- Paperback: 112 pages
- Publisher: Orbit Media Studios, Inc.; 2 edition (September 15, 2014)
- Language: English
- ISBN-10: 098833643X
- ISBN-13: 978-0988336438
- Product Dimensions: 8 x 0.4 x 10 inches
- Shipping Weight: 0.3 ounces
- Average Customer Review: 37 customer reviews
- Amazon Best Sellers Rank: #965,335 in Books (See Top 100 in Books)
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Content Chemistry: An Illustrated Handbook for Content Marketing 2nd Edition
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You’re probably aware that we’re in an era where marketers can bypass media gatekeepers such as paid advertising and the news media and speak directly to their customers on the Internet by producing their own content.
This of course is why content marketing has had such a resurgence. I say resurgence because it’s not a new form of marketing necessarily. It’s just that for about the last 75 years, mass marketing through advertising and media relations worked. It worked beautifully as a matter of fact. But now people can avoid unwanted marketing messages and have much more control over what messages they receive.
If your content is helpful, useful or entertaining you’ll get their attention and they’ll come to know, like and trust you.
So there are a lot of businesses that are going back to content marketing, but there is a generation of marketers and businesspeople who are less familiar with how to get started with it in the age of the internet and social media. But fear not! If you are trying to get a handle on content marketing, from the trends down to the tactics, the book Content Chemistry is what you need.
The book is extremely well researched and ingeniously presented. It includes clear explanations of things like search engine optimization, social media, and email marketing. The book, which is refreshingly concise, is laid out like a chemistry textbook and carries that narrative, but in a fun and informative way. For instance it includes the periodic table of content, which is worth the price of the book alone.
The book is organized into two sections: Part 1 is entitled “Lecture” and Part 2 is “Lab.” See what he did there?
Now, I was an English major in college but was required to take a year of Chemistry.
The difference between that year of chemistry and the book “Content Chemistry” is that I actually understood and enjoyed “Content Chemistry.” You will too!
And, to listen to an interview with Andy Crestodina about “Content Chemistry,” visit MarketingBookPodcast.com.
He is one of the emerging marketers that understands that marketing is becoming a technology-based and metric-driven profession, and this new book demonstrates how to apply the curiosity and precision of a scientist to the reader's own marketing efforts.
While many marketing authors and bloggers are focused on telling marketers what they should do. Crestodina is at his best when he demonstrates exactly why. For example, he doesn't just tell you that guest blogging is good--he shows by the numbers why it can generate 200% more impact. He doesn't just tell you that optimized registration pages help, he shows how his firm generated a 1441.67% increase in conversions.
And in this book, Crestodina goes beyond why --Content Chemistry also shows "how." His overview of how to write an article explains how the writer should use the concepts of researching keyphrases, choosing headlines and links, and its eventual promotion before, during and after the actual job of writing is performed.
If that's not enough, be sure to check out his "Content Period Table" and easy-to-understand explanation on Google+ Authorship.
I thoroughly enjoyed Content Chemistry and highly recommend it to any marketer looking to leverage content as part of their marketing mix.
Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. He practices what he preaches -- in fact, I first discovered Andy from the content he contributes to his acclaimed Orbit Media blog.
I've had many takeaways from this book, including improving my keyword targeting and brainstorming better blog posts. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels.
A few I've never read because they don't draw me in and their look and feel is lethargic and boring.
This book draws you in...but even more important, makes a complicated topic easy to understand.
Andy's book is a piece of art. It's designed beautifully. It's well written and full of substance.
When I recommend books on this topic this is my first choice.
I own the iPad version as well as the physical book. I prefer the physical book.
I would highly recommend this book if you want to understand content marketing.