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Content is Currency: Developing Powerful Content for Web and Mobile Paperback – February 12, 2012

4.6 out of 5 stars 45 customer reviews

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Editorial Reviews

Review

"Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why ... and then how exactly to operationalize content marketing within your business, read this book!" - Joe Pulizzi, Executive Director, Content Marketing Institute, and Co-Author, Managing Content Marketing

"Who cares about great content? Your customers do! The more relevant, quality content your business can provide, the greater your opportunity to attract, engage and convert visitors to buyers. Jon covers all the bases in Content is Currency from personas to SEO to mobile. This book is full of practical tips that you'll be able to "cash in" for better online marketing results." - Lee Odden, CEO TopRank Online Marketing, and Author, Optimize

"Great content is one of the most important parts of inbound marketing, and in Content is Currency Jon does a great job of giving you the foundation to transform your company using content to drive your inbound marketing strategy." - Mike Volpe, CMO, HubSpot

"Social media and content are connected at the hip. If you do nothing but implement Wuebben's chapters on social media optimization and blogging, you'll be light years ahead of your competitors." - Michael A. Stelzner, Founder, SocialMediaExaminer.com, and Author, Launch

"If you can't create a successful, multi-faceted content program for your company after reading Content is Currency, you're just not trying hard enough. It's a definitive, detailed guide on the realities of making content drive business results. Bravo, Jon Wuebben!" - Jay Baer, Co-Author, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

"Content rules the web. Producing content is easy. Producing effective content is not. In Content is Currency Jon Wuebben leads the reader through the what, why, and how of creating effective content in an engaging way. Large businesses, medium business, all businesses should read this book. This is not a volume that is going to gather dust on your shelf; this is a resource you will return to again and again." - Simon Salt, CEO, IncSlingers

"Content is a critical component of your marketing success. The trick is to make your content more about the value it provides and less about the marketing and sales of your products and services. It's not easy to do and most brands are failing at it (miserably). What does that mean? There is a huge opportunity to understand how content makes your business grow. There is a huge opportunity in figuring out how to create valuable content instead of content that is thinly veiled marketing blather. Jon Wuebben's Content Is Currency is your roadmap. Do what he says and your content will turn into money in the bank." - Mitch Joel, President, Twist Image, and Author, Six Pixels of Separation

"Read Content is Currency to learn the profitable content strategies you need to make more money online today. It's full of valuable details and real-world examples that can help you upgrade your marketing. I learned a lot reading it and you will, too." - Scott Fox, Founder, ClickMillionaires.com

"There's a ton of marketing gurus saying to market with content, but they are not explaining how to do it. That's the void Content is Currency fills. Highly recommended." - Bob Bly, Copywriter

"Content is Currency should be required reading for small business owners and online marketing staff. It gives a step by step guide to business success through an integrated content marketing strategy." - Anita Campbell, Publisher of Small Business Trends, and Co-Author, Visual Marketing

About the Author

Jon Wuebben is the CEO of Content Launch, a global web content development and strategy firm. He is the author of Content Rich: Writing Your Way to Wealth on the Web , and is a recognized expert on the topics of content marketing, social media strategy, and entrepreneurship. Find out more at www.contentiscurrency.com
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Product Details

  • Paperback: 228 pages
  • Publisher: Nicholas Brealey (February 12, 2012)
  • Language: English
  • ISBN-10: 1857885732
  • ISBN-13: 978-1857885736
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #508,756 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
One of the most important steps to succeed in Internet is to have the right content, on the right place and focusing the right customer.

The good

* You will learn the nuts and bolds on content writing, so you can hook up your possible customers and improve your Web marketing and SEO.
* Covers from goal definition, through research, to writing.
* The book is easy to understand and will provide valuable information to beginner and advanced readers.
* You will find advice for web, mobile, eBook, audio and other media. It is hard to find all this information together in one source.
* Step by step guides.

The bad

* The author repeats itself in several parts of the book and over sale the ideas.
* Personally, I don't like the "write great content and become rich" style of writing of the author. Some times you can't remember if you are reading a book or a time share advertisement. It takes much more than good content to succeed in any business.

So, if you can ignore these and extract the good advices I highly recommend this book.
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Format: Paperback Verified Purchase
This book was great, but there were two things in particular I loved about it.

Content marketing is critical when it comes to rising to the top among your competitors in today's environment. When it comes to content development, Jon goes into the four stages of what he calls the Content Lifecycle:

1.) Content Strategy & Planning
2.) Content Creation
3.) Content Marketing/Distribution
4.) Content Management/Curation

Second is his coverage of mobile marketing. As a marketing professional, I understand that mobile is now, not the future. Finding good content about marketing (in one place) is important for me to be able to deliver reliable insight and service to my clients. Content is Currency make it easy. One of the most useful points I found was the point about mobile keyword research. Those keywords will be more action oriented ("find post office", or "download ringtone"). He provides a solid framework for knowing how to approach mobile from both a functional perspective and content development.
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Format: Paperback Verified Purchase
I highly recommend Jon Wuebben's new book, Content is Currency. But be warned. If you are like me, it will take you longer to read than you anticipated because you will be so busy taking notes and making to-do lists on all of the valuable ideas, tips and techniques that Jon packed into his book. Each section is a clearly laid out to provide easy, but thorough, step-by-step instructions for creating great content that is optimized for search engines. Every small & medium-sized business, whether they are new to "content marketing" or have some experience in the field, should use Content is Currency as their standard reference guide. I am. (And I have already purchased additional copies for colleagues both inside and outside of my firm.) Great work Jon!
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Format: Kindle Edition Verified Purchase
I've been writing web content and designing commercial websites for 15 years. Much of my effort was misdirected; I simply lacked the information to write effectively for Internet consumers. Jon Wuebben has provided the guide I've needed all these years, helping me to understand how website content is utilized by search engines, and how such content can be easily written with SEO as a major goal. Lately,I've been realizing how little I know about developing content for use primarily on mobile devices. This may be the real future of the Internet. This hard-hitting book makes writing effectively for display on mobile platforms understandable, describing methods that can be used immediately to increase the impact of content written for mobile devices. My Kindle Fire is such a mobile platform, and Wuebben practices what he preaches by providing content in this book that very effectively reinforces the value of mobile platforms in today's world. I have highlighted and annotated profusely throughout the book; a sure sign of its value, by my measure. If you write for the Internet, I believe you need this book.
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Format: Paperback
The difference between reading "Content is Currency" and finding the information yourself is simple: You can spend several months researching online for the information Jon provides in the book and still not find as much powerful information as you would by reading his new book. Being in Public Relations, I bring up various points in Jon's book during public speaking engagements. People are like, "Really? I had no idea. I learned something new."

There is a reason for all the 5 star reviews here. It's laid out in a way that no matter what your learning curve is, you WILL get it and most importantly use it to your advantage! My reaction after reading and re-reading the book is and continues to be Excited!

I felt like I was back in college, learning something new with every chapter. The best part is that I've implemented what I learned from Jon into my PR business. This is a book you will find yourself picking up over and over for reference, strategies and most importantly (for me) focus and techniques. Thank you Jon, for making the digital business lives of others more easy to navigate, your book is comprehensive and user friendly. I can see this book being available as a college text book across America and all over the world.
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