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Content is Currency: Developing Powerful Content for Web and Mobile Paperback – February 12, 2012
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* You will learn the nuts and bolds on content writing, so you can hook up your possible customers and improve your Web marketing and SEO.
* Covers from goal definition, through research, to writing.
* The book is easy to understand and will provide valuable information to beginner and advanced readers.
* You will find advice for web, mobile, eBook, audio and other media. It is hard to find all this information together in one source.
* Step by step guides.
* The author repeats itself in several parts of the book and over sale the ideas.
* Personally, I don't like the "write great content and become rich" style of writing of the author. Some times you can't remember if you are reading a book or a time share advertisement. It takes much more than good content to succeed in any business.
So, if you can ignore these and extract the good advices I highly recommend this book.
Content marketing is critical when it comes to rising to the top among your competitors in today's environment. When it comes to content development, Jon goes into the four stages of what he calls the Content Lifecycle:
1.) Content Strategy & Planning
2.) Content Creation
3.) Content Marketing/Distribution
4.) Content Management/Curation
Second is his coverage of mobile marketing. As a marketing professional, I understand that mobile is now, not the future. Finding good content about marketing (in one place) is important for me to be able to deliver reliable insight and service to my clients. Content is Currency make it easy. One of the most useful points I found was the point about mobile keyword research. Those keywords will be more action oriented ("find post office", or "download ringtone"). He provides a solid framework for knowing how to approach mobile from both a functional perspective and content development.
There is a reason for all the 5 star reviews here. It's laid out in a way that no matter what your learning curve is, you WILL get it and most importantly use it to your advantage! My reaction after reading and re-reading the book is and continues to be Excited!
I felt like I was back in college, learning something new with every chapter. The best part is that I've implemented what I learned from Jon into my PR business. This is a book you will find yourself picking up over and over for reference, strategies and most importantly (for me) focus and techniques. Thank you Jon, for making the digital business lives of others more easy to navigate, your book is comprehensive and user friendly. I can see this book being available as a college text book across America and all over the world.