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Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue Hardcover – February 27, 2018
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A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the book everyone is talking about.
In 2007, a short blogpost on Valleywag, the Silicon Valley-vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private.
This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental--it had been masterminded by Thiel.
For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit--until it was too late.
The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean--for the First Amendment? For privacy? For culture?
In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious--and successful--secret plots in recent memory.
Some will cheer Gawker's destruction and others will lament it, but after reading these pages--and seeing the access the author was given--no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.
- Print length336 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateFebruary 27, 2018
- Dimensions6.31 x 1.09 x 9.38 inches
- ISBN-100735217645
- ISBN-13978-0735217645
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Customers find the book compelling, brilliant, and well worth their time. They describe the story as fascinating, wonderful, and filled with tons of sub-stories. Readers say the book is thought-provoking, well-researched, and a real guidebook for conspiracies. They also describe it as entertaining, engrossing, and refreshing. Additionally, they praise the characters as fascinating. Opinions are mixed on the narrative quality, with some finding it nuanced without sentimentality, while others say it overdramatizes the process.
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Customers find the book compelling, enjoyable, and well worth their time. They describe the writing as clear and concise.
"...If for some reason you have not yet discovered the utterly compelling and unique writing of Holiday, I kinda envy you...." Read more
"...The pros: Excellent content!..." Read more
"Absolutely compelling read. Very enjoyable. Amazing story. Highly recommend." Read more
"...is a lot here that really adds to the public record and it is well worth your time to consider the larger questions it raises." Read more
Customers find the story fascinating, wonderful, and filled with tons of sub-stories. They appreciate the amazing analysis of events and lessons to be taken. Readers also mention the book is suspenseful and unpredictable.
"...of what the author has accomplished in both telling this outrageously intriguing tale, and in maintaining his relationships with those involved, is..." Read more
"Absolutely compelling read. Very enjoyable. Amazing story. Highly recommend." Read more
"...The story itself is fascinating, and I appreciate that the author Ryan Holiday provided insight from all parties involved, however this book is..." Read more
"...The narrative alone is an amazing ride worth taking...." Read more
Customers find the book thought-provoking, well-researched, and detailed. They appreciate the excellent references and intellectual analysis. Readers also mention the book discusses some relevant issues.
"...His way of storytelling is unique, accessible, transfixing...." Read more
"...The pros: Excellent content! The information appears to be comprehensive and provided me with insight not found in the Netflix documentary or..." Read more
"...I still rated the book 4 stars. It was well written, it contained excellent references (added at least 4 books to my reading list), and I will..." Read more
"...turns a current event into a timeless classic filled with thought-provoking lessons and page-turning entertainment...." Read more
Customers find the book engaging, engrossing, and refreshing. They also say it's overwhelming and funny at times.
"...I am very happy that I decided to read the book. It was entertaining and a real page-turner as Russ Roberts indicated...." Read more
"I generally enjoy Ryan Holiday's writing. It is engaging if occasionally repetitive in the "tell them what you're going to tell them, tell them,..." Read more
"...Ryan is always engaging and easy to read, he uses quotes liberally which is refreshing and often “cheating” at writing, but it works well for the..." Read more
"...Brilliant, entertaining and profound...." Read more
Customers find the characters fascinating and full of contradictions. They also appreciate the great Ryan insights and references to Machiavelli.
"...Thiel is a fascinating guy, full of contradictions...." Read more
"The case and the characters are most compelling and the author seems to even have done his research...." Read more
"...But the characters are rich. The sourcing and narrative is perfectly woven...." Read more
"...Some seem to be there to show just how learned he is. He is talented and a good writer, but an editor should have hit him upside the head at times...." Read more
Customers find the narrative quality of the book nuanced without sentimentality. They say it's suspenseful, compelling, and emotionally involving. However, some readers feel the author overdramatizes the process of the story, which detracts from the narrative drive. They also mention the fundamental premise of the book is exaggerated and annoying.
"...Also, there were a couple of times when his historical analogies approach felt awkward or forced..." Read more
"...insight from all parties involved, however this book is absolutely painful to read at times, particularly the first third, and the ending chapters..." Read more
"...Ryan's forte is to texture a tale without embellishment, to nuance without sentimentality, and to painstakingly reveal what casual observance..." Read more
"...The last bit of the book was really tedious and irritating. Holiday flew off on a polemic on Trump...." Read more
Customers have mixed opinions about the pacing of the book. Some mention it's unique and fascinating, while others say the author works too hard at being cute.
