Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Audible Audiobook – Unabridged

4.5 out of 5 stars 252 ratings

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Product details

Listening Length 6 hours and 50 minutes
Author Joe Pulizzi
Narrator Joe Pulizzi
Audible.com Release Date September 17, 2015
Publisher Elephant Audiobooks
Program Type Audiobook
Version Unabridged
Language English
ASIN B015HNUS8I
Best Sellers Rank #102,952 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#217 in E-Commerce (Audible Books & Originals)
#308 in Direct Marketing (Books)
#495 in Marketing (Audible Books & Originals)

Customer reviews

4.5 out of 5 stars
4.5 out of 5
252 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on January 27, 2016
Reviewed in the United States 🇺🇸 on July 19, 2016
13 people found this helpful
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Reviewed in the United States 🇺🇸 on January 16, 2017
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4.0 out of 5 stars This Book Helped Me Launch an Event Series
By Josh Steimle on January 15, 2017
The only reason I'm not giving it five stars is because I don't give any book five stars unless it's either written by God or David McCullough.

I owe soooo much to this book, and its predecessor Epic Content Marketing. These books helped me turn my tiny one-man agency into a global marketing agency because instead of "just writing articles" I leveraged my writing for Forbes into writing for Mashable, TechCrunch, Entrepreneur, and 10 other pubs, started doing video marketing, and when I moved to Shenzhen, China to open our newest office I remembered the part of this book that talked about starting and event series as a form of content marketing and we just made it happen this last weekend with our first event, the China Marketing Summit, which attracted 600 attendees with no website, pretty much just word of mouth marketing, and all in about two months from concept to execution. We billed it a "beta" event and we're now planning on 6,000 attending the main event in July. And no, we don't have tons of cash to do this type of stuff, in fact we only spent a few hundred bucks on the first event. The rest came from ticket sales and sponsors we hustled to get, so the event paid for itself. This first one wasn't profitable (we almost broke even) but the next one we're expecting to be wildly profitable based on what we learned from the first one and how much better set up we are now.

Thanks Joe!

PS - That guy in the red hoodie in the photo? That's Peter Vesterbacka, creator of Angry Birds. Yeah, we got him to come from Finland and speak at our conference. It's amazing what you can do if you hustle a little.
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Reviewed in the United States 🇺🇸 on November 24, 2021

Top reviews from other countries

Antti Pietilä
5.0 out of 5 stars For Content Marketers who are aiming high
Reviewed in the United Kingdom 🇬🇧 on March 18, 2016
Jaz
5.0 out of 5 stars Great!
Reviewed in the United Kingdom 🇬🇧 on April 26, 2020
Amazon Customer
3.0 out of 5 stars A good read, took me a while
Reviewed in the United Kingdom 🇬🇧 on December 7, 2016
One person found this helpful
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Caroline
5.0 out of 5 stars The only book you need to read about blogging
Reviewed in the United Kingdom 🇬🇧 on October 29, 2015
Yve
5.0 out of 5 stars Fantastic Job!
Reviewed in the United Kingdom 🇬🇧 on October 1, 2015