- Audible Audio Edition
- Listening Length: 6 hours and 28 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Mark W. Schaefer
- Audible.com Release Date: July 21, 2015
- Whispersync for Voice: Ready
- Language: English
- ASIN: B01282LBIM
- Amazon Best Sellers Rank:
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The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business Audible – Unabridged
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Top Customer Reviews
The dilemma: adults in the western world consume content an average of 10 hours per day. Schaefer says, “This intersection of finite content availability is creating a marketing industry tremor I characterize as Content Shock. Content demand is flat as volume increases.” Social sharing becomes more important as brands struggle to be heard. The bottom line, according to Schaefer: content that is not discovered has no value. So how do brands build that discoverability and create ignition? By being a BADASS.
The acronym defines the six elements of the code:
-Audience and influencers
-Advertising, promotion, and SEO
-“Shareability” embedded into each piece of content
-Social proof and social signals
The book connects some important dots that are missing in today’s marketing practices. Our focus today is on creating content that catches people’s attention, but not on audience development. Without audience development, our content continues to float in space, hopefully getting snagged by an interested passerby. As Schaefer reminds readers: “Business results on the web don’t come from content, they come from content that moves.”
This book is packed full. It is not just theoretical, it is practical.Read more ›
I found two sections to be particularly thought-provoking and helpful.
First is the discussion on the need to develop an Alpha Audience. More than passive consumers of content, your Alpha Audience are the loyal, highly engaged allies who are most likely to share your content and help light the fuse to ignite it. Mark outlines the principles to follow that build deep relationships that turns your audience into a proprietary advantage, earning reliable reach for your marketing content. That alone is worth the price of the book.
The second highlight for me was the section on the power of a Heroic Brand. When your brand attains a level of trust and loyalty where your audience shares your content simply because of who you are, you’ve achieved hero status. Mark gives you seven practical guidelines for building a Heroic Brand through humility, generosity and humanity.
Aside from being chock full of ideas and tips, The Content Code is an enjoyable read. I couldn’t put it down mid-chapter. You can’t say that about many marketing books. I can say if you’re serious about getting to the next level with content marketing, read this book. It will help get you there faster.
If you're like me, you occasionally get stuck in a rut. Marketing efforts that worked well suddenly stop paying out and soon your efforts leave you feeling burned out. From the beginning, it was clear Mark Schaefer had tread this territory and was here to provide a map to make it through to the other side.
The book is well written, funny as it is insightful and I promise you'll walk away with plenty of actionable ideas. Highly recommended!
Content is undeniably the foundation of online marketing, but creating it is only the first step. Making sure that it delivered or found by the target audience is where so many content creators struggle. The Content Code addresses this important issue with in-depth and with real world examples and applications.
A must read for anyone marketing their business online.
Most Recent Customer Reviews
Good stuff, I usually not good at finishing book because they tend to be dry but this one was full of gems.Published 1 month ago by F. Mandujano
Essential guide to use content marketing (e.g. producing articles, videos etc.) to build a (personal) brand online that customers buy from. Read morePublished 1 month ago by Mars Dorian
Great book and lots of practical tips to be covered. You don't have to know it all. Just understaing the whole concept and applying some of the tips will get your blog or website... Read morePublished 1 month ago by Amazon Customer
Unlike other "gurus," Mark has actually been-there, done-that, and it shows in his writing. Schaeffer mixed the perfect blend of concepts and tactics. Read morePublished 4 months ago by R. Rist
Good book, well worth the read. I read it along with Pulizzi's Content, Inc. They overlap a lot.Published 5 months ago by Jim
It's worth paying attention to what Mark says about social media. He definitely knows his subject and keeps up with changes.Published 6 months ago by K. A. Hadley
There is an overwhelming amount of content available on the Internet now and it's growing at an exponential rate. This is leading to what Mark refers to as "content shock. Read morePublished 7 months ago by Thomas Holley
Wonderful book! We ordered copies for our entire team here at Symphoni Media and absolutely love it. GREAT JOB Mark Schaefer!Published 7 months ago by Lauren
There is a pure genius to the "BADASS" strategy that author, Mark Schaefer provides for content. Read morePublished 7 months ago by angie