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Content Marketing Strategies For Dummies Paperback – January 26, 2016
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From the Back Cover
- Analyze customer data to understand the buyer's journey
- Create and curate content that instantly engages your audience
- Use social platforms to develop channel promotions
- Develop customer personas that help you write targeted content
Create usable content for your customers and turn them into brand ambassadors!
Online networks are becoming increasingly significant in professional and academic settings, and almost inescapable during casual internet browsing. Social media is everywhere we look, and it's where you need to be marketing. But you also need to give your customers content they can connect with: useful information that encourages them to develop a relationship with your brand. How? With a content marketing strategy that meets their needs and yours. This books will show you how!
- First, get their attention find out what captures attention and learn how to make your message stand out
- Know who you are clarify your company's focus and research how your customers view your brand
- "C" how it's done learn to use each step of the Five C cycle to develop and document your content marketing strategy
- Get everyone on board sell your strategy to company stakeholders and choose key performance indicators to chart your progress
- Master storytelling identify the stories your customers will relate to and learn the secrets of telling them masterfully
- Channel your plan understand how to craft content for different distribution channels and set up a plan for each one
- Review and rework see how to effectively review, reevaluate, and refine your strategies
Open the book and find:
- Free mind maps and work-sheets to help you get the job done
- Help explaining content marketing to others in your company
- Tips for getting buy-in
- How to learn more about the customer experience
- Ways to pinpoint gaps in your content
- Systems and processes for getting content out there fast
- Why frequent review is a must
About the Author
Stephanie Diamond is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion-dollar corporations. Follow her blog at Contentmarketingtoolbox.com/blog.
Top customer reviews
You know when your quite a way into a book but you're actually having a strange sensation that you're actually still in the introduction section? Well, this is one of those books. The information is so basic, and so surface that the reader is still wating for the data. Fir example, on User Experience (UX) the product goes into some mention that UX design is important but goes into no detail as to how to do it. I think that even a
dummy dummy would know that UX is important.
The dialogue is long, wordy, and time wasting, with a lot of patronising qualifiers like (on Habit Forming): "Having the topic of habits may seem strange in a chapter on strategy, but it really isn't when you look at how habits impact your customers' use of your product". But, that's not it, these kind of intro qualifiers go on for pages - I call it word-salad fillers. And, when it does get to anything potentially/hopefully interesting, the writer handballs it to someone else with a short quote and a link to that other persons blog o whatever. Which alludes you with hope that possibly the information is held at the end of that link. But that's not really helpful is it being on a kindle - the point of reading on the kindle is to get a break from reading on the computer.
Which brings me to the next point of practicing what the writer preaches. The book doesn't. Surely an "expert" on the subject would know that readers find it very annoying being pushed around the pages, led to external links when they've already committed and paid to this one resource. Very annoying, sneaky and bad form. Another way that the author does not practicing what she preaches is the bits - I say "bits" because they're nothing else but - on keeping it accessible and to the point for short attention-spans and busy readers. I'm trying to run a business here, and this book is a waste of time. You should know your audience and provide the strategies.
This book leverages by using the word "strategy" in the title but this is misleading. This book is nothing but a wander through the park of common ideas and knowledge on content marketing (eg, use headings to guide you readers). There's nothing technical here, about organising and managing your content, folder and subfolders, and anything else useful.
Nothing you cannot find for free on the most basic blog on the net. But also, you'll feel like the author is laughing at you for giving your time and money to what amounts to nothing.
Content Marketing Strategies for Dummies is a recommended choice for introducing newcomers to the field while helping current content marketers expand their horizons and step-up their current content marketing to do a better job of attracting new business, generating leads, and contributing to greater profits.
Content Marketing Strategies for Dummies fills a huge gap that exists in current content marketing books:
-- “Big picture books.” Numerous content marketing books focus on the whys and benefits of content marketing. They chronicle examples and case studies of firms that have succeeded with content marketing. But, because they focus on the "big picture," they fail to provide sufficient implementation assistance and links to recommended resources and tools.
-- “Narrow-scope books.” The remaining content marketing books focus on narrow topics, or specialties, within the content marketing world. Although the in-depth information is helpful to those who want to specialize in a particular area, these books fail to help “generalist” business owners or marketing professionals. (Plus, who can comfortable buy, or spend the time necessary to read dozens of these books?)
Importance of balance
I stress the balance aspect of Content Marketing Strategies for Dummies because content marketing, like “driving a car” or "parenting," requires multiple skills. Content marketing requires more than writing, the same way that driving requires more than the ability to steer or press the accelerator. Both require mastering multiple skills in the right order and becoming more efficient through continual practice.
The strength of Content Marketing Strategies for Dummies lies in the way that Stephanie Diamond has organized the whats, whys, and hows of content marketing into the 5 C's:
1. Company focus
2. Customer experience
3. Channel promotion
4. Content creation
5. Check-back analysis.
The first 5 Parts contain chapters that each focus on a key approach or task. Each chapter describes the topic's relevance, followed by best practices, tips, warnings, and key links to online tools for you to explore. Links are to both significant posts that are too important to summarize, as well as specialized online tools or software.
Large, easy-to-understand illustrations and screen shots save you time by pre-familiarizing you with Stephanie's recommended online tools before you arrive at the sites. Chapters also contain questions, suggestions, and tips. Each chapter also contains a link to downloadable color mind maps that visually summarize chapter contents that you can print and use to take notes while reading each chapter (or hang on your wall).
Part 6 contains three chapters of additional resources addressing the problems content marketers face, the Top Ten content marketing blogs, and Ten Free Tools for Content Marketing.
I’ve been reading Stephanie Diamond’s blog posts and books for over a decade. I’m impressed by the breadth of her knowledge and the way she organizes and simplifies complex topics. In the amount of ground it covers and the wealth of the resources it helps readers access, I’m convinced this is her best book yet.