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Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business Paperback – January 7, 2014

by John Mackey (Author), Rajendra Sisodia (Author), Bill George (Foreword)

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As seen on Oprah’s Super Soul Sunday

The bestselling book, now with a new preface by the authors

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment.

Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business

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Editorial Reviews

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Mackey and Sisodia, leaders of the corporation Conscious Capitalism, describe the movement in the context of Mackey’s reflections as cofounder of Whole Foods Market. The term conscious capitalism refers to businesses that serve the interests of all major stakeholders—customers, employees, investors, communities, suppliers, and the environment. Mackey’s realization of conscious capitalism began on Memorial Day 1981, as the fledgling Whole Foods Market was basically wiped out by a flood. Unexpectedly, dozens of customers and neighbors showed up to help; employees worked for free, not knowing if the store would survive; suppliers resupplied on credit; investors stepped up, too, and the Whole Foods Market’s bank loaned it money to restock; the store reopened in 28 days. Following two introductory chapters, part 1 covers purpose; part 2 is about stakeholders; part 3, conscious leadership; and part 4, conscious culture and management. Mackey and Sisodia cite companies such as Southwest Airlines, Google, the Container Store, Whole Foods Market, and Nordstrom as embracing this sound vision of reality. A very solid examination. --Mary Whaley --This text refers to the Audio CD edition.

Review

“It's as much about management as about philosophy.” — Drake Baer, Business Insider

Praise for the hardcover edition of Conscious Capitalism, a New York Times and Wall Street Journal Bestseller:

“Full of thoughtful insights.” — Financial Times

“Buy it. Read it. Implement it. It’s a true guide to the future.” — Forbes.com

“I highly recommend listening to what they have to say.” — Howard Schultz, chairman, president, and CEO, Starbucks

“This is the book I always wanted to write.” — Bill George, bestselling author, True North

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Product details

Paperback: 368 pages
Publisher: Harvard Business Review Press; With a New Preface by the Authors edition (January 7, 2014)
Language: English
ISBN-10: 1625271751
ISBN-13: 978-1625271754
Product Dimensions: 1 x 5.2 x 8.2 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)
Average Customer Review: 268 customer reviews
Amazon Best Sellers Rank: #13,622 in Books (See Top 100 in Books)
- #11 in Books > Business & Money > Economics > Free Enterprise
- #21 in Books > Business & Money > Business Culture > Ethics
- #284 in Books > Business & Money > Management & Leadership > Management

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Loved hearing the story of the beginnings of whole foods

ByJanet Foutson June 18, 2017

Format: Kindle EditionVerified Purchase

Loved hearing the story of the beginnings of whole foods, and the concepts of Conscious Capitalism ring true. Capitalism is a good thing, providing for the entire world, if we choose it to be.

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optimistic

ByJ. Caldonon July 22, 2013

Format: Kindle EditionVerified Purchase

A supporting narrative for the value of capitalism and its ability to provide real value to all society. The authors suggest that basing a business on a core belief and focusing on this belief will result in actions that improve the value for stakeholders as diverse as the customer, investor, local community, physical environment, employee, and suppliers. Mackay, the CEO of Whole Foods Market, has used this philosophy to great success and he believes that the attractiveness of this philosophy will lead to a virtuous cycle of other businesses adopting this philosophy, resulting in a overall business climate that is much healthier than the greedy, profit based strategies of businesses today. I like the optimistic tone of the book, and believe that the authors key in on many points that help companies gain a large, loyal following. However, I also believe that greed will continue to push the leaders of many businesses to focus overwhelmingly on profit maximization, severely diluting any momentum of the "conscious capitalist" movement Mackey and Sisodia see as being the future of business. Overall, an inspiring, but overly optimistic look at the future of business.

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This is the way to health, wealth and happiness

ByAlice Balandon March 14, 2017

Format: PaperbackVerified Purchase

Clearly presented and explains how conscious capitalism (vs Crony or other) can, and has, is the best system for overcoming poverty, and creating wealth and a great life for all of us!

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The Facts Are Hard To Argue With

ByThe Knight of Hopeon April 3, 2013

Format: HardcoverVerified Purchase

John Mackey paints a pretty flat irrefutable mathematically solid picture of how the world went in 200 short years from having almost no wealth and economic mobility to speak of to being almost the opposite for nearly 90% of the people on the planet. And he demonstrates why it was made possible: The motivation of what one stands to gain when one has the right to own and trade what one's own productivity produces. IE private property and free enterprise. Adam Smith. Freedom. Capitalism. Mackey gets it right from page 1 and does so while telling a story any honest feeling person can relate to. If you don't understand how freedom and ownership inspires people to do great things *Buy. This. Book.* If you do but you want a good read, by it too. There's data and anecdotes in here that will keep you entertained for days. John Mackey and Raj Sisodia knock this one out of the park. Hats off, guys.

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Excellent, practical advice for moving big ships around

ByKristi L. Caseyon July 27, 2015

Format: Kindle EditionVerified Purchase

If you've ever listen to people rail about how capitalism is the source of all societal evils and felt that they were missing something important, this book is a must-read. The author does a wonderful job at pointing out how companies practicing conscious capitalism not only provide an ethical and moral compass for doing business in a sustainable way, it shows how they outperform similar businesses because of the way they care for their supply chain, clients and employees and offers practical ways you can do the same.

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Creating unity through profitability.

Bydmilleron August 14, 2017

Format: Kindle EditionVerified Purchase

A very well written approach to a better mode to doing business, being aware and caring about all involved. This is unity at the company level.

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Amazing philosophy of business

ByKent Priceon April 24, 2013

Format: Kindle EditionVerified Purchase

Capitalism has been the foundation of economic success in the United States. Today it is coming under attack for a perceived lack of "fairness". The author, John MacKey of Whole Foods Market, explains how free-market capitalism functions and contributes to humankind more than any other organization in society. The book in organized in four parts: (1) higher purpose and core values; (2)stakeholder integration; (3) conscious leadership; and (4) conscious culture and management.

The book is a bit didactic, but I highly recommend the philosophy to any business leader.

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Well worth reading

ByTom St. Dennison December 16, 2013

Format: HardcoverVerified Purchase

When I bought the book I was a little worried that it might be more self promotional than substantive. Now that I have read the book it has proven to be extremely valuable. Mackey and Sisodia presented a well-researched work that, while at times seeming to lean towards overly hopeful, certainly backed up the positive trends toward conscious capitalism with plenty of data. Mackey's portion of the book that I thought might be a little on the egotistical side was actually the opposite. He openly shared his painful personal journey from idealist entrepreneur to seasoned conscious capitalism veteran with humility and dignity. The book ended with a look at some of the companies featured in "Good to Great" and reminded us that it's not as much about making the money as it is about how you go about the mission of your business. Great business and personal improvement tips throughout.

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