"This book give an extremely unique view on not only a very recent and verifiable conspiracy, but also an in depth account from both sides of the..." Read more
"...keeps me from giving it five stars is I find the author works too hard at being "cute"...." Read more
"Very well written, engrossing. Fascinating look at the case and motivation of all the characters. Definitely recommend." Read more
"...The ‘conspiracy’ theme seems a bit shoe-horned. Not all would agree with me there; I thought it took away from the book...." Read more
Customers find the book too long and rambling.
"...instead of just telling the story, making this a longer book than necessary. Could have done without the final two chapters." Read more
"Interesting story with good references, albeit the book format is definitely too long for it...." Read more
"...Highly recommended as a lesson in conspiracy and a playbook for winning the long game...." Read more
"This was too long for the subject..." Read more
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An extremely intriguing, well written book of the machinations ...
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I began following everything I could by Holliday, reading his blog, learning about Stoicism... and time and time again, what he wrote transfixed me and transformed how I moved and acted in the world. On vacation in Israel, I slowly devoured "The Obstacle Is The Way" which has ever since made me look at 'problems' in my life in a new, healthy and powerful way.
When I received the email from Ryan the other week to his blog subscribers where he introduced his latest work, "Conspiracy" I clicked 'buy' on Amazon without even looking at the price.
The sheer scope of what the author has accomplished in both telling this outrageously intriguing tale, and in maintaining his relationships with those involved, is monumental. As the story progresses, strategy and tactics are mirrored in ancient and modern parallels, weaving timeless lessons together with contemporary story in a way that not only adds depth to tale, but broadens the narrative to encompass a wide swath of the human experience. Ryan's forte is to texture a tale without embellishment, to nuance without sentimentality, and to painstakingly reveal what casual observance overlooks.
I didn't know much about Hulk Hogan, or Peter Thiel before reading this book. I new nothing of Nick Denton or Gawker short of vaguely recalled sensational headlines I had skimmed over past years. Yet I found myself on two occasions pulling over in a park for 15 minutes between appointments to open up my Kindle just to enjoy another chapter. It's simply an astounding tale that grabbed my by the collar from the very first chapter.
If for some reason you have not yet discovered the utterly compelling and unique writing of Holiday, I kinda envy you. You have a great, life-enriching journey ahead that could begin right here.
I wish I could buy stock in Holiday, as I honestly think that if he continues his writing trajectory he could very well go down as one of the literary giants of our time, in some strange and as of yet opaque way that I can't quite put my finger on. His way of storytelling is unique, accessible, transfixing. His way of imparting timeless truths through story changes how you understand yourself and your place in this world.
Here's the highest recommendation I have ever voiced: Somewhere around half way through the book, during the middle of my workday, I had this thought... I don't know Ryan Holiday, and never met him. But if I could have a coffee with one writer alive today, it would be him. His work is just that good.
The pros: Excellent content! The information appears to be comprehensive and provided me with insight not found in the Netflix documentary or casually searching online. As in the other books Mr Holiday has written or helped write, he likes to accentuate important points or feelings with historical analogies and quotes. In my humble opinion the book itself is like 4.95 stars.
The cons: Half of the narration sounded like he had a cold and it was horrible to listen to. Also, there were a couple of times when his historical analogies approach felt awkward or forced (but they did back up the point he was trying to make).
What I took away from this...
Terry Bollea is the embodiment of being a man in this day and age. After going through this book if it were possible to reach out and empathize with him I believe my useless platitudes would be like throwing salt into the wounds of a man that has been torn apart. I believe it would be like trying to empathize with a recent rape victim. Peter Thiel, in this instance, was a genius up until he wasn't. I find his role in this story so amazing, enlightening and ultimately inspiring. Nick Denton and AJ were blinded by ambition and this lesson can never be repeated enough. Conspiracy is a great read and I look forward to Ryan Holiday's next book...without the stuffed up nose narration!
