on November 22, 2011
This book is hands-down the most comprehensive guide to content marketing that I have ever read. It provides the reader with ideas on how to engage customers, as well as how to create and offer useful content that can improve your business brand and sales.
Over the last decade, I developed hundreds of websites, and marketed them online for my clients. I've done a good bit of content marketing over the last few years, but I'm always looking for new ideas. So while many techniques in this book may not be new to advanced internet marketers, I was blown away by how thorough it was.
If you are a business owner, or still learning the ropes of internet promotion, Content Marketing for dummies is a goldmine of information. The book will teach you all of the details related to what content marketing involves, how to create your own content, and how to connect with potential and existing customers.
For web marketing newbies, this book takes all of the mystery out of blogging, creating videos, writing articles, and making the most out of Facebook and Twitter.
I've read some excellent content marketing books in the past, but here's what makes this one stand out: Resources. Whenever the book provides a marketing technique, it lists a variety of helpful websites to make your promotion efforts that much easier. Even though I was familiar with most of the marketing concepts in this book, I was honestly embarrassed that there were so many useful websites and applications that I didn't know about before. So even if you're an advanced web marketer, this book still has something to offer.
Content Marketing for Dummies is easy for anyone to understand, brimming with practical ideas, and has absolutely no fluff or filler. Buy this book if you want to improve your business brand and make more money.
on March 8, 2016
Content Marketing for Dummies includes a lot of great information about how and why to create content like eBooks, blogs, webinars, etc. The author explains that there are two categories: short form and long form content marketing. While short form includes strategies like tweeting or commenting on blogs, long form might include writing an ebook or doing a webinar.
She clearly knows the subject matter well and there are hundreds of useful links to different resources and tools throughout the book.
The book is organized into seven parts and is easy to read. Some of it is extremely basic such as “You can friend other Facebook users by sending them requests”, to more advanced topics like using Google Analytics to track visitors to your newly created blog. There is some overlap in the different parts which leads to some repetition.
In addition, the book seems to stray from subject of content marketing at times. While she states that using Twitter, Faceook, LinkedIn are forms of short form content marketing, there are times when the book becomes more of a Social Media for Dummies.
Lastly, in a section titled Understanding the Ever-Changing Online World, just after she suggests that you follow her on Twitter, she provides a link to wefollow. The irony is that, in this “ever-changing” online world, wefollow doesn’t seem to exist. There is a good chance that many of the links and tools that are mentioned will be irrelevant in a few years.
In the end, there is value in the book because of the explanations and links to various resources, but it would be nice to see more specific examples or case studies of content marketing strategies that work rather than a rehash of things like how to log in to Facebook or update a LinkedIn profile.