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Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition) Paperback – February 4, 2005
"Rebound" by Kwame Alexander
Don't miss best-selling author Kwame Alexander's "Rebound," a new companion novel to his Newbery Award-winner, "The Crossover,"" illustrated with striking graphic novel panels. Pre-order today
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The new edition of this popular casebook considers current business theory in the context of real business situations. Specially–written cases illuminate key concepts and techniques in strategic management. Focuses on well–known companies from north america, europe and asia. New case on eni s.p.a. And the world oil and gas industry. Updated cases include laura ashley holdings plc, daimlerchrysler, the u.s. Airline industry, harley davidson inc., wal–mart, eurodisney, and the virgin group. Designed to accompany the best–selling text, contemporary strategy analysis, fifth edition (blackwell, 2004). The website features teaching notes to accompany the case studies and a selection of downloadable cases.
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Notice: The interactive e-book is not available. That's right, a complete rip off. The student complement page is a joke as well. not professional for this level of text. I'm sure Mr. Grant had not endorsed such deplorable strategy.
Save your money and buy used if your class requires this edition.
Most recent customer reviews
as if it were dropped from significant height onto that corner.Read more