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Contagious: Why Things Catch On Paperback – May 3, 2016

4.6 out of 5 stars 1,643 ratings

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Editorial Reviews

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“Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.” -- Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational

“Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too." -- Charles Duhigg, author of the bestselling The Power of Habit

“If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy.” -- Chip Heath, co-author of Made to Stick and Decisive

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” -- Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness

“Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction—and performed groundbreaking experiments that have changed the way the experts think. If there’s one book you’re going to read this year on how ideas spread, it’s this one.” -- Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association

“Think of it as the practical companion to Malcolm Gladwell’s The Tipping Point.” -- Tasha Eichenseher, Discover

“[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. . . . As a playbook for marketers, Contagious is a success.” -- Danielle Sacks, Fast Company

“Contagious contains arresting — and counterintuitive — facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns.” -- Glenn C. Altschuler, The Boston Globe

"For nonexperts who puzzle about the best way to make an impact in a world of social media addicts with short attention spans, it provides plenty to think about. . . . If there were a 'like' button underneath it, you'd probably find yourself clicking it." -- Maija Palmer, Los Angeles Times

“An infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics.”, Publishers Weekly

About the Author

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,643 customer ratings
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Reviewed in the United States on February 25, 2018
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Reviewed in the United States on April 7, 2017
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Reviewed in the United States on October 16, 2016
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Top international reviews

Amazon Customer
1.0 out of 5 stars Writing style makes this difficult to take seriously
Reviewed in the United Kingdom on July 18, 2016
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Patrick Sambiasi
5.0 out of 5 stars Love the little stories that are used as examples
Reviewed in the United Kingdom on July 26, 2016
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AnZo
5.0 out of 5 stars Nice reading
Reviewed in the United Kingdom on February 7, 2019
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Tom
4.0 out of 5 stars Really useful
Reviewed in the United Kingdom on April 14, 2018
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4.0 out of 5 stars Good foundation
Reviewed in the United Kingdom on April 16, 2017
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david mitchell
5.0 out of 5 stars Very clear, interesting and well written.
Reviewed in the United Kingdom on May 16, 2015
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diane walker
3.0 out of 5 stars Recommend
Reviewed in the United Kingdom on November 18, 2019
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matthew griffiths
5.0 out of 5 stars Not a random marketers observations...a true expert
Reviewed in the United Kingdom on September 21, 2018
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hussain ayed
4.0 out of 5 stars Great starting point for studying influence
Reviewed in the United Kingdom on January 27, 2019
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5.0 out of 5 stars PRACTICAL AND APPLICABLE
Reviewed in the United Kingdom on June 13, 2018
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Nikki
5.0 out of 5 stars Excellent - highly recommended
Reviewed in the United Kingdom on March 5, 2017
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Janet
5.0 out of 5 stars Realistic and visual
Reviewed in the United Kingdom on December 4, 2017
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Prime2009
2.0 out of 5 stars Sort of obvious for nost marketers, but great little tidbits and facts
Reviewed in the United Kingdom on October 1, 2018
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DungBeatle
4.0 out of 5 stars Excellent book. Could have been written in a less ...
Reviewed in the United Kingdom on April 15, 2016
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Luca .T
5.0 out of 5 stars Tons of new ideas
Reviewed in the United Kingdom on January 29, 2020
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