- Series: McGraw-Hill Series in Marketing
- Hardcover: 788 pages
- Publisher: McGraw-Hill Companies; 4 Sub edition (December 1992)
- Language: English
- ISBN-10: 0070387672
- ISBN-13: 978-0070387676
- Product Dimensions: 1.5 x 8.5 x 10.5 inches
- Shipping Weight: 3.2 pounds
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Best Sellers Rank: #5,478,421 in Books (See Top 100 in Books)
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing) 4 Sub Edition
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