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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech) Paperback – August 21, 2011
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About the Author
Wendy Montes de Oca, M.B.A, has a diversified background that includes nearly 20 years of experience in marketing, media, financial services, and law. She has a proven track record with both acquisition and retention efforts, as well as has both editorial and copywriting success. Her specialties include multichannel marketing (print, Web, email, direct mail, radio, and TV), with expertise in Internet marketing. During her career, Wendy has generated more than $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC.
Wendy has led the marketing efforts for many prominent organizations. For one online publisher, in only three short months, her search engine optimization (SEO) and lead-generation tactics increased website traffic ranking and visits by morethan 3,160% and 62%, respectively, as well as traffic monetization that resulted in a return on investment of 221%.
She previously was the editor of a quarterly investment newsletter and has had several investment articles published in Hometown News. Her marketing articles have appeared in popular newsletters, websites, and blogs, such as Target Marketing, Early to Rise, Makepeace Total Package, and many more.
Wendy is an advisory board member for Bob Bly’s TheLandingPageGuru.com, as well as a distinguished speaker/moderator at prominent marketing conferences such as Specialized Information Publishers Association (SIPA).
Her blog, MuscleMarketing.Blogspot.com, was named top Internet marketing blog by industry staple Best of Web.
Wendy has worked as a strategic marketing consultant and was the force behind the marketing efforts for several top publishers, entrepreneurs, and Fortune 500 companies, including Weiss Research & Publishing, Weiss Money Management, Newsmax Media, Chase Manhattan Bank, General Electric (GE), Automatic Data Processing (ADP) Retirement Services, and Salomon Smith Barney/CitiGroup.
Before starting her successful consulting firm, Precision Marketing and Media, LLC, Wendy was vice president of marketing and business development for the Internet’s most popular wealth and success e-zine, Early to Rise (Agora Publishing), where her online marketing tactics and product development efforts helped bring in thousands of new subscribers and earned millions of dollars in revenues.
Wendy’s groundbreaking online marketing strategies have been cultivated and taught to clients, colleagues, friends, freelancers, and former employers spanning the copywriting, publishing, financial, and health industries. She has often trained internal staff or led offsite group sessions to share her online marketing knowledge of increasing website traffic, visibility, leads, and sales. And because her web marketing tactics have been so cost-effective, creative, and successful, Wendy became known as “the marketing maven” by many of her industry peers.
Wendy earned a Bachelor of Science degree from St. John’s University and a Master of Business Administration degree from Nova South Eastern University.
Throughout her career, she has been recognized with various awards for quality, innovation, teamwork, and new product/new business development.
Wendy lives in South Florida with her husband of more than 10 years and their son. Precision Marketing and Media, LLC, is headquartered in the Palm Beach area of Florida, with satellite offices in the New York City/New Jersey tri-state area.
• For more information, visit www.PrecisionMarketingMedia.com.
• To read Wendy’s blog posts, visit www.MuscleMarketing.blogspot.com.
• To sign up for Wendy’s free newsletter, Precision Marketing, visit www.PrecisionMarketingMedia.com/newslettersignup.html.
• Follow Wendy on Twitter at http://twitter.com/PrecisionMktg.
• “Like” Wendy’s Precision Marketing Media, LLC, Facebook fan page at www.Facebook.com/#!/pages/Florida/Precision-Marketing-Media-LLC/139310392787888.
Top Customer Reviews
Sure, the author is representing a rather strict system of content syndication, and throws out lots of numbers and stats why it works, but the foundation of the system is common sense. Write content and put it into newsletters, white papers and emails and then syndicate it with others.
As the title says, it's all about the content. Unless you are willing to write a few hours a week and repurpose other content you won't find much value here. Either you need to write this content yourself or find it from other sources. The foundation is to trade the content for hits to your website, subscriptions to your newsletter, or branding on other websites.
If you are willing to put in the time, results are the logical conclusion. Write great articles and logically people will want more. The book gives great details on how to leverage that content such as providing it to other websites and subscription-based newsletters.
Some of the tactics didn't sit right with me. The author's suggestions of trolling forums to post your content bothered me and the website design suggestions were inconsistent with soft sell. This book is about upselling upselling and upselling.
Even if you aren't trying to sell your financial advice, miracle cures, or coaching, you may still find value in this book's idea of constantly writing to get your name out there. You can pay for ads, or you can write great content that advertises your product.
Pros: Good ideas with a solid foundation
Cons: Hard selling
Are you an author, public speaker, consultant, coach, or information marketer? If so, then you have a need to build an Internet presence to help you sell your "content." I didn't find this book to be super special, but it is pretty good. I thought the emphasis in the book was on search engine optimization techniques. And interestingly, there was much to be said about building mailing lists that could then be exploited to convert subscribers into customers. There is talk regarding how to use social media sites to help build an Internet presence, but as far as I was concerned that all really was just an aspect of search engine optimization.
With regard to the importance of building an email list, the book Coaching Millions: Help More People, Make More Money, Live Your Ultimate Lifestyle came to mind.Read more ›
But having said that, I have to admit that the author does provide some worthwhile advice about reuse of content, reviewing and making use of the stats on your web visitors, and building traffic to your site. I think the book would be most valuable to someone inside a company whose job involves building a website to promote the company's products. If your website promotes YOU, your personal writing or art, or a cause for which you advocate, the book is less helpful. Sometimes honesty and sincerity will do more for you than endless leveraging of the same profit-seeking content.
I have long hated the fact that a lot of "user comments" and "reviews" are really coming from marketing people who have something to sell. The author makes it clear that, in using these methods, you should leave meaningful remarks that provide some information along with the sales pitch, but I still find the whole idea distasteful.
As a writer, I hate to think of the stuff I write as mere "content" that's a come-on to get people to click on ads or follow links to an online store. Even worse, I don't want to slant my articles and reviews around a marketing goal when they are presented as being my opinion or my thoughts.Read more ›
Most Recent Customer Reviews
Best practical tool for creating more visibility and generating traffic to your website. It's a no-brainer. Read morePublished on April 21, 2014 by Carolyn Hinson
Clear and comprehensive for anyone starting a web based business or for the experienced. The author has thought of everything. A must read for anyone doing a start-up.Published on November 26, 2013 by Sandy
I ordered this book because I am a blogger that would like to learn more about increasing my blog traffic and maybe making some money with my blog. Read morePublished on April 25, 2013 by C. Hamilton
I have been a serious amateur in all things SEO related. I have meddled with some sites and enjoyed looking at stats and optimizing SEO. Read morePublished on April 22, 2013 by Bryan Newman
Some of the advice here is very solid, in terms of generating content and repurposing the content in different media to increase website visits and online traffic. Read morePublished on September 1, 2012 by James Beswick
"Everybody talks about marketing with content, but Wendy Montes de Oca provides a systematic approach, SONAR, for actually doing it. Read morePublished on August 2, 2012 by Brian Kurtz
I have just finished reading this eBook and felt it was very informative and impressive.
During my reading, I have been thinking at the same time, taking notes aside,... Read more
As a some what experienced web content producer for my own sites as well as others, I really thought I had nothing much to learn when it came to article marketing. Read morePublished on July 28, 2012 by Lynda Lippin
Content is Cash looks at the common practice of writing articles and syndication as a means to draw traffic to your website. Read morePublished on July 25, 2012 by Bill Cashell