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The Content Code: Six essential strategies to ignite your content, your marketing, and your business Paperback – March 5, 2015
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Top Customer Reviews
The dilemma: adults in the western world consume content an average of 10 hours per day. Schaefer says, “This intersection of finite content availability is creating a marketing industry tremor I characterize as Content Shock. Content demand is flat as volume increases.” Social sharing becomes more important as brands struggle to be heard. The bottom line, according to Schaefer: content that is not discovered has no value. So how do brands build that discoverability and create ignition? By being a BADASS.
The acronym defines the six elements of the code:
-Audience and influencers
-Advertising, promotion, and SEO
-“Shareability” embedded into each piece of content
-Social proof and social signals
The book connects some important dots that are missing in today’s marketing practices. Our focus today is on creating content that catches people’s attention, but not on audience development. Without audience development, our content continues to float in space, hopefully getting snagged by an interested passerby. As Schaefer reminds readers: “Business results on the web don’t come from content, they come from content that moves.”
This book is packed full. It is not just theoretical, it is practical.Read more ›
I found two sections to be particularly thought-provoking and helpful.
First is the discussion on the need to develop an Alpha Audience. More than passive consumers of content, your Alpha Audience are the loyal, highly engaged allies who are most likely to share your content and help light the fuse to ignite it. Mark outlines the principles to follow that build deep relationships that turns your audience into a proprietary advantage, earning reliable reach for your marketing content. That alone is worth the price of the book.
The second highlight for me was the section on the power of a Heroic Brand. When your brand attains a level of trust and loyalty where your audience shares your content simply because of who you are, you’ve achieved hero status. Mark gives you seven practical guidelines for building a Heroic Brand through humility, generosity and humanity.
Aside from being chock full of ideas and tips, The Content Code is an enjoyable read. I couldn’t put it down mid-chapter. You can’t say that about many marketing books. I can say if you’re serious about getting to the next level with content marketing, read this book. It will help get you there faster.
It's THAT vital...
Mark is a natural writer. While expert, his tone is also conversational. He has a great sense of humor and, while arriving at the appropriate BADASS anagram for his strategies to help with shareability(!), he doesn't stay at that level of easy, top level discussion. He digs deeper, acknowledges that there is no one-size-fits-all, but that each of the parts of the BADASS framework, well-thought-out and applied with intelligence and passion, will assist businesses in content ignition and add extreme value to their efforts.
I particularly appreciated his deeper discussions into the psychology of sharing and the inclusion of a real #H2H vision in the Code. It all needs to work together or it can blow up.
I highly recommend this work for any digital marketer or business wishing to gain a well-rounded, actionable grip on the challenges they face in the press of noise on the Internet. It works.
Most Recent Customer Reviews
It's worth paying attention to what Mark says about social media. He definitely knows his subject and keeps up with changes.Published 10 days ago by K. A. Hadley
There is an overwhelming amount of content available on the Internet now and it's growing at an exponential rate. This is leading to what Mark refers to as "content shock. Read morePublished 1 month ago by Thomas Holley
Wonderful book! We ordered copies for our entire team here at Symphoni Media and absolutely love it. GREAT JOB Mark Schaefer!Published 1 month ago by Lauren
There is a pure genius to the "BADASS" strategy that author, Mark Schaefer provides for content. Read morePublished 2 months ago by angie
Lots of great examples in this book for both small and large businesses. Schaefer does a great job of moving beyond the actual writing of content and focusing on the promotion and... Read morePublished 3 months ago by Amazon Customer
Every marketer should have this book! Mark shares practical ways to take your strategy to the next level. I plan to keep it handy as a trusted resource.Published 4 months ago by Shayla P.
The Content Code: Six essential strategies to ignite your content, your marketing, and your business
The Content Code is pure brilliance. Read more
The world of marketing continues to evolve and change rapidly and in the face of those changes many business owners, entrepreneurs and marketers are unsure of what to do. Read morePublished 4 months ago by Don Purdum
This book helped streamline my vision for curating intentional content rather than "posting just to post." What's great about this book is I won't read it just one time. Read morePublished 5 months ago by Alex Widmer