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Content Marketing For Dummies Paperback – June 7, 2011
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From the Back Cover
Learn what content marketing is and how to develop a strategy for your business
Content marketing is an exciting opportunity — and a moving target. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. That's what this book is about! Learn the basics, how to build a strategy, how to create long-form and short-form content, how to analyze results, and a whole lot more.
Engage them — discover how to capture the attention of your customers instead of interrupting them
Add value — learn to create content that offers your customers an informational benefit
Go long — develop and promote blogs, videos, webinars, and more to share content that offers value to your customers
The short version — get the lowdown on supplying content via Twitter, LinkedIn, Facebook, Flickr, and more
Mind your manners — understand and follow social media etiquette to protect your brand
Start a conversation — familiarize yourself with the tools of informal Web writing, start conversations, and participate in forums or start your own
Keep it moving — analyze the results of your efforts and continually fine-tune your content marketing strategy
Open the book and find:
How content marketing can benefit and build your brand
Techniques for breaking through the clutter
Ways to be sure you're not spamming
Search engine optimization tricks you can use
Advice on contributing to other Web sites
Great free tools to get you started
A glossary to explain the many terms you'll encounter
Tips on building relationships
Develop an online content marketing strategy
Create content and publish it in long or short form
Promote your brand through conversations online
Follow the laws and avoid questionable content
About the Author
Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.
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Top customer reviews
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Over the last decade, I developed hundreds of websites, and marketed them online for my clients. I've done a good bit of content marketing over the last few years, but I'm always looking for new ideas. So while many techniques in this book may not be new to advanced internet marketers, I was blown away by how thorough it was.
If you are a business owner, or still learning the ropes of internet promotion, Content Marketing for dummies is a goldmine of information. The book will teach you all of the details related to what content marketing involves, how to create your own content, and how to connect with potential and existing customers.
For web marketing newbies, this book takes all of the mystery out of blogging, creating videos, writing articles, and making the most out of Facebook and Twitter.
I've read some excellent content marketing books in the past, but here's what makes this one stand out: Resources. Whenever the book provides a marketing technique, it lists a variety of helpful websites to make your promotion efforts that much easier. Even though I was familiar with most of the marketing concepts in this book, I was honestly embarrassed that there were so many useful websites and applications that I didn't know about before. So even if you're an advanced web marketer, this book still has something to offer.
Content Marketing for Dummies is easy for anyone to understand, brimming with practical ideas, and has absolutely no fluff or filler. Buy this book if you want to improve your business brand and make more money.
She clearly knows the subject matter well and there are hundreds of useful links to different resources and tools throughout the book.
The book is organized into seven parts and is easy to read. Some of it is extremely basic such as “You can friend other Facebook users by sending them requests”, to more advanced topics like using Google Analytics to track visitors to your newly created blog. There is some overlap in the different parts which leads to some repetition.
In addition, the book seems to stray from subject of content marketing at times. While she states that using Twitter, Faceook, LinkedIn are forms of short form content marketing, there are times when the book becomes more of a Social Media for Dummies.
Lastly, in a section titled Understanding the Ever-Changing Online World, just after she suggests that you follow her on Twitter, she provides a link to wefollow. The irony is that, in this “ever-changing” online world, wefollow doesn’t seem to exist. There is a good chance that many of the links and tools that are mentioned will be irrelevant in a few years.
In the end, there is value in the book because of the explanations and links to various resources, but it would be nice to see more specific examples or case studies of content marketing strategies that work rather than a rehash of things like how to log in to Facebook or update a LinkedIn profile.