- Hardcover: 352 pages
- Publisher: McGraw-Hill Education; 1 edition (September 8, 2015)
- Language: English
- ISBN-10: 125958965X
- ISBN-13: 978-1259589652
- Product Dimensions: 5.8 x 1.4 x 9.1 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.7 out of 5 stars See all reviews (83 customer reviews)
- Amazon Best Sellers Rank: #16,645 in Books (See Top 100 in Books)
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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Hardcover – September 8, 2015
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“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”
-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0
"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.”
-Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You
"If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written."
-Jay Baer, New York Times bestselling author of Youtility"
The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!"
-David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service
"The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy."
-Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods"
What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling."
-Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules
"Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model."
-John Lee Dumas, Founder, EntrepreneurOnFire"
The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint."
-Scott Stratten, bestselling author and President of UnMarketing Inc."
Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!"
-Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
ReviewSee all Editorial Reviews
Top Customer Reviews
This book tries to push its way into a fairly crowded area, aiming to show entrepreneurs how content may be used to build “massive audiences” and create “radically successful” businesses. Littering the book with examples such as Huffington Post and KraftRecipes is one thing, yet it can also be setting up unrealistic expectations. Small can be beautiful and a firm of architects can still utilise great content for a very small audience. Bigger is not always better, despite the inferences and hoopla from this book.
One remains sceptical, probably due to the book’s whole being or its execution. The author is a content marketing expert and the advice is generally quite good, embracing and actionable; yet the book just did not grab this reviewer. It should have. Even an old dog can learn a few new tricks from another wise old dog. It just felt as if you could not warm to this book and thus it was too easy to become disengaged and put it down. That is a shame. Both the author and the publisher knows their business, so what went wrong here? Is it more than good content in average or poor packaging?
When it is far from being the only content marketing resource available, why rush to this book? Why indeed. It is frustrating, as one knows that the author produces interesting and engaging material and this reviewer is a regular reader of his online service/blog.Read more ›
|Length: 1:52 Mins|
First off, this book is very different from Joe's last book, "Epic Content Marketing," which is one of the very best "soup-to-nuts, how-to" books about content marketing.
"Content Inc." explores the strategies of successful companies who built their audiences before they launched their products. The book includes many examples of companies who have very successfully followed this approach.
The book walks you through the six-part Content Inc. model which shows you how to uncover a content area sweet spot that your business model will be based around, how to differentiate your content, how to pick the initial platform foundation for your content, how to turn your readers into subscribers, how to then diversify your initial platform and finally, and most importantly, how to monetize it.
If you're familiar with the Copyblogger brand, the Content Inc. model is exactly how Copyblogger built their business into a multimillion dollar venture with no investors and no debt. Not surprisingly, Copyblogger founder Brian Clark wrote the foreword to Content Inc.
This book is ideal for startups, a startup inside a large organization and a stalled business.
Build your audience first. Then create your product. This is the new, proven entrepreneurial model explained in "Content Inc." which challenges conventional wisdom. And works.
And, to listen to an interview with Joe Pulizzi about "Content Inc.," visit [...]
But I must admit that when the actual book was published, the revelation was in the number of actual real-life examples illustrating each of the six steps of the journey that a content marketer needs to make, and as I read on the whole concept came alive. I especially liked the nuanced advice accompanying each of the six stages of the roadmap that Joe Pulizzi has set out for young brands to follow as they get their bearings in the Content Marketing space.
Having myself been a Digital Marketing Consultant with a 35 year track record handling small and large businesses globally, I have personally seen the six-step process outlined by Joe Pulizzi happen time and again with almost every large and small brand that I have handled.
Invariably, the brands that succeed – and sustain momentum – are those who start with a focused and deliberately limited vision of what they want to achieve and then gradually widen their scope. They also conserve resources best and allow expenses to grow at the pace of market success. Joe’s six-step roadmap has systematized what we have all seen happen but never codified into a followable principle for young brands.
On the contrary, we have also seen that brands that are tempted to do too much at the start and do not have a plan to limit their content marketing to some set channels at first before widening out gradually to a plan.Read more ›
Most Recent Customer Reviews
The only reason I'm not giving it five stars is because I don't give any book five stars unless it's either written by God or David McCullough. Read morePublished 17 hours ago by Josh Steimle
Well worth reading. Content is very good, and answers questions I've had for years. We will now do this, will be interesting to see how it goes.Published 16 days ago by per Magnus skoogh
Joe, thanks for putting this book together. Love the theme of from content to business and from blogs to books.Published 21 days ago by shamanth
As a business owner and content maker this book is an invaluable resource to me! It has enabled me to put together an awesome game plan for 2017! Highly recommend!Published 29 days ago by David Basulto
In this single source, Joe Pulizzi provides about all you need to know in order to use content marketing to build a massive audience and create a radically successful business. Read morePublished 2 months ago by Robert Morris
Probably one of the best and most actionable books I've ever read.Published 2 months ago by Amazon Customer
It is a good book describes clearly was the "content" business is. A bit repetitive in some areas thats is why a give 4 stars. Anyway a good point were to start.Published 2 months ago by Jorge Barrera