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Content Marketing: Insider's Secret to Online Sales & Lead Generation Paperback – July 10, 2013
All Books, All the Time
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About the Author
Mr. Rick Ramos is a seasoned veteran in online marketing with experience developing global brands for major industry players. He has worked at a comScore-rated top 50 web property and two of the world's largest ad networks as Vice President of Marketing. Rick develops and builds online media strategies for companies of all sizes, including several Fortune 500 companies. He has been quoted in and his companies profiled by CNBC Business, The Wall Street Journal, AMEX OpenForum, Portfolio, Law.com, Ars Technica, CBS MoneyWatch, and more. Rick also created the number one most-viewed banner of all time with over 3 billion impressions worldwide.
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Top customer reviews
I highly recommend this book.
While this book is intended as an overview - and that's part of its appeal - I did find a few of the chapters to be a little thin. For example, the "make your headlines 1000x better" chapter was just 1.5 Kindle pages! It deserved some fleshing out, especially given the big promise of its own headline.
I'd recommend anyone selling a product or service online read this book! It gets right to the point!
Extremely well written!
I would have expected the author to tell how he personally acquired leads for his business using creative and repeatable means to do so. "Give me some steps that worked for you" is all I asked. What did I get? Bland info about what Disney uses to build a nice user experience, what Twitter can do for you, etc. This book reads more like a Encyclopedia article then a business book that gives tested "secrets" to a wanting audience.
I do not know where all the high-mark reviews have come from but I have to ask if these people have even read the book.