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The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators) Paperback – February 24, 2020

4.8 out of 5 stars 88 ratings

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Editorial Reviews


"Sometimes you pick up a book and immediately think, 'This is so useful, how is it possible that nobody has written it before?' Melanie Deziel's The Content Fuel Framework: How to Generate Unlimited Story Ideas is such a book. If you have or aspire to have an audience of any kind, this book is for you... As you read Deziel's description of each type of focus, with lots of examples, ideas for your own content will inevitably pop up. That's gold.... If your content is stuck in a rut, get a copy of The Content Fuel Framework."
--Josh Bernoff, Without Bullshit

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."
--Lee Odden, CEO and Co-Founder of TopRank Marketing

"An innovative, effective system for creating content that delivers the one thing every audience craves: relevancy. Highly recommended!"
--Jay Baer, Founder of Convince & Convert and author of Youtility

"The Content Fuel Framework delivers on its promise: Melanie's system will ignite new ideas for getting your message out, and get you fired up to create content in ways you'd never even considered."
--John Lee Dumas, Founder and Host, Entrepreneurs on Fire

"Marketing doesn't need another content marketing book. But we do need a practical, accessible, ridiculously useful guide to reimagining our great ideas in a hundred different ways (literally!). The Content Fuel Framework should come packaged with every 2020 marketing plan. Highly recommend!"
--Ann Handley, Chief Content Officer, MarketingProfs and Wall Street Journal bestselling author of Everybody Write

"Melanie Deziel's book, The Content Fuel Framework, is exactly what businesses need today to get noticed. I've published over 6000 pieces of content online, and I'm not sure I'd publish another tweet without spending more time deep in her words. You should too."
--Mitch Joel, author of Six Pixels of Separation and CTRL ALT Delete

About the Author

Melanie Deziel is the founder of StoryFuel, a consulting service that equips marketers, creators and business owners with the skills and strategies to tell better brand stories. A lifelong storyteller, trained journalist, and international speaker, she is recognized as a leading expert on native advertising and a prominent influencer in the world of content marketing. As the first editor of branded content at the New York Times' T Brand Studio, Deziel won the 2014 and 2015 Best Native Advertising Execution OMMA Awards, including the acclaimed Women Inmates piece for Netflix's Orange Is the New Black. She was a founding member of HuffPost Partner Studio, and served as the director of creative strategy at Time Inc., building branded content strategy across 35+ US media properties, including Time, Fortune, People, Sports Illustrated, Entertainment Weekly, and more. Deziel has appeared at Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound and more, all as part of her mission to share the power of compelling and credible content.

Product details

  • Item Weight : 9.5 ounces
  • Paperback : 204 pages
  • ISBN-10 : 1734329009
  • ISBN-13 : 978-1734329001
  • Product Dimensions : 5.5 x 0.51 x 8.5 inches
  • Publisher : StoryFuel Press (February 24, 2020)
  • Language: : English
  • Customer Reviews:
    4.8 out of 5 stars 88 ratings