About the Author
A Marketing Ph.D. graduate of Stanford University in 1990, Dr. Brian Wansink is currently teaching out of the College of Commerce and Business Administration at the University of Illinois, Urbana-Champaign. Dr. Wansink holds positions on the editorial boards of several publications, including: the Journal of Marketing, the Journal of Advertising Research, and the Journal of Database Marketing. His research interests involve revitalizing mature brands and investigating why marketing variables influence the usage frequency and volume of consumer packaged goods. He has also published various papers and articles.