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Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole Hardcover – March 19, 2007

4.3 4.3 out of 5 stars 96 ratings

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A piercing and vital look at how capitalism is consuming U.S. society.

An apt sequel to Benjamin R. Barber's best-selling
Jihad vs. McWorld, Consumed offers a wrenching portrait of how adult consumers are infantilized in a global economy that overproduces goods and targets children as consumers in a market where there are never enough shoppers. Driven by a frantic imperative to sell, consumer capitalism specializes today in the manufacture not of goods but of needs.

This provocative culmination of Barber's lifelong study of democracy and capitalism shows how the infantilist ethos deprives society of responsible citizens and displaces public goods with private commodities. Traditional liberal democratic society is colonized by an all-pervasive market imperative. Public space is privatized. Identity is branded. Our world, homogenized. With brilliance and depth, Barber confronts the likely consequences for our children, our liberty, and our citizenship, and shows finally how citizens can resist and transcend the civic schizophrenia with which consumerism has infected them.
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Editorial Reviews

From Publishers Weekly

Barber returns to the clashing models of civilization of his earlier Jihad vs. McWorld, focusing this time on the expanding global culture of market forces he claims will destory not only democracy but even capitalism, if left unchecked. He warns of a totalitarian "ethos of induced childishness" that not only seeks to turn the young into aggressive consumers but to arrest the psychological development of adults as well, "freeing" them to indulge in puerile and narcissistic purchases based on "stupid" brand loyalties. The increasing drive toward privatization compounds the problem, generating a "civic schizophrenia" where everybody wants service but nobody wants to serve. His complaint is so broad that it occasionally edges into crankiness, as he blames infantilization for ruining everything from Hollywood movies to NBA basketball; even other liberal cultural commentators, especially Steven Johnson (Everything Bad Is Good for You), come in for much criticism. Barber recognizes that the "Jihadist" rejection of consumer culture is equally undemocratic, but still believes the system can be changed from within, citing the corporate responsibility movement and activist boycotts. His dense analysis can be a tough slog in spots, but the provocative attacks on capitalism's excesses will resonate with many. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Barber, the Gershon and Carol Kekst Professor of Civil Society at the University of Maryland, has devoted much of his life to the study of the effects of the consumer market on individuals and society as a whole. His hypothesis that consumer culture has turned adult citizens into children by catering to the lowest common denominator rings only too true, even if the sheer density and obsequiousness of this examination are likely to turn off much of the popular readership. Therein lies the conundrum of reviewing this impressive piece of work, wherein Barber proves his theory that the market imperative has conditioned us to lap up the easy offerings and reject hard, complicated works. This lifelong study of the effects of capitalism and privatization reveals a pervasiveness of branding and homogenization from which there is seemingly no turning back. With the call to arms of grassroots resistance, he does offer a glimmer of hope; despite the heavy weight, Barber's work deserves and surely will find its audience. David Siegfried
Copyright © American Library Association. All rights reserved

Product details

  • Publisher ‏ : ‎ W. W. Norton; 1st edition (March 19, 2007)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0393049612
  • ISBN-13 ‏ : ‎ 978-0393049619
  • Item Weight ‏ : ‎ 1.62 pounds
  • Dimensions ‏ : ‎ 6.5 x 1.75 x 9.75 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 96 ratings

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Top reviews from the United States

  • Reviewed in the United States on August 16, 2007
    I see a number of other reviewers belittling the book because of some trivial factual error regarding sports figures or celebrities, but in my eyes those points merely underscores the point that Barber is trying to make. In the end the constant media focus on these types of people is in my eyes a mass distraction. Does it change my life one iota when a drunken celebrity does something stupid? Not at all, but the media covers it for hour on end, and people lap it up.

    People defend popular culture such as Harry Potter or Shrek, but these are all pure escapism and have very little relevance to our daily lives. Reviewers of those films make tortured comparisons to try and prove relevance to daily life, but the sad fact is that many people have become conditioned to not expect more, and perhaps not even have the patience to view a more substantive work.

    Other reviewers insist that they aren't manipulated and that they have free choice. To an extent that is true, but one can easily argue that many people are making poor choices because they have been so deeply conditioned by advertisers. How can you justify spending 50K$ on a car, and replacing it when it is 3 years old when an inexpensive well-made car will fulfill the basic needs of transportation and may last 5-8 years instead? How can you justify spending money on bottled water when tap water in most areas is just fine? And how can you justify accumulating tens of thousands in consumer debt just to acquire all of this stuff? There are countless such examples all over the place.

    And finally, there is the paradigm that runs deeply through our society that having more money and having more material goods will somehow make you happier. The problem is that these desires can never be satisfied - there is always something more, and there is always someone else who has more. In the end all of this materialism leaves people feeling empty, and the only tonic that they know to try and fill the void is to go out and shop some more.

