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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Audible – Unabridged

4.7 out of 5 stars 83 customer reviews

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Format: Hardcover
Content is king is an old mantra, or it just feels as for more years than one cares to remember content has been an over-used and often under-appreciated term. To an old journalist who trained on manual typewriters and had no Internet access, content is, well, just what we used to call copy. Different copy for different purposes, audiences and goals.

This book tries to push its way into a fairly crowded area, aiming to show entrepreneurs how content may be used to build “massive audiences” and create “radically successful” businesses. Littering the book with examples such as Huffington Post and KraftRecipes is one thing, yet it can also be setting up unrealistic expectations. Small can be beautiful and a firm of architects can still utilise great content for a very small audience. Bigger is not always better, despite the inferences and hoopla from this book.

One remains sceptical, probably due to the book’s whole being or its execution. The author is a content marketing expert and the advice is generally quite good, embracing and actionable; yet the book just did not grab this reviewer. It should have. Even an old dog can learn a few new tricks from another wise old dog. It just felt as if you could not warm to this book and thus it was too easy to become disengaged and put it down. That is a shame. Both the author and the publisher knows their business, so what went wrong here? Is it more than good content in average or poor packaging?

When it is far from being the only content marketing resource available, why rush to this book? Why indeed. It is frustrating, as one knows that the author produces interesting and engaging material and this reviewer is a regular reader of his online service/blog.
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Format: Kindle Edition
Length: 1:52 Mins
Hi I'm Douglas Burdett, host of The Marketing Book Podcast and I'd like to tell you about "Content Inc." by Joe Pulizzi.

First off, this book is very different from Joe's last book, "Epic Content Marketing," which is one of the very best "soup-to-nuts, how-to" books about content marketing.

"Content Inc." explores the strategies of successful companies who built their audiences before they launched their products. The book includes many examples of companies who have very successfully followed this approach.

The book walks you through the six-part Content Inc. model which shows you how to uncover a content area sweet spot that your business model will be based around, how to differentiate your content, how to pick the initial platform foundation for your content, how to turn your readers into subscribers, how to then diversify your initial platform and finally, and most importantly, how to monetize it.

If you're familiar with the Copyblogger brand, the Content Inc. model is exactly how Copyblogger built their business into a multimillion dollar venture with no investors and no debt. Not surprisingly, Copyblogger founder Brian Clark wrote the foreword to Content Inc.

This book is ideal for startups, a startup inside a large organization and a stalled business.

Build your audience first. Then create your product. This is the new, proven entrepreneurial model explained in "Content Inc." which challenges conventional wisdom. And works.

And, to listen to an interview with Joe Pulizzi about "Content Inc.," visit [...]
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Format: Kindle Edition
Having already read Joe Pulizzi’s earlier book “Epic Content Marketing” and being an avid reader of his blog posts and articles, I was waiting for the new book “Content Inc.” to be released. I had already seen the short previews of what the book would contain on the Content Marketing Institute site, from where I got the feeling I knew what the book would be about – more or less.
But I must admit that when the actual book was published, the revelation was in the number of actual real-life examples illustrating each of the six steps of the journey that a content marketer needs to make, and as I read on the whole concept came alive. I especially liked the nuanced advice accompanying each of the six stages of the roadmap that Joe Pulizzi has set out for young brands to follow as they get their bearings in the Content Marketing space.
Having myself been a Digital Marketing Consultant with a 35 year track record handling small and large businesses globally, I have personally seen the six-step process outlined by Joe Pulizzi happen time and again with almost every large and small brand that I have handled.
Invariably, the brands that succeed – and sustain momentum – are those who start with a focused and deliberately limited vision of what they want to achieve and then gradually widen their scope. They also conserve resources best and allow expenses to grow at the pace of market success. Joe’s six-step roadmap has systematized what we have all seen happen but never codified into a followable principle for young brands.
On the contrary, we have also seen that brands that are tempted to do too much at the start and do not have a plan to limit their content marketing to some set channels at first before widening out gradually to a plan.
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