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Content is Currency: Developing Powerful Content for Web and Mobile Paperback – Illustrated, February 12, 2012

4.2 out of 5 stars 52 ratings

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Editorial Reviews

Review

"Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why ... and then how exactly to operationalize content marketing within your business, read this book!" - Joe Pulizzi, Executive Director, Content Marketing Institute, and Co-Author, Managing Content Marketing

"Who cares about great content? Your customers do! The more relevant, quality content your business can provide, the greater your opportunity to attract, engage and convert visitors to buyers. Jon covers all the bases in Content is Currency from personas to SEO to mobile. This book is full of practical tips that you'll be able to "cash in" for better online marketing results." - Lee Odden, CEO TopRank Online Marketing, and Author, Optimize

"Great content is one of the most important parts of inbound marketing, and in Content is Currency Jon does a great job of giving you the foundation to transform your company using content to drive your inbound marketing strategy." - Mike Volpe, CMO, HubSpot

"Social media and content are connected at the hip. If you do nothing but implement Wuebben's chapters on social media optimization and blogging, you'll be light years ahead of your competitors." - Michael A. Stelzner, Founder, SocialMediaExaminer.com, and Author, Launch

"If you can't create a successful, multi-faceted content program for your company after reading Content is Currency, you're just not trying hard enough. It's a definitive, detailed guide on the realities of making content drive business results. Bravo, Jon Wuebben!" - Jay Baer, Co-Author, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

"Content rules the web. Producing content is easy. Producing effective content is not. In Content is Currency Jon Wuebben leads the reader through the what, why, and how of creating effective content in an engaging way. Large businesses, medium business, all businesses should read this book. This is not a volume that is going to gather dust on your shelf; this is a resource you will return to again and again." - Simon Salt, CEO, IncSlingers

"Content is a critical component of your marketing success. The trick is to make your content more about the value it provides and less about the marketing and sales of your products and services. It's not easy to do and most brands are failing at it (miserably). What does that mean? There is a huge opportunity to understand how content makes your business grow. There is a huge opportunity in figuring out how to create valuable content instead of content that is thinly veiled marketing blather. Jon Wuebben's Content Is Currency is your roadmap. Do what he says and your content will turn into money in the bank." - Mitch Joel, President, Twist Image, and Author, Six Pixels of Separation

"Read Content is Currency to learn the profitable content strategies you need to make more money online today. It's full of valuable details and real-world examples that can help you upgrade your marketing. I learned a lot reading it and you will, too." - Scott Fox, Founder, ClickMillionaires.com

"There's a ton of marketing gurus saying to market with content, but they are not explaining how to do it. That's the void Content is Currency fills. Highly recommended." - Bob Bly, Copywriter

"Content is Currency should be required reading for small business owners and online marketing staff. It gives a step by step guide to business success through an integrated content marketing strategy." - Anita Campbell, Publisher of Small Business Trends, and Co-Author, Visual Marketing

From the Back Cover

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn: • What types of content best suit your specific business, market, and industry • How key content tactics influence search engine rankings and sales conversion • How to leverage social media to connect with your target market • How to merge the many elements of your web presence. Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

Product details

  • Publisher ‏ : ‎ Nicholas Brealey; Illustrated edition (February 12, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 228 pages
  • ISBN-10 ‏ : ‎ 1857885732
  • ISBN-13 ‏ : ‎ 978-1857885736
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 6.13 x 0.75 x 9.13 inches
  • Customer Reviews:
    4.2 out of 5 stars 52 ratings

About the author

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Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMB’s. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005.

Jon is the author of the new book, “Future Marketing: Winning in the Prosumer Age”, which is poised to become one of the best business books of 2017. Jon’s 2012 book, “Content is Currency: Developing Powerful Content for Web & Mobile”, has been published in six countries worldwide.

Jon has spoken at Content Marketing World, Content Marketing Conference, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, the American Marketing Association and Shop.org as well as industry groups. He has been listed as a thought leader in the marketing industry by countless publications since 2008.

Jon is a recognized expert on the topics of content marketing, content strategy, marketing technology and the future of marketing. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. In the political world, he has worked for Senator John McCain, Vice President Dan Quayle and the Republican National Convention.

Find out more at www.futuremarketingbook.com

Customer reviews

4.2 out of 5 stars
4.2 out of 5
52 global ratings

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Top reviews from other countries

C. Hermans
4.0 out of 5 stars Again, perfect mariage between writing for public and google
Reviewed in the United Kingdom on March 13, 2012
2 people found this helpful
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Scott Thibodeau
4.0 out of 5 stars Insightful and interesting.
Reviewed in Canada on March 17, 2013