    On the other hand, if you can reach a point where you are content with what you have, you may find that many of the things that you do have are completely superfluous and can be donated to Goodwill or sold. Get rid of enough stuff, and that McMansion will seem empty, and a more modest and affordable house may meet your needs quite nicely.
    102 people found this helpful
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  • Reviewed in the United States on April 28, 2015
    Having been in the business field for over 40 years and seeing firsthand the rise of egregious consumption and the shameless advertising that fuels it, Benjamin Barber has very ably identified many of the contributing factors, not the least of which are our collective cultural boredom and our naive but doomed expectations of fulfillment via uncontrolled acquisition. The infantilist ethos to which he alludes is virtually ubiquitous, not only in the marketplace, but in almost every area of our existence. The collusion of the social influences of our time have coalesced to eviscerate all meaning and purpose from our common pursuits. Or, in the words of Paul David Tripp, "to shrink the size of our lives to the size of our lives." While sadly not giving more insights on how to possibly resist and subvert this pernicious situation, Barber does sound a cogent alarm without being extremist. A valuable resource in further understanding how rampant consumption and self-obsession not only impact our beliefs but our lifestyles as well.
    7 people found this helpful
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  • Reviewed in the United States on August 6, 2020
    While not always a smooth ride, Consumed provides a cogent and compelling case for the dangers of encroachment of the public space by private capital and the free market. The reinvention of citizenship into consumerism is the shift in identities from the civic work of adults in a pluralistic society to the private world of brand identity. Religious and nationalistic identities also seek to fill the void left by our tradition of civic religion that makes room for alternative identities while assuring they do not become isolated and so emboldened they present a real threat of atomizing and tribalizing our cohesive heterogeneity. As market capitalism continues to provide toys and gadgets for its first World clientele it completely disregards the very real needs of 80% of the world who simply can't pay for what they need and find themselves in a "race to the bottom" victims of a system that never provides a level playing field.

    This book is so much more than a critique of exploitative capitalism and our seduction by marketers and advertisers. It's a warning by the author who joins his voice with many other public intellectuals who, to paraphrase Leonard Cohen, "...see the future and it is murder".
    One person found this helpful
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  • Reviewed in the United States on January 7, 2019
    I wanted to take the time to highly recommend this book to anyone and everyone. It is 10 years old now, and, in fact, the author passed away in 2017. But its illumination of, and warnings concerning, the cost of globalization are as useful and accurate as if they were written last week. With this book, and his book Jihad vs McWorld, Benjamin Barber reminds me of the great Neil Postman in his unapologetic truth-telling. Corporate advertising is well on its way to reducing everyone in the world to spoiled children, willing to accept as freedom the choice of which of their unnecessary products to overpay for, while those with real needs, but no income, become increasingly disposable.
    5 people found this helpful
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  • Reviewed in the United States on August 5, 2013
    This is a good enough copy of a book that I expected a little more of. I was hoping for something that would grab my attention the way Malcolm Gladwell does.
    One person found this helpful
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  • Reviewed in the United States on March 6, 2008
    I really enjoyed this book. It isn't perfect, but does offer a perspective on how corporations have socially manipulated people into buying "stuff" they don't really need. After highlighting the heck out of it, I forwarded the book to friends who also enjoyed it. I'm the type of person who can afford a Lexus, but bought the Toyota because I can't rationalize the markup for an equal vehicle. Those who can understand where I am coming from will enjoy this book. Those who would rather purchase a product based on the "brand" may not enjoy it. Hope this helps a bit. =-)
    9 people found this helpful
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  • Reviewed in the United States on June 23, 2013
    After you buy it, of course. The book is about how you are being taken for a ride by a consumerist society. If nothing else turn the volume down on the commercials on your television.
    One person found this helpful
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  • Reviewed in the United States on February 4, 2020
    Great read

Top reviews from other countries

  • Nina Kirsch
    5.0 out of 5 stars Great book
    Reviewed in Germany on September 15, 2018
    I like the subject matter of the book and I like the size, design, hardcover and all...
    So I can only recommend this book.
  • Ruhi E. Tuzlak
    5.0 out of 5 stars A Definite "Must-Read" For All Consumers
    Reviewed in Canada on July 13, 2015
    We, especially the peoples of Canada and the U.S.A., have become hopelessly addicted to shopping. It has become a serious psychological disorder for many individuals and it has ruined lives of many families. This wonderful book looks at this important phenomenon closely, analyzes the underlying causes of it, and tells us how it has become such a serious social problem. It is a very objective work; it is timely and highly relevant to many of us.

    Don't miss it.
    One person found this helpful
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  • Karrenola
    5.0 out of 5 stars Eye opening book!
    Reviewed in Japan on March 5, 2014
    This is AWESOME, the research and care that went into this REAL assessment of various situations in the US. Highly recommended.
  • Amazon Kunde
    4.0 out of 5 stars We know it, but tend to forget that we are made into hooked and infantile civilians
    Reviewed in Germany on July 15, 2016
    Although published in 2007, this critical book is full of deep thought and sharp observations, and it will (unfortunately) remain being highly relevant for the next decades!