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Andy Crestodina

Content Chemistry: An Illustrated Handbook for Content Marketing Paperback – Illustrated, September 15, 2014

by Andy Crestodina (Author)

55 ratings

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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.

Print length

112 pages
Language

English
Publisher

Orbit Media Studios, Inc.
Publication date

September 15, 2014
Dimensions

8 x 0.4 x 10 inches
ISBN-10

098833643X
ISBN-13

978-0988336438
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Editorial Reviews

Review

"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’s required reading for everyone who works for Arment Dietrich." —Gini Dietrich, CEO, Arment Dietrich, and author, Spin Sucks

About the Author

Andy Crestodina is a cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.

Product details

Publisher ‏ : ‎ Orbit Media Studios, Inc.; 2nd edition (September 15, 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 112 pages
ISBN-10 ‏ : ‎ 098833643X
ISBN-13 ‏ : ‎ 978-0988336438
Item Weight ‏ : ‎ 12.5 ounces
Dimensions ‏ : ‎ 8 x 0.4 x 10 inches

Best Sellers Rank: #2,687,148 in Books (See Top 100 in Books)
- #1,032 in Social Media for Business
- #1,457 in Retailing Industry (Books)
- #1,718 in Social Media Guides

Customer Reviews:
55 ratings

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4 star		9%
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Top reviews from the United States

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Benyamin

So SEO, So Social, So Content

Reviewed in the United States on September 7, 2016

Verified Purchase

Content Chemistry excels at bridging the gap between the "theory" of content marketing and the capture of real audience members, leads, and revenue.

It focuses extensively on using SEO to guide the development of your writing and content efforts, providing a clear procedure for optimizing individual posts and growing the overall traffic of a site. With advice on best practices for headlines, keyword research, and actual writing, Content Chemistry is not an overnight band-aid that you apply to your business's struggling marketing efforts – it requires steady work, but the material in this book can be used to build a serious online following.

Aside from SEO, this book offers some uncommon insight into connecting with influencers and growing your network of content creators and promoters.

A word of caution: if you are looking for the nitty gritty of Google ranking factors, or are looking for lists and best practices for 17 SEO tools, this isn't the book for you. But if you are a business owner, website owner, or writer looking to increase the online profile of your work, this book is a great place to start.

3 people found this helpful

Helpful

Terry

Motivating book for freelance writers

Reviewed in the United States on November 22, 2019

Verified Purchase

Before reading this book I wasn't sure how to take the next step in my freelance writing journey. After reading this book I have a fundamental understanding of what steps to take next. I gave this a 5 star rating based on the knowledge I obtained from reading this book. The author breaks down the steps (i.e. web designed, SEO, headlines) to convert readers into subscribers. Also he breaks down the analytics you'll need to be able to monitor the impact that your website has on viewers. This book is awesome for someone with little to no knowledge of content marketing that would like to have a fundamental understanding of marketing standards.

One person found this helpful

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Al

The Must-Have Guide to Content Creation

Reviewed in the United States on May 5, 2017

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As a longtime follower of Andy’s on social media, I’m glad I finally purchased this book. It is a comprehensive, yet easy to read, guide for attracting customers through content marketing.

Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. He practices what he preaches -- in fact, I first discovered Andy from the content he contributes to his acclaimed Orbit Media blog.

I've had many takeaways from this book, including improving my keyword targeting and brainstorming better blog posts. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels.

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Southern Rockstar

Great Marketing Resource for the Beginner or Seasoned Pro

Reviewed in the United States on January 12, 2017

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What didn't I like about this book. I think it was one of the easiest marketing reads I have ever read. Lots of visuals to illustrate the point. Written in a way that everyone can understand. You really walk away with a better understanding of how true content marketing should be executed. The book covers everything from SEO to email campaigns and social media. And when I say cover, I mean Andy really goes into detail about the way things should be properly constructed and executed. It is a great resource book to have at the office.

4 people found this helpful

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Stephen J. Susina

Better Marketing Through Chemistry!

Reviewed in the United States on March 2, 2013

Verified Purchase

Andy Crestodina's Content Chemistry is an outstanding primer into how marketing content, web design, SEO, email and social combine to create effective marketing programs.

He is one of the emerging marketers that understands that marketing is becoming a technology-based and metric-driven profession, and this new book demonstrates how to apply the curiosity and precision of a scientist to the reader's own marketing efforts.

While many marketing authors and bloggers are focused on telling marketers what they should do. Crestodina is at his best when he demonstrates exactly why. For example, he doesn't just tell you that guest blogging is good--he shows by the numbers why it can generate 200% more impact. He doesn't just tell you that optimized registration pages help, he shows how his firm generated a 1441.67% increase in conversions.

And in this book, Crestodina goes beyond why --Content Chemistry also shows "how." His overview of how to write an article explains how the writer should use the concepts of researching keyphrases, choosing headlines and links, and its eventual promotion before, during and after the actual job of writing is performed.

If that's not enough, be sure to check out his "Content Period Table" and easy-to-understand explanation on Google+ Authorship.

I thoroughly enjoyed Content Chemistry and highly recommend it to any marketer looking to leverage content as part of their marketing mix.

4 people found this helpful

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Stephen

The book that makes a complex topic easy to understand

Reviewed in the United States on March 24, 2013

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I own a lot of books on this topic.

A few I've never read because they don't draw me in and their look and feel is lethargic and boring.

This book draws you in...but even more important, makes a complicated topic easy to understand.

Andy's book is a piece of art. It's designed beautifully. It's well written and full of substance.

When I recommend books on this topic this is my first choice.

I own the iPad version as well as the physical book. I prefer the physical book.

I would highly recommend this book if you want to understand content marketing.

8 people found this helpful

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Top reviews from other countries

Rossco

Good overview of how to start an online business

Reviewed in the United Kingdom on January 6, 2019

Verified Purchase

Great book to dive into. Recommend to clients

Nathan @ PROSTECH

Five Stars

Reviewed in the United Kingdom on October 3, 2017

Verified Purchase

Great book! Detailed diagrams and so in depth. I will keep going back to it.

BOSI MIRCO

The best book about content marketing

Reviewed in Italy on May 27, 2017

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I am an obsessive compulsive reader.
I am starting a blog.
I have bought more than 10 books about content marketing.
This is by far the best!!!
Only regret: to buy it last :-((.
Pity there is not a kindle version.

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