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The Constant Contact Guide to Email Marketing Hardcover – September 22, 2009
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From the Inside Flap
Constant Contact is America's premier email marketing services provider. Hundreds of thousands of small business and nonprofit clients rely on Constant Contact for technology, support, and education to promote their products, services, or causes via email. Written by a top executive from Constant Contact, this unique book provides comprehensive, practical guidance on the ins and outs of great email marketing. Whether you're starting your own small business or need to modernize your current marketing strategies, this book will get you up to speed fast.
Ten email pitfalls that will get your business into trouble
Ten things your customers expect you to do
How to reap the "soft benefits" of email marketing
How to use email in combination with other marketing efforts
How four types of permissions can make or break your strategy
How to build an email list that is valuable and effective
How to create highly impressionable content
How to choose an effective, professional email format
How to ensure your emails are delivered, opened, and read
How to overcome email filters and other delivery challenges
With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts. If you want to give your business a boost, reach out and make contact.
CONSTANT CONTACT is the leading provider of email marketing software and tools for small businesses, associations, and nonprofits. Hundreds of thousands of customers worldwide use Constant Contact to create successful email newsletters and online surveys.
From the Back Cover
"Understanding how to build lasting customer relationships is a requirement for any business's success. The Constant Contract Guide to Email Marketing is one of the best combinations of practical insight and actionable advice on that topic that I have encountered."
—W. Kenneth Yancey, Jr., CEO, SCORE, Counselors to America's Small Business
"I have interviewed Eric on many occasions and am thrilled that he has finally put his wisdom into a book. He is a master of email marketing and truly knows what makes small businesses tick. This book is a must-read for every business owner looking for a leg up against the competition."
—Susan Wilson Solovic, CEO, SBTV.com—Small Business Television
"Marketing your business without understanding the concepts here would be like driving in Boston for the first time without GPS—lots of wasted time (and possibly tears). If you want a great return on your email marketing investment, start by reading this book."
—Michael Katz, founder and Chief Penguin, Blue Penguin Development
"We have been using the concepts in this book for the past five years, and they have radically changed how we market our business. Not only have we saved tens of thousands of dollars in postage alone (sorry USPS), but we also generate significant sales every time we send a campaign. This is one book I hope my competition doesn't read!"
—Ken Giddon, President, Rothman's NY
"Instead of allowing or encouraging clients to distribute endless streams of spam (yuck!), Constant Contact teaches clients to use email marketing to build their businesses in a healthy, sustainable, and profitable way. In the long run, this training means Constant Contact is more of a mentor than a vendor. And it makes all the difference in the world."
—Michelle E. Villalobos, CEO and founder, Mivista Consulting, Inc.
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Top Customer Reviews
The book is easy to read and with a lot of added value! I am buying this book for colleagues that are owners of small businesses. This is the time to be productive in business with the least amount of resources as possible. This book helps you do just that. Thanks, Mr. Groves!
We were hoping for a tech type guide book to help and show the everyday workings and shortcuts to building your page or outreacg.
Still very well done.
There are so many ways to make email marketing work for you. Each time you read the book, you will find new ideas to implement. Every email marketer should have this book on their desk, sitting right next to their computer.
Most Recent Customer Reviews
I was looking for a manual about how to use Constant Contact, but this is just a marketing guide.Published 16 months ago by Kid Blue
Concise and well organized. Picked this book because I recently started using CC. Obviously valuable to CC customers but I'd recommend it to anyone considering email marketing.Published 16 months ago by Rick Holt
Fast delivery, good quality and excellent prices earn this item an A+!Published 18 months ago by Mark Bidegain
I'm really looking for more of a Constant contact for dummies type guide, I was hoping this might be it, but it isn't. Read morePublished on March 4, 2014 by Dianna
The combination offer of the book and Kindle version was terrific!
The book offers a good beginning to Constant contact. Read more
This book gave me great insight into what is required for email marketing. Good tips and easy to understand even for those of us who are not trained marketers.Published on December 17, 2013 by Margaret Johnson
This is an excellent guide, best practices and tips about Email marketing for beginners and advanced providers- there is something here for all levels.Published on March 19, 2013 by Cheryl Thode