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The Content Code: Six essential strategies to ignite your content, your marketing, and your business Paperback – March 5, 2015

5.0 out of 5 stars 96 customer reviews

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Editorial Reviews

About the Author

Mark W. Schaefer, the author of The Tao of Twitter (2011 with new editions in 2012 and 2014), Return On Influence (2012), Born to Blog (2013), Social Media Explained (2014), and The Content Code (2015), is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the most accalimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.
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Product Details

  • Paperback: 258 pages
  • Publisher: Mark W.\Schaefer (March 5, 2015)
  • Language: English
  • ISBN-10: 0692372334
  • ISBN-13: 978-0692372333
  • Product Dimensions: 5.5 x 0.6 x 8.5 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (96 customer reviews)
  • Amazon Best Sellers Rank: #77,513 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I have seen the future of social media, and it is bright. Mark Schaefer’s new book, The Content Code, is the answer to a conundrum that most social media managers are facing today: lack of content engagement. Too many voices are clamoring for a limited online attention span. Schaefer’s new book provides a road map for not only breaking through the noise, but building a long-term Alpha Audience that can help ignite your content regularly.

The dilemma: adults in the western world consume content an average of 10 hours per day. Schaefer says, “This intersection of finite content availability is creating a marketing industry tremor I characterize as Content Shock. Content demand is flat as volume increases.” Social sharing becomes more important as brands struggle to be heard. The bottom line, according to Schaefer: content that is not discovered has no value. So how do brands build that discoverability and create ignition? By being a BADASS.

The acronym defines the six elements of the code:

-Brand development

-Audience and influencers

-Distribution

-Advertising, promotion, and SEO

-“Shareability” embedded into each piece of content

-Social proof and social signals

The book connects some important dots that are missing in today’s marketing practices. Our focus today is on creating content that catches people’s attention, but not on audience development. Without audience development, our content continues to float in space, hopefully getting snagged by an interested passerby. As Schaefer reminds readers: “Business results on the web don’t come from content, they come from content that moves.”

This book is packed full. It is not just theoretical, it is practical.
Read more ›
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Format: Paperback Verified Purchase
Mark Schaefer makes a compelling case for content ignition strategy as the next step to marketing success today. He combines research and real-world examples with his own insights and how-to tactics to flesh out the “why” and the “how.”

I found two sections to be particularly thought-provoking and helpful.

First is the discussion on the need to develop an Alpha Audience. More than passive consumers of content, your Alpha Audience are the loyal, highly engaged allies who are most likely to share your content and help light the fuse to ignite it. Mark outlines the principles to follow that build deep relationships that turns your audience into a proprietary advantage, earning reliable reach for your marketing content. That alone is worth the price of the book.

The second highlight for me was the section on the power of a Heroic Brand. When your brand attains a level of trust and loyalty where your audience shares your content simply because of who you are, you’ve achieved hero status. Mark gives you seven practical guidelines for building a Heroic Brand through humility, generosity and humanity.

Aside from being chock full of ideas and tips, The Content Code is an enjoyable read. I couldn’t put it down mid-chapter. You can’t say that about many marketing books. I can say if you’re serious about getting to the next level with content marketing, read this book. It will help get you there faster.
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Format: Kindle Edition Verified Purchase
Business owners who want to use social media marketing but need help developing decent content will benefit from this book. There's lots of good information on how to create content that is unique, useful and that sets you apart from the all the noise that is competing for everyone's attention on social media. One of my favorite lines from this book is " The best brands recognize that the nature of marketing has fundamentally changed because the expectations of consumers has changed. They're people who want to be treated like people, not targets." This book shows you how to use social media to reach customers at the human level. This is an easy read, but as a social media marketer, I found a lot of the information to be very basic and I quickly found myself just skimming through the pages hoping for some new insights. Bottom line I would definitely recommend this book to the person who is new to social media marketing, it's easy to read and Mark's insights are useful. However marketing pros may not find anything new in this book - but it's a good one to have in your collection.
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Format: Paperback Verified Purchase
Mark Schaefer's Content Code is so good I've been reading in two stages: First, to follow the arc of the book, front-to-back and Second, working through it piece by piece, digesting it and working out how to incorporate it into my business as well as the businesses of my clients.

It's THAT vital...

Mark is a natural writer. While expert, his tone is also conversational. He has a great sense of humor and, while arriving at the appropriate BADASS anagram for his strategies to help with shareability(!), he doesn't stay at that level of easy, top level discussion. He digs deeper, acknowledges that there is no one-size-fits-all, but that each of the parts of the BADASS framework, well-thought-out and applied with intelligence and passion, will assist businesses in content ignition and add extreme value to their efforts.

I particularly appreciated his deeper discussions into the psychology of sharing and the inclusion of a real #H2H vision in the Code. It all needs to work together or it can blow up.

I highly recommend this work for any digital marketer or business wishing to gain a well-rounded, actionable grip on the challenges they face in the press of noise on the Internet. It works.
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