- File Size: 2102 KB
- Print Length: 312 pages
- Publisher: RAMP (January 7, 2015)
- Publication Date: January 7, 2015
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00RYQ8IKW
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #1,208,441 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers Kindle Edition
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Easily said. But when it comes to actually doing the above steps in the real world, most people hit a very thick brick wall. Why? Because the *how* of creativity remains an unfathomable mystery, to most people.
And this is where Scott Aughtmon’s book really shines. He takes the wraps off the little-understood details of the process, by showing you, in simple steps anyone can understand, what to do and how to do it.
He does this once… not twice… but 51 times.
That’s important, because there is an epidemic of NON-creativity in most Web and print content that’s designed to move a prospect closer to becoming a customer.
To use what Scott shows you how to do, in your own content, can make a big difference in how much your customers spend and how long they stay with you.
I’m REALLY impressed by 51 Content Marketing Hacks. I will be recommending it to my private mentoring clients and even borrowing a handful of examples (with full attribution to Scott) in some of my own forthcoming books.
Well worth getting, studying, using… and profiting from yourself!
Disclaimer: I received an advance review copy of this book. I was not compensated to write this review. I wrote it because I liked the book. What I wrote is pretty much the same as what I would tell anyone I know who asked me about the book.
As a result, 51 Content Marketing Hacks is destined for a long life demystifying content marketing by locating fresh examples, analyzing their lessons, and explaining how you can apply the principles to your projects.
You may be surprised at some of the examples that Scott has chosen. Scott goes beyond today's (often familiar) best practices, and has located numerous unexpected examples of content marketing...from Disney and Franklin to Donald Trump.
Although you may initially be puzzled by some of Scott's choices, after reading his comments, his choices always turn out to be logical and instructive. Scott is a concise, conversational writer, and he takes care to clearly draw lessons from his examples. There's warmth to his writing, but no unnecessary words.
I hope Scott continues his content marketing explorations and explanations.
You got it! Content marketing.
I love the way Scott created cases from some of the all time great authors and movie producers. He made his content approachable and sums it all up for you with a neat little bow at the end of each chapter. This book is a quick read but the concepts will stay with you for a long time. No matter what field you are in you'll find something here that resonates with you and how it fits with your market.
I managed to land a review copy but now I'm buying it as a gift for a friend.
But in this book, Scott takes it to a whole new level. He provides practical tips on how just about anybody in any business, large or small, and no matter what industry you are in, could start generating amazing results.
I highly recommend this book to anyone interested in reaching a new audience of potential customers with valuable content and without breaking the bank.
Most recent customer reviews
I received a free review copy that adds greatly to my overall content...Read more