- Hardcover: 256 pages
- Publisher: St. Martin's Press (July 6, 2010)
- Language: English
- ISBN-10: 9780230101784
- ISBN-13: 978-0230101784
- ASIN: 023010178X
- Product Dimensions: 6.4 x 1 x 9.6 inches
- Shipping Weight: 15.2 ounces (View shipping rates and policies)
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #3,769,386 in Books (See Top 100 in Books)
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Consumed: Rethinking Business in the Era of Mindful Spending Hardcover – July 6, 2010
“The authors apply their marketing savvy and research to forecast the implications of ‘consumers' growing discontentment' with lives based on debt-funded extravagance. . . Examining recent trends exacerbated by the economic crisis, they illustrate consumers' increasing satisfactions through saving and simplifying that can soothe financial and ecological worries. They offer marketers four guiding paradigms to attract ‘burned-out consumers' gratifications through ‘Embracing Substance,' ‘Rightsizing,' ‘Growing Up,' and ‘Purposeful Pleasure.' Summing Up: Recommended. Practitioner and professional collections.” ―CHOICE
“The consumer mind-set is undergoing a radical change: People are getting serious about making smarter, more mindful choices and are looking for companies that give them what they want. Consumed acts as a navigational aid, empowering business leaders to anticipate and meet these newly emerging needs.” ―Becky Saeger, Executive Vice President and Chief Marketing Officer, Charles Schwab Corporation
“A permanent shift has taken place among consumers. They are far more engaged in every aspect of marketing and manufacturing, and brand that want to win and retain their loyalty will need to listen better, react faster, and be more nimble in everything they do. This book offers a fresh and vital perspective on those actions that will be most essential to future growth.” ―Christian McMahan, Chief Marketing Officer, Heineken USA
“The world is changing rapidly, and the brands that will thrive are those most willing to lead that change. In Consumed, Andrew Benett and Ann O'Reilly offer insight and guidance about how best to communicate with and build relationships with today's more thoughtful consumer. It is essential reading for anyone seeking to win the in the post-recession marketplace.” ―Mike O'Driscoll, Managing Director, Jaguar Cars
“This is an important book for executives because the world is clearly changing. Business leaders need to understand the trends highlighted in Consumed and think deeply about the implications for their brand.” ―Tim Calkins, Clincal Professor of Marketing, Kellogg School of Management and author of Breakthrough Marketing Plans
“In the emerging world of extreme transparency, customers and employees will trust companies that are truly making a difference in their lives. Being good will trump looking good. This book clearly outlines winning brand values and the behaviors that lead to that most precious bond: trust.” ―Stephen Quinn, Executive Vice President and Chief Marketing Officer, Wal-Mart on Good for Business
“With their ‘Four Cornerstones of the Conscious Corporation' framework, the authors have laid out a clear and compelling vision of a new, more effective way of doing business. Corporate leaders who hope to own the future will heed their advice.” ―Justin B. Smith, President, The Atlantic on Good for Business
“Good for Business is an excellent guide that shows how transparency and engagement can positively impact a company's reputation. Readers can immediately employ the lessons revealed in the book.” ―Steve Fludder, Vice President, ecomagination, GE on Good for Business
“Good for Business blazes a trail for corporate executives who want to succeed in the new economy. The authors offer a big-picture vision about the need for a more holistic and "humanized" view of the corporation, and they provide specific suggestions on how to adapt to a world of empowered consumers, heightened transparency, and changed requirements for leaders. A must read for everyone in the C-suite and all who aspire to get there!” ―Dan Esty, Yale University and author of Green to Gold on Good for Business
About the Author
Andrew Benett is Global CEO of marketing communications agency Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide. His career in marketing spans nearly two decades and includes hands-on experience in almost every marketing discipline and across multiple product and service categories. His unique perspective benefits from his experiences working on the client side, in consulting, and for global communications agencies. In 2009, Andrew was named to Crain's New York Business's "40 Under 40." Outside of work, Andrew sits on the Board of Directors of The Make-A-Wish Foundation International. He is married and has two sons. In 2009, he co-authored Good for Business.
Ann O'Reilly is a strategic planner and content director of Euro RSCG Worldwide's Knowledge Exchange, in which capacity she is responsible for developing and managing the global network's proprietary research. She has more than twenty years' experience in marketing and publishing, and is co-author of Good for Business, The Future of Men, and Buzz: Harness the Power of Influence and Create Demand, among other books.