' truths
- Impeccable commitmentshow to coordinate actions with accountability
- Right leadershiphow being, rather than doing, is the ultimate source of excellence
A conscious business fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization, teaches Fred Kofman. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond.
- Print length325 pages
- LanguageEnglish
- PublisherSounds True
- Publication dateJanuary 1, 2006
- Dimensions6.5 x 1 x 9 inches
- ISBN-101591795176
- ISBN-13978-1591795179
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Editorial Reviews
From the Publisher
"Fred Kofman is a genius with a heart as big as his brain, if that's possible. In this remarkable book, Fred takes us on a thrilling tour through what business would be like if it had both a heart and a mind--a conscience and a consciousness. The result is a practice of business that transforms you and your world."--Ken Wilber, philosopher and author of A Theory of Everything
"Fred has been an inspiration, helping connect responsibility and integrity to create the freedom leaders need to succeed."--Daniel Rosenberg, Chief Operating Officer, Yahoo! Inc
"Consciousness has a real and deep business impact. Learning how to work in full congruence with our values has inspired every person in my team to be a better professional--and a better human being."--Sheryl Sanders, Vice President, Global Online Sales and Operations, Google
"Fred has been a true partner in our efforts to build a conscious organization, helping us move from aspiration to implementation. His advice is never easy, but always worthwhile."--Eugenio Beaufrand, Vice President, Microsoft Latin America
"Conscious Business translates the tools of organizational learning into day-to-day business applications. Both at Chrysler and at DTE Energy, Fred's work has allowed us to shift our culture faster, but with much greater sustainability than any other effort."--David Meador, Senior Vice President of Finance, Detroit Edison
From the Inside Flap
- Right leasership--how being, rather than doing, is the ultimate source of excellence
"A conscious business fosters persoanl fulfillment in the individual, mutual respect in the community, and success in the organization," teaches Fred Kofman. CONSCIOUS BUSINESS is the definitive resource for achieving what really matters in the workplace and beyond.
About the Author
Fred holds a Ph.D in economics from the University of California at Berkeley, where he was distinguished as outstanding instructor. He worked as an assistant professor of Management Accounting and Control Systems at MIT's Sloan School of Management, where he received the "Teacher of the Year" award in 1992. At MIT, he was also a senior researcher at the Organizational Learning Center, where he worked with Peter Senge. He is a founding member of the Business Branch of the Integral Institute, where he works with Ken Wilber. He is also a member of the Dharma Ocean Foundation, an organization devoted to meditation practice led by Reginald Ray.
Fred has led seminars in the U.S., Europe, South America and Asia and presented his research at MIT's Sloan School, Harvard University's Economic Department, Harvard Business School, the University of Chicago, Northwestern University, the University of California at Los Angeles and Berkeley, The London School of Economics, the University of Tel Aviv, Universidad de Barcelona, Nanyang Technological Institute of Singapore, Universidad de Buenos Aires, Instituto Tecnologico de Buenos Aires, and Universidad Francisco Marroquon. He also teaches in Naropa University and the University of Notre Dame's Executive MBA and non-degree executive education programs.
His work has appeared in several publications including The Fifth Discipline Field Book, The Journal of Organizational Dynamics, Management Science and Econometrica. He is the author of the trilogy Metamanagement (Granica, 2001) and the audio program Conscious Business (Sounds True, 2002).
Beyond his work, Fred enjoys traveling and outdoor activities, having run nine marathons, climbed Aconcagua, Kilimanjaro and Mt. Kenya, heli-skied in the Bugaboos and the Himalayas, scuba-dived in the Caribbean, and trekked for several weeks in Nepal and Thailand. Fred lives with his wife and six children in Boulder, Colorado.
Product details
- Publisher : Sounds True
- Publication date : January 1, 2006
- Edition : Annotated
- Language : English
- Print length : 325 pages
- ISBN-10 : 1591795176
- ISBN-13 : 978-1591795179
- Item Weight : 1.5 pounds
- Dimensions : 6.5 x 1 x 9 inches
- Best Sellers Rank: #201,363 in Books (See Top 100 in Books)
- #373 in Business Management (Books)
- #1,296 in Leadership & Motivation
- #1,450 in Motivational Management & Leadership
About the author

Fred Kofman is an executive coach and advisor on leadership and culture.
Fred holds a PhD. in Economics with a specialization in advanced theory and industrial organization from the University of California, Berkeley. From 1990 to 1996, Fred was a distinguished professor of management information systems at MIT’s Sloan School of Management. There he also worked with Peter Senge, author of The Fifth Discipline, as a senior researcher at the Center for Organizational Learning.
Later, Fred founded his global consulting company, Axialent, which delivered leadership programs to more than 15,000 executives around the world. His next step was starting up and leading the Conscious Business Center International, an organization that offers online coaching training programs.
Throughout his career Fred worked with organizations like Google, LinkedIn, Microsoft, Facebook, Axa, Citicorp, Chrysler, General Motors, Alfa Mexico Group, Proeza Mexico Group, Heineken Mexico, Mandiri Bank Indonesia, Master Blenders Netherlands, Pao de Azucar Brazil, Pepsico Mexico, PwC, Telefonica Spain, Vodafone Australia, and Yahoo, to name a few.
In 2013, Fred became Vice President of executive development at LinkedIn. During this time, Fred and LinkedIn offered a Conscious Business Academy program to professionals around the world. In 2018, Fred accepted a position as Vice President at Google in charge of advising the CEO's office on leadership and culture. In 2018, Fred partnered with Tecnológico de Monterrey to create the Center of Conscious Leadership, through which he delivered programs for executives and students.
Fred is the author of the Metamanagement trilogy (2001), Conscious Business (2006), and The Meaning Revolution: The Power of Transcendent Leadership (2018). The Conscious Business book has been translated into 14 languages.
Sheryl Sandberg, COO of Facebook, writes about Fred in her book Lean In, stating that Fred "will transform the way you live and work."
Fred also loves mountain climbing, skiing, gliding, sailing, freediving, spearfishing, and mindful meditation.
To learn more about Fred and his work:
- Fred Kofman: http://fredkofman.org/
- LinkedIn: https://www.linkedin.com/in/fkofman/
- Twitter: @fredkofman



























