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The Content Code: Six essential strategies to ignite your content, your marketing, and your business by [Schaefer, Mark]
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5.0 out of 5 stars 101 customer reviews

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Editorial Reviews

Review

"One of the few books out there on the subject that benefits from an author with both good theoretical thinking AND real world experience." VP Ogilvy Advertising
"My copy is completely covered in yellow sticky notes." -- CEO Helen Brown Group
"The book is a must-read for anyone working in content marketing - which is nearly every marketer today. This is the hands-down the best content marketing book available." -- Professor Loyola University 
"Filled with valuable information, insight, and stories that serve to inspire and teach, I found I couldn't put it down" - Professor East Carolnai University 
"My marketing deaprtment is not happy. We are going to have to make some big changes after reading this book!" CMO, Fortune 100 company 
"I found this book particularly useful because I am responsible for quantifying the effect of content marketing efforts." - CMO international charity 
"Great content doesn't make noise any more. You have to light it on fire, which isn't easy (but there is hope in the guidelines provided!).  As with all great success in life, there are some basic practices, founded in humanity, that go a long way." -- Marketing Exec, IBM 
"Schaefer is by trade an educator, and this makes The Content Code a highly instructive piece. There are a few anecdotes along the way, but the core advice he offers in the book is neatly categorised in a way that informs and inspires at the same time." -- CEO London digital agency 
"The way Mark writes makes you feel like he is sitting right there with you teaching and showing you how to do things. This is a must-read for any marketer working to stay on top of the ever-changing digital marketing world." - CMO Digital Age

About the Author

Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} - one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. 

Product Details

  • File Size: 885 KB
  • Print Length: 260 pages
  • Publication Date: March 11, 2015
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00ULS1C26
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #37,149 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I have seen the future of social media, and it is bright. Mark Schaefer’s new book, The Content Code, is the answer to a conundrum that most social media managers are facing today: lack of content engagement. Too many voices are clamoring for a limited online attention span. Schaefer’s new book provides a road map for not only breaking through the noise, but building a long-term Alpha Audience that can help ignite your content regularly.

The dilemma: adults in the western world consume content an average of 10 hours per day. Schaefer says, “This intersection of finite content availability is creating a marketing industry tremor I characterize as Content Shock. Content demand is flat as volume increases.” Social sharing becomes more important as brands struggle to be heard. The bottom line, according to Schaefer: content that is not discovered has no value. So how do brands build that discoverability and create ignition? By being a BADASS.

The acronym defines the six elements of the code:

-Brand development

-Audience and influencers

-Distribution

-Advertising, promotion, and SEO

-“Shareability” embedded into each piece of content

-Social proof and social signals

The book connects some important dots that are missing in today’s marketing practices. Our focus today is on creating content that catches people’s attention, but not on audience development. Without audience development, our content continues to float in space, hopefully getting snagged by an interested passerby. As Schaefer reminds readers: “Business results on the web don’t come from content, they come from content that moves.”

This book is packed full. It is not just theoretical, it is practical.
Read more ›
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Format: Paperback Verified Purchase
Mark Schaefer makes a compelling case for content ignition strategy as the next step to marketing success today. He combines research and real-world examples with his own insights and how-to tactics to flesh out the “why” and the “how.”

I found two sections to be particularly thought-provoking and helpful.

First is the discussion on the need to develop an Alpha Audience. More than passive consumers of content, your Alpha Audience are the loyal, highly engaged allies who are most likely to share your content and help light the fuse to ignite it. Mark outlines the principles to follow that build deep relationships that turns your audience into a proprietary advantage, earning reliable reach for your marketing content. That alone is worth the price of the book.

The second highlight for me was the section on the power of a Heroic Brand. When your brand attains a level of trust and loyalty where your audience shares your content simply because of who you are, you’ve achieved hero status. Mark gives you seven practical guidelines for building a Heroic Brand through humility, generosity and humanity.

Aside from being chock full of ideas and tips, The Content Code is an enjoyable read. I couldn’t put it down mid-chapter. You can’t say that about many marketing books. I can say if you’re serious about getting to the next level with content marketing, read this book. It will help get you there faster.
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Format: Kindle Edition Verified Purchase
Business owners who want to use social media marketing but need help developing decent content will benefit from this book. There's lots of good information on how to create content that is unique, useful and that sets you apart from the all the noise that is competing for everyone's attention on social media. One of my favorite lines from this book is " The best brands recognize that the nature of marketing has fundamentally changed because the expectations of consumers has changed. They're people who want to be treated like people, not targets." This book shows you how to use social media to reach customers at the human level. This is an easy read, but as a social media marketer, I found a lot of the information to be very basic and I quickly found myself just skimming through the pages hoping for some new insights. Bottom line I would definitely recommend this book to the person who is new to social media marketing, it's easy to read and Mark's insights are useful. However marketing pros may not find anything new in this book - but it's a good one to have in your collection.
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Format: Paperback Verified Purchase
It's such a gift when a book comes along at the right time and solves a problem you're facing; The Content Code is such a book.

If you're like me, you occasionally get stuck in a rut. Marketing efforts that worked well suddenly stop paying out and soon your efforts leave you feeling burned out. From the beginning, it was clear Mark Schaefer had tread this territory and was here to provide a map to make it through to the other side.

The book is well written, funny as it is insightful and I promise you'll walk away with plenty of actionable ideas. Highly recommended!
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Format: Kindle Edition Verified Purchase
Mark Schaefer has become a trusted "go-to" source for social media and marketing information. The Content Code, like Social Media Explained, and The Tao of Twitter, is full of real world examples and practical, usable advice.

Content is undeniably the foundation of online marketing, but creating it is only the first step. Making sure that it delivered or found by the target audience is where so many content creators struggle. The Content Code addresses this important issue with in-depth and with real world examples and applications.

A must read for anyone marketing their business online.
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