Holiday’s bias, though not too overbearing (depending on how sensitive one is and on which side of the political spectrum one lies on), does manifest from time to time. It isn’t a big deal, because after all, this is his book with his narrative, not a piece of unbiased journalism, and to the author’s credit, he did a decent job keeping it relatively restrained. The few occurrences of bias rearing its ugly head, does detract from his work, however, because one is left wondering, what other parts of the narrative is tainted? For example, he paints Peter Thiel as bordering on maniacal, questioning how Thiel can write “a book that railed against multiculturalism and ‘militant homosexuals’ on campus, despite being both gay and foreign born.” From a libertarian standpoint, which Peter Thiel is, it makes total sense- for example, one can be African American, and unsupportive of Black Lives Matter if one sees it as a racist, bigoted, or violent movement. Likewise, a gay man can “rail” against “gay militarism,” if he thinks it is wrong. Holiday also suggests Thiel is a vengeful person, which may or may not be true, it doesn’t necessarily mean that he is, based solely on his decision to take on Gawker. Thiel could legitimately see himself as doing the right thing because the notorious “news” blog has ruined people’s lives, and perhaps the toxicity of its content is bad for society at large. Perhaps Thiel’s actions against Gawker are based not on desires of vengeance, but on a purely philosophical level- that personal privacy is a basic individual right that should not be exploited by yellow journalism behind the veil of the first amendment, lest individual freedoms be sacrificed for the sake of clicks.
From time to time throughout the book, Holiday points that out as well- that perhaps, Thiel acted in some combination of emotions, perhaps a little bit of vanity, a lot of resentment, and a smidgen of altruism. But Holiday makes no mistake to mention that it’s probably mostly out of paranoia, fear, and vengeance. Again, this is where the author’s bias can lead to misunderstanding of a libertarian mindset. This is most apparent when Holiday remarks how Thiel supported Trump at the Republican National Convention, and make a speech along a “list of fools he shared the stage with.” Well, at least Holiday did remark that as a Trump supporter, Thiel was “as at least, halfway sane.”
As stated earlier, however, what makes this book such a painful undertaking- almost chore-like, is that it is treated as if every thought, or action from the parties involved, as the story painstakingly unfolds, needed to be psychologically explained and reaffirmed with an obscure philosophical quote from some historical figure. For example, in one of his many psychoanalysis of Thiel’s decision to act against Denton and Gawker, Holiday explains loquaciously:
“In that it became important for Thiel to see Gawker as singularly bad, the conspirator takes up, often without consent, the mantle of defending (or freeing) a number of other people as his or her real reason for proceeding. It is a sort of self-serving selflessness, a shield against what is to come and the feeling it will provoke... I think of Sherman’s letter to the people of Atlanta, a city he believed must fall for his march to the sea to continue and for the North to win the Civil War. Though he’d once lived in the South… he now saw himself as an instrument of a power that must not be slowed down. To view Atlanta, this city that lay before him and his plans, as the sum total of its people would be to make the whole affair personal, not professional, and thus impossible. ‘You cannot qualify war in harsher terms than I will… War is cruelty, and you cannot refine it; and those who brought war into our country deserve all the curses and maledictions a people can pour out.’”
Alone, this isn’t so bad, but this book is filled to the brim with examples of such dramatic, and at times, over-the-top diatribe, with quotes from Cicero to Clausewitz. In fact, just to give you an idea, in ONE page, Holiday quotes Civil War General Sherman, The Count of Monte Cristo (I kid you not) and William James. This is not to say that all the quotes are mundane- some do serve a purpose, particularly Liddell Hart’s (the British Historian) strategies of war, and Machiavelli, whose themes in The Prince, are repeated throughout the book. But when quotes are used exhaustively, it becomes such a burden, that one is left wondering whether to continue on with the book, of skip paragraphs if not pages. You can argue, aside from some build-up of background information on the characters and what Gawker did to Peter Thiel, Part 1 (7 chapters) can largely be skipped.
As the story unfolds, after Part 1, the pace does thankfully pick up and it does become quite fascinating. It is almost as if this story is Machiavelli’s the Prince, or Sun Tzu's the Art of War manifested, depending on, of course, how accurately Holiday’s depiction of the characters are, or rather, how much of it you believe (this is where the author’s bias casts doubt). Assuming all Holiday’s psychoanalysis and conjectures are indeed accurate, readers can expect an intriguing story about how a genius billionaire took down a media mogul.
Finally, the last few chapters do drag, and this is where Holiday takes his narrative freedoms up a notch. He goes excessively into politics. What Thiel’s support of then candidate Trump has little if anything to do with the story, and serves no purpose other than for Holiday to inject some political commentary. He describes members of the movement #Gamergate as “alt-right,” and their style of attack as “loud, insistent, delusional”- a description that can be used to describe any opposing political movement depending on which side one is on, and links them incredulously to Thiel. The rest of the chapter, for some reason, is largely used as an attack on Trump. Ironic, for a person who wrote a book entitled, "Trust me, I’m Lying."
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Reviewed in Spain on June 30, 2019







