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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing) 4 Sub Edition

4.0 out of 5 stars 1 customer review
ISBN-13: 978-0070387676
ISBN-10: 0070387672
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Product Details

  • Series: McGraw-Hill Series in Marketing
  • Hardcover: 788 pages
  • Publisher: McGraw-Hill Companies; 4 Sub edition (December 1992)
  • Language: English
  • ISBN-10: 0070387672
  • ISBN-13: 978-0070387676
  • Product Dimensions: 1.5 x 8.5 x 10.5 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #5,478,421 in Books (See Top 100 in Books)

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Format: Hardcover
With a back ground of psychology I found this book very interesting. Two years back i was supervising two of my M.Phil students for their thesis on "Life style inventory" and "reference group influencs". During that process i got hold of this book and found it very use full. I think this is very comprehensive book for my M.Sc.Psychology students also who are intending to specialize in organiztional psy. and offering a course of consumer psy. and research in marketing